POF 2,500+ impressions, no clicks (first campaign ever)?

10 years ago

Originally Posted by myown

Hello guys, this is my first ever campaign in my life and i don't know what to make of the results so far. I'm promoting a peerfly dating offer at POF and so far i have over 2,500 impressions with absolutely no clicks. Is it too early to judge the campaign, or should i change the creative already? The campaign is a little slow because my targeting is very narrow. I also have it set to distribute evenly and my CPM is $0.40

You need to test.
Set aside a budget of $50 that should get you around 125,000 Impressions.

Set atleast 10 different images and angles. Optimize from there.
To increase CTR try adding borders, play with the colors or even show a bit of skin thats still safe for POF.

Thanks
1 reply

Signature

{{ DiscussionBoard.errors[9510004].message }}

myown

10 years ago

Originally Posted by BlackFox

You need to test.
Set aside a budget of $50 that should get you around 125,000 Impressions.

Set atleast 10 different images and angles. Optimize from there.
To increase CTR try adding borders, play with the colors or even show a bit of skin thats still safe for POF.

Hi, thanks, after how many impressions should i change the creative?

Thanks

{{ DiscussionBoard.errors[9510698].message }}

Greedy

10 years ago

I agree with BlackFox, test more things at once, and on a bigger scale.

Basically you want to do when starting a new campaign is to throw a bunch of things to the wall at once. Then see what sticks, and from there improve on what is working.... you do this by throw a bunch of stuff at the wall again, but this time in the direction of what worked the first time.

In a lot of ways CPA marketing is just collecting data and analyzing it.

[ 2 ] Thanks

Signature

- WANTED: 25 Students Looking to Earn $1,000-$10,000/Month -

{{ DiscussionBoard.errors[9510818].message }}

kkunal

10 years ago

2500 impressions on POF would be too early to judge. I do have some experience on POF and its always good to follow these steps:

1) Create many different ad copies..
2) Test each for at least 5k impressions
3) Eliminate the less performing ad copies
4) Add few more new ad copies
5) Repeat

[ 2 ] Thanks
1 reply

{{ DiscussionBoard.errors[9511940].message }}

myown

10 years ago

Originally Posted by Greedy

I agree with BlackFox, test more things at once, and on a bigger scale.

Basically you want to do when starting a new campaign is to throw a bunch of things to the wall at once. Then see what sticks, and from there improve on what is working.... you do this by throw a bunch of stuff at the wall again, but this time in the direction of what worked the first time.

In a lot of ways CPA marketing is just collecting data and analyzing it.

Originally Posted by kkunal

2500 impressions on POF would be too early to judge. I do have some experience on POF and its always good to follow these steps:

1) Create many different ad copies..
2) Test each for at least 5k impressions
3) Eliminate the less performing ad copies
4) Add few more new ad copies
5) Repeat

Thank you guys. So do you mean i should start different campaigns at the same time to split-test the creatives?

Thanks
1 reply

{{ DiscussionBoard.errors[9512872].message }}

IMiam 10 years ago

I have less than 500 impression but my clickthrough rate is 1%.

How can I increase my impression?
- Thanks
{{ DiscussionBoard.errors[9513418].message }}

nocturnal911

10 years ago

Test more ad images, and try for good ctr

Thanks

{{ DiscussionBoard.errors[9511953].message }}

JosephGipson

10 years ago

2k+ clicks and no clicks to your ads? I'd kill those banners and/or try to make them more alluring..

Thanks

{{ DiscussionBoard.errors[9512466].message }}

ChrisBa

10 years ago

Originally Posted by myown

Hello guys, this is my first ever campaign in my life and i don't know what to make of the results so far. I'm promoting a peerfly dating offer at POF and so far i have over 2,500 impressions with absolutely no clicks. Is it too early to judge the campaign, or should i change the creative already? The campaign is a little slow because my targeting is very narrow. I also have it set to distribute evenly and my CPM is $0.40

You need more data before you can come to any conclusions. How many different ads are you currently testing?

Thanks
1 reply

Signature

$ POPS GUIDE - YOUR FIRST CONVERSION GUARANTEED! $

{{ DiscussionBoard.errors[9514617].message }}

myown

10 years ago

Originally Posted by ChrisBa

You need more data before you can come to any conclusions. How many different ads are you currently testing?

ads? like creatives? i only have one campaign but i have made different creatives (around 7) but dont know how to test them. Should i launch a separate campaign for each creative?

Thanks
1 reply

{{ DiscussionBoard.errors[9516447].message }}

ChrisBa

10 years ago

Originally Posted by myown

ads? like creatives? i only have one campaign but i have made different creatives (around 7) but dont know how to test them. Should i launch a separate campaign for each creative?

As long as you test each creative to monitor the ctr and earnings,etc you will be fine. Believe it or not, on pof 7 is a little on the low side, I'd try to bump it up to 10-15

Thanks

Signature

$ POPS GUIDE - YOUR FIRST CONVERSION GUARANTEED! $

{{ DiscussionBoard.errors[9577900].message }}

watsonovedades

10 years ago

to increase impression need to increase bid
or add more keywords/interest

Thanks

Signature

Whatever your mind can conceive and BELIEVE you can achieve
Follow me on Twitter - @DineroConPc
I talk about Affiliate Marketing Methods

{{ DiscussionBoard.errors[9514716].message }}

LindaIvy

10 years ago

I would instantly change up the banners you are using, clearly they are not luring the clicks!

Thanks

{{ DiscussionBoard.errors[9515951].message }}

satsity

10 years ago

I don't think so. You can try different campaigns with these 7 creatives, some can perform more better with an another auditory (age,place,income etc.)
I have campaigns on POF too, CPA offer pays $60 per sale, but cost per click is pretty expensive due low CTR. I pay $0.50-0.70 for click in average.
Anybody who has profitable campaings? What minimum CPA payment for lead/sale do you take for POF? Are dating offers still converts?
I just haven't made any good converting ads, all my rates are 0.05-0.07 per creative.

Thanks

{{ DiscussionBoard.errors[9564556].message }}

CloudAlien

10 years ago

Hello myown,

I agree with just about everybody here regarding adding more creatives... I always start with 10 at a minimum per campaign and then optimize based on CTR after about 5-10K impressions/creative. After this milestone you should have a good idea about what is and isn't working. Additionally, you should try other networks as well besides POF.

Thanks

{{ DiscussionBoard.errors[9566669].message }}

lrs1995

10 years ago

On POF its all about testing images. The more image you test, better chances you have to find a high CTR images.

Here's how I test:-

1. Find a good offer and build at least 2-3 landing pages.

2. Create a new campaign with 10 images. Let it run

3. Kill the images that have a CTR of less than 0.1% after 5K impressions and replace them with new images.

4. Kill the images that are not profitable after spending 2 times offer payout.

5. Start adding variations to the winning images like borders, tilting, mirroring, etc to achieve even higher CTR and prevent banner blindness.