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CPA campaign #1. Fail!

by sarafina
6 replies
Well I was recently accepted into 2 cpa networks and have started running offers. I did PPC on google search network (no content network). My first offer had a CTR of 0.55%, a total of 17 clicks and ZERO action. This was a direct linking to the offer (I know its a no no but I wanted to see how well the offer converted on its own). Also this was not a lead, it was a sale oriented offer. I ended up stopping the campaign as I wasn`t pleased with the results and my clicks were not cheap enough to justify continuation. I have decided to try a new offer. I have some questions regarding what happened:

1. Do you guys have any suggested rule of thumb you use in order to determine when to abandon a campaign? ie. should I have waited for 100 clicks or 50 clicks before I drew a conclusion on the real conversion?

2. What is a realistic CTR to have? I`d say 1% at minimum but not sure.

3. Should I use as many keywords as possible or just test with a few, very targeted keywords to start.

4. When should I tweak my ads? I left them alone but I know I should tweak ads and such. Do you guys tweak ads after a certain amount of impressions or just whenever you feel like it?

5. Any suggestions on anything I did?

Stay tuned: I will be launching Campaign #2 this weekend. This time I will create a landing page and use a lead only offer. Like 50 cent said...`Get rich or die trying!`
#campaign #cpa #fail
  • Profile picture of the author indexphp
    17 Clicks!!!!! That is not nearly enough time to gauge whether an offer will work or not. You should send a couple hundred minimum.

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  • Profile picture of the author Anteros
    1% for search engine is very low

    maybe for content sites it's an acceptable number, but I don't like to have less than 5% on my ppc camaigns.
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  • Profile picture of the author Myheavens
    No fear no glory. Rule of any business
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  • Profile picture of the author MicahF7
    Here is a formula you can use for many things... It works with PPC very well and will show you if it is profitable or not with out any guessing.

    If your clicks are .10 a piece and the pay out of the offer you are promoting is $30, then you can buy 300 clicks and get 1 conversions and still break even. ( If your breaking even you know you will be able to make it profitable normally).

    If you are getting 1 sale every 150 clicks then you are doubling your money.

    If your clicks are .50 and the payout of your offer is $20 then you need 1 conversion every 40 clicks just to break even. If your not doing that then you are loosing money and need to change some stuff!

    Get the point?

    You can go into a campaign knowing in advance exactly how many clicks you can get before you can get a conversion.

    you probably had PLENTY of room for profit if you only had 17 clicks, unless you have a $1.50 payout and you had .10 clicks!

    Hope that helps a bit,

    Micah Rush

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