How long to test advertising strategy before moving on?

We can't emphasize more about the importance of marketing communications. It's how we reach out to our customers, after all. 81% of consumers unsubscribe from brands that bombard them with ... [read more]

Rebranding happens for various reasons -- it could an M&A, PR problems, or perhaps investor demands that warrant a brand change. If you're launching a completely new site design with ... [read more]

Meta AI search results will now include Google Search. This makes it the first AI assistant to include search results from both Google and Microsoft. This is what the search ... [read more]

We're seeing an ever increasing usage in social media, with the average person spending three minutes more looking at their screens daily. Now this infographic takes a look at countries ... [read more]

I'll start. My vote goes to: The ability to design rational thought experiments. • That's the most useful skill that I learned throughout the years for future-proofing anything. I ... [read more]