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An example of FTC compliant Advertorial page

by junkdna
2 replies
Does anybody knows of any Advertorial page that follows all the FTC rules to the letter? Just as a reference?
#advertorial #compliant #ftc #page
  • Profile picture of the author GodOfCPA
    FTC guidelines are very open to interpretation. The rule of thumb is to not lie, but only a lawyer can tell you what a 'lie' is. To see advertorials that have certainly been looked over by lawyers, go to your CPA network and search the word 'advertorial.' Most networks have a few diet/health/insurance offers that have advertorial landing pages you can send traffic to.

    Also, Revcontent is notorious for being FTC-compliant - check out their guidelines here Compliance Policies & Procedures - Advertiser Requirements : RevContent Knowledge Hub
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    • Profile picture of the author junkdna
      @God, Thanks

      I've checked around and there is a new style of compliant advertorial. It looks something like this:

      New Compliant Advertorial

      The main thing is to have: Advertorial or Advertisement or Sponsored Content on the top and Disclosure and Privacy Policy nearby.

      Question is, would they convert as good as the old ones.
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