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Qualit Score from 7 to 1 in 0 Sec. Help !

by Emperor
6 replies
My quality score went from 7 to 1.
I have been running these campaign from past 3 days with good quality score of around 7 to 9. But now suddenly quality score for all keywords went to 1

AdWord Says:
Relevance: No problem
Landing page: no problem (poor for few)
landing page performance : no promblem

But the quality score is poor.

I have not changed any thing since the campaign started few days back.

whats happenning?
Help!
#qualit #score #sec
  • Profile picture of the author scotl47
    Knowing Google, who 100% knows, but how much traffic were you getting those first three days? Sometimes you will initially get a good quality score, but after you get a certain amount of impressions it is evaluated more then the CTR (Click Through Rate) and additional factors comes into play. Another factor may be your minimum bids. Regardless of what is said, the higher you bid, the less chance of a lower quality score. I have some reeeeeeaaaaally general keywords doing great because I started with a high min bid, and then worked it from there.

    Hope this helps a little,

    Scot
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  • Profile picture of the author PPC-Coach
    You also may have started dropping your bids prematurely which dropped your ad position, which killed your ctr, which dropped your quality score, (which is 80% ctr and 20% landing page).

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  • Profile picture of the author Austin E Anthony
    Your problem is simply your click through rate.You are not getting enough clicks.
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    • Profile picture of the author clbeav
      Are you displaying on their content networks or just the search engine?
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  • Profile picture of the author Mary Green
    If you are bidding on keywords that do not pertain to your ad, then you arent going to get any clicks. No clicks, means poor CTR, and with Google you cant have a low CTR. YOu had 7 to start with based on what google thought your site was about, but because of your lack of getting clicks, your qs dropped. You need to fix your ads/keywords so that it all flows together.
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  • Profile picture of the author rogerLidango
    Google slap. What niche are you promoting in?
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