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Adwords

by GabyHostDept
4 replies
According to you which type of keyword match (broad match, phrase match or exact match) is suitable for your search network campaign in Adwords
#adwords #google #keywords #online marketing #ppc
  • Profile picture of the author svetod
    All of them work, but you should experiment gradually depending on your experience. I would suggest you to start with exact match, expand with phrase and later with modified broad. Wouldn't really recommend you to use broad match keywords.
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  • Profile picture of the author Vasuu
    If you have very less budget, just stick with exact, broad match modifier and few extremely relevant phrase match keywords. Got decent budget to test? Then go for more phrase keywords. You must have good budgets to run broad keywords and they help you to identify the converting keywords (through SQR) which can be later run in exact or phrase match types.
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  • Profile picture of the author svetod
    One important thing that we all forgot to mention is if you are going to use other match types apart from Exact Match, make sure your prepare a BIG list of negatives and continue adding more while your campaigns are running. If you don't do that you will be simply wasting your money, not to mention that the CTR will be terrible, which is crucial in the early stage of your campaigns.
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  • Profile picture of the author Greedy
    I like to start with exact and phrase and if those are working or if they are not getting getting enough traffic... I then expand my campaign to testing broad.
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