Would CPA offers work for this idea?

by mobilemarketer2012

Posted: 10 years ago 2 replies

AD NETWORKS

I have been building mobile directories for specific areas in my city, typically a group of shops. This normally includes pet stores, salons, bar & grill, etc... I offer a free basic listing and 1 coupon a month for free. In exchange for the free listing I ask them to place QR code posters in their place of business linking to the directory. (I upsell them with an offer to build a full mobile site with all the bells and whistles, so far the response has been pretty decent.) I am planning on adding rotating banners ads to the home page of the directory. I am considering different ways to monetize the ads including selling advertising to local businesses, lead generation, and CPA. I know absolutely nothing about CPA so my questions are:

Would CPA offers work here?

If so,

What types of CPA offers would work best?

Thanks.

#cpa #idea #offers #work

aprilm

10 years ago

First of all, kudos to you for being so ambitious and actually going out and taking action! It's not an easy thing to do all the face to face/phone selling.

Great concept too, by the way.

I know you say you want to place the CPA offers onto the homepage of the directory, but if your site is broken down into categories (beauty, dining, health, groceries,etc), you can place more targeted offers on those category home pages.

For example, you can place a teeth whitening offer on the home page of your 'beauty' section, or a chain restaurant coupon offer on your 'dining' home page. I think targeting is the key here. The more targeted you get, the better your conversions will be.

Hope I understood your question correctly. Good luck, sounds like you are on the right path.