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CPA Direct To A Landing Page What Conversion Rate Do You Get?

by RikiTTotal
2 replies
Im currently running a CPA campaign direct to a landing page and it is converting at about 11% but Im not sure is that any good.



What should I be aiming for?
#conversion #cpa #direct #landing #page #rate
  • Profile picture of the author 55sadhikar
    It all depends on your acquisition costs. If you are spending anywhere from $0.10- $1 per subscriber it is considered a good conversion rate. However if your subscriber cost is above $2 then you have to work on your ad copy and test more landing pages so you can bring the cost down and improve your conversion. Also it depens what offer you promoting, if you are promoting $70 offer it is more likely you can get profit from the amount that you are investing to get those subscribers. But if there isn't any profit than there may be some things that needs changing.
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  • Profile picture of the author Rozanne
    Originally Posted by RikiTTotal View Post

    Im currently running a CPA campaign direct to a landing page and it is converting at about 11% but Im not sure is that any good.



    What should I be aiming for?
    What you are doing is direct linking, which works but it's only effective if you want to test if the campaign that you are testing turns out to be a winner, but after that you would want to create your own LP's to keep the campaign alive and also you would want to make sure to grab those subscribers in your email list
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