Opinions about CPA for 2016 niche and marketing strategy

I've been promoting CPA offers for 16_ years and I have been doing it the same way ever since, with some slight modifications.

I heavily promote PPL (Pay per lead) offers, because there is no credit card / purchased required for a user to complete an offer. All they have to do is fill out a form, so conversion rates are typically much higher than offers that require a sale to be made.

I favor PPL offers that have a make, get or save money angle / benefit to them, as that is what has typically worked best for me and tend to have the greatest mass appeal. So the potential exists to produce high volume.

I generate traffic through purchasing data (email), because I'm then building assets that I own and can market to over and over at low cost. That way I'm not paying for traffic and instead I'm actually able to generate it cost effectively.

Buying data isn't for everyone and any data that you do buy, will likely never be as responsive as a highly targeted optin list that you build yourself. So to compensate for this, you need to work with higher volume. Which isn't a big deal, because buying data is much faster and cheaper that you could ever build a list.However, the key to making it work is to always be collecting your opens / clickers and segmenting the data based on the offer verticals. That way you will be building smaller list from the data that will be very responsive. That way eventually you will send less and make more with each mailing.

Anyone that ever contemplates buying data and trying it. The most important thing is to never just data blindly. Always start with a small sample and test it, so that you get an idea of the quality and how long it will likely take to break-even on your acquisition costs. Then based on your results, you could move forward with purchasing or attempt to negotiate a lower price if you need for it to break-even faster. If you always do this, it will basically eliminate the risk of you spending a bunch of money on poor quality data.

Essentially, I monetize data using PPL offers, because they offer the path of least resistance to generating conversions and converting the data into cash producing assets.

Obviously there is more to it all, than what I wrote. But it's my short version of my answer to your questions.

Building email lists and then monetizing them with CPA offers has been great. I am talking thousands of optins a day.

I always use social networks for traffic and it is going well for me.

use social network to build email lists for cheap, and then target them with CPA offers!

I still get good conversion using blog with social media share