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Review Site vs Optin Squeeze Page

by promo_guy
5 replies
Would like to get some opinions on this subject.

I'm about to start building my first site (in wordpress). I can build a site no problem, but I'm caught between building a squeeze page and offering my visitors something in exchange THEN send them to the offer. Or, create one of those review sites (which are pretty much fake anyway) and make one CPA offer as voted #1 etc.

I think they both work. And, if I go for the review style, I'll somehow try to entice people to optin. Yes, I know I need good valuable content, I'm asking more about the style.

Has anyone tried both and felt one is better than the other?

I would think the review-style is better at preselling and the squeeze is better at subtlety and soft selling, to get them to optin.

Or, am I comparing apples to oranges and these two styles have totally different purposes depending on the niche?

I suppose I could split test and do one page (on same domain) as a review and one as a squeeze. Is that a good idea?
#optin #page #review #site #squeeze
  • Profile picture of the author jakesellers
    For my two cents, squeeze pages are best suited to a campaign designed to overcome path attrition with multiple offers or an offer that requires in-depth selling. Your goal with a squeeze page is to generate leads, some percentage of submits won't confirm, some percentage of confirms won't buy, leads have a lifecycle you need to manage, etc. A factor people forget quite often is when you generate leads, those people will hold you responsible for the offers you give them - you would be surprised how often people will complain (or worse file complaints) about offers you send in mailings.

    With a review site or other mechanism, your goals and metrics are simpler, you're just concerned with conversions. That said, once they bounce your opportunity to get that click to convert on more than one offer is gone. To me, they're apples and oranges.

    You can split the difference and get the best (or worst) of both worlds. On your review site you can put all the clicks into an intersitial opt-in, like "Enter your name and email address to access the #1 best ____" and instead of a confirmation page redirect them into the offer. That may technically be against the terms of some affiliate offers.

    If it were my first affiliate site, I'd concentrate on conversions with a review site or similar.
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  • Profile picture of the author promo_guy
    Excellent reply jakesellers, thank you!

    That just helped me right there determine what I should start with. I mean, collecting emails makes sense (depending on the strategy) and the idea to grab emails simply to send them offers on occasion although sounds great, can come with a number of problems I suppose.

    Thinking about it though, as long as you sent people offers that pertained to their reason for signing up wouldn't be all that bad would it? I mean, how many times have I opted in to a site to see what info they'll send? If I don't like it, I simply unsubscribe.

    To think people would rather complain than to simply optout is crazy but some people have nothing better to do. Plus, if it's double-optin, isn't that conforming to CAN SPAM rules? (I admit, I haven't read the CS policies)

    Anyway, I'll take the KISS approach and go for a review style site.

    thanks
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    • Profile picture of the author jakesellers
      Some affiliate offers result in an absolute deluge of email (some email submits will flood signups with 30+ offers a day!) so subscribers think you're the one spamming them since they signed up with you first. Likewise certain high-paying diet, grant, bizop and other offers are based on hefty fine-print continuation billing so your subscribers might blame you for the $79.95 on their credit card for a "free trial" and not only demand that you remove the charge but lodge complaints against you with the BBB and FTC and possibly make you or your online assets in rem parties to a lawsuit. It's unpleasant. If those are the kinds of offers you promote with a review site if you sense any static or just want to git while the gittin's good, you take the site down and delete it and there's no email addresses or CAN-SPAM postal for people to get angry at.

      For what it's worth, I try very hard not to promote anything I wouldn't (or haven't) converted on myself, or if it's not something I'd convert on I do a whole lot of research and make sure it's an offer I wouldn't mind putting friends and family into. With confirmed opt-in subscribers I'll only promote my own products, products and services I use, and clean lead-gen offers.
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      • Profile picture of the author morethannike
        Thank You for this information. I Have always wondered about the differences- this cleared it up for me.
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  • Profile picture of the author 100k
    WoW You have come far since 2009!!!

    Well done and congrats on your success and progress!

    I have gone through your past products and threads, and I am so happy to see there are still people out there that are about making quality products rather than **** things for a quick buck!

    Hold your head up high brother!
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    Rent this space.

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