Bing Ads Vs. Adwords

It's not uncommon to have these issues with Bing, they have a lot of guidelines that aren't quite in your face, and may not be as obvious when you violate them.

How much content do you actually have on your website? sometimes that can affect your ad relevance. Even things like a missing privacy policy etc.. can affect your landing page relevance score even if your page content is spot on. Did you take a look at the editorial guidelines? Sometimes they want you to have links to other pages within your site for bounce rate improvement reasons. Auto play videos aren't a good idea, nor are pop ups or slow page loading times.

I would pause your campaign, keep tweaking and then go at it again.

On the bright side with Bing is the pricing. Adwords is VERY expensive.

Bing and Adwords are very similar. They both use the Quality Score concept to position your ads and figure out how much you eventually pay per click. If your QS is low, you have less of a chance to show and if you do, your position is low, no matter how much you bid.

The fix is to test better ads, ones that get higher click rates. Most of QS calculation is your CTR at your position compared to competitors.

Other issues affecting CTR is poor keyword choices, being too generic. Also, don't use broad match. There's the modified broad match which Bing also now uses, where you put a + in front of words. Read up on that as well as phrase and exact matches, learn how they work and behave. This has done wonders to an account I manage on Bing recently.

Other things to look into are campaign settings. Don't mix search and display. Stay away from the search partners. Sometimes, you want to split off or forget advertising to mobiles.

Assuming properly targeted keywords (seems everyone says that but I find many are not) and relevant to your offer, the main thing is improving ads. It needs to "talk to" the reader and make them want to click and find out more.

Bro Facebook ads traffic is best to get high conversions.

Is your landing page related to your ads and keywords?

Do your keywords relate to your landing page? You're not bidding competitor brand or something like that, that can cause a low relevance.

I think that Bing has recently become relevant traffic is very bad as the transfers are almost non-existent and you are targeting a specific country visits come from other countries, Google Adward is excellent but you should use the landing page because direct links contrary to the policy of Google.

Bing and Adwords are very similar. They both use the Quality Score concept to position your ads and figure out how much you eventually pay per click. If your QS is low, you have less of a chance to show and if you do, your position is low, no matter how much you bid.
Google Adward is excellent but you should use the landing page because direct links contrary to the policy of GOOGLE.

Okay from what I am reading, this issue is likely due to competing advertisers that keep optimizing their setups and ends up dealing you a lower QS. Well, that is one possibility anyway.

Make sure the keywords you are targeting are present in the meta tags and meta description.