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What is your best cost to quality ad network?

by jvoutreach
6 replies
I am looking for other networks to branch out to beyond Facebook and 7Search and I was wondering if anyone would mind sharing their experience with ad networks that deliver a good quality/cost ratio?

My top 2 at the moment are Facebook and 7Search as mentioned. Facebook used to be good, delivering $0.01 clicks and $0.005 clicks through impressions but now it is over-used and expensive.

7Search still remains awesome with $0.02 - $0.05 clicks and decent quality traffic if you know how to target.

Any others?
#cost #network #quality
  • Profile picture of the author jefftoronto
    i am very interested to know too, any ad network you have tested, share your experience please,
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    • Profile picture of the author PPV Guru
      I personally LOVE Facebook PPC but you can also check out MGid as well. They use images with text just like FB and have really good quality traffic.

      They advertise on high quality article and secondary news publication sites.
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  • Profile picture of the author jvoutreach
    What is the quality of MGid? Looks pretty decent but not much info about where the ads show.
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    • Profile picture of the author PPV Guru
      Originally Posted by jvoutreach View Post

      What is the quality of MGid? Looks pretty decent but not much info about where the ads show.
      The ads usually show up in a pop under window along with a number of other ads in a row format. Like, there might be 4 ads on one row and 5 - 8 rows.

      The higher cpc ads get the top slots though, obviously. They also show ads along side the better article and news sites in the similar format as facebook but with bigger ad displays. It's really good for health/fitness niche.
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  • Profile picture of the author Greedy
    For the best quality/cost ratio you'll typically want to find a less popular network, but these networks can tend to lack volume. If they also have good volume, not may will be sharing them.

    But personally I like to stick to the major networks, because I have those mastered and/or they have good volume for me. Also I am not fan of jumping around from ad network to ad network trying to get good "untapped" one, it seems my time is best spent master one. If things are not working I try to step back and completely re-approach things differently. I've done this with Facebook Ads many many times.
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  • Profile picture of the author badboy_Nick
    Originally Posted by jvoutreach View Post

    I am looking for other networks to branch out to beyond Facebook and 7Search and I was wondering if anyone would mind sharing their experience with ad networks that deliver a good quality/cost ratio?
    Adwords and BING, hands down my #1 networks for traffic. The trick though is to ensure your CPL payouts are high enough to cover the higher click costs from Adwords and BING, as they are a lot higher. The only market I have found this to be true on a consistent basis is the finance market (insurance quotes, debt applications, loan enquiries, etc). But the quality is excellent and it's all about profits, so if you can make a heft lump sum at the end of each day you're winning Definitely worth checking out and if you have any questions just let me know.

    Nick
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