Top triggers for getting ad clicks - do these work for you?
Getting bait to encourage viewers or readers to click on ads is tough work. If you want to get in front of your audience you will need some fairly meaty hooks to get them interested.
Heres something to chew on that could work for your campaign:
Triggers for online ads
Using stories to hook the target market
Who hasnt read one of these and clicked on it. Its almost like a news story, youre intrigued to find out more, its a simple and effective one that I can safely say works for me.
Adding in something personal to your ad
If youre a little more specific youre probably more likely to get a click from your audience. Things like adding in personal call outs at the beginning of your ad or even the individuals town or their role might catch their attention - ie. Marketing Executives - do you need to sharpen up your style to stay ahead of the game with new clients? Let us help you look stark without blowing your budget. The more information you have about the audience the more personal the ad.
Females attract clicks
Really? Yep. Female faces in ads are clickable regardless of the viewers gender and eye tracking studies show this for a fact. Add in a female face and you might improve your chances of getting a click through.
Use a poll, quiz or test
Clicking on something to undertake an action works for ads. Personalising an offer and presenting a test or something of value to the viewer engages and allows for a personalised lead to develop.
Curiosity is clickable
Creating a headline that is intriguing is a great way to get in front of the reader. Teaser ads and headlines hook readers who want answers. Youll see these ads across the web and they are a really popular way of getting attention. They feel a little spammy but they do get clicks.
List articles
Usually considered information rather than ads, these lists are a guise for ads and work to get your attention. Plenty of magazines do it and they are really effective. Whether you use a top 5, top 10 or a top 20 they are well worth a test.
Any other tips out there for clicking on ads?
Feel free to add examples of your top triggers for ads.
Heres something to chew on that could work for your campaign:
Triggers for online ads
Using stories to hook the target market
Who hasnt read one of these and clicked on it. Its almost like a news story, youre intrigued to find out more, its a simple and effective one that I can safely say works for me.
Adding in something personal to your ad
If youre a little more specific youre probably more likely to get a click from your audience. Things like adding in personal call outs at the beginning of your ad or even the individuals town or their role might catch their attention - ie. Marketing Executives - do you need to sharpen up your style to stay ahead of the game with new clients? Let us help you look stark without blowing your budget. The more information you have about the audience the more personal the ad.
Females attract clicks
Really? Yep. Female faces in ads are clickable regardless of the viewers gender and eye tracking studies show this for a fact. Add in a female face and you might improve your chances of getting a click through.
Use a poll, quiz or test
Clicking on something to undertake an action works for ads. Personalising an offer and presenting a test or something of value to the viewer engages and allows for a personalised lead to develop.
Curiosity is clickable
Creating a headline that is intriguing is a great way to get in front of the reader. Teaser ads and headlines hook readers who want answers. Youll see these ads across the web and they are a really popular way of getting attention. They feel a little spammy but they do get clicks.
List articles
Usually considered information rather than ads, these lists are a guise for ads and work to get your attention. Plenty of magazines do it and they are really effective. Whether you use a top 5, top 10 or a top 20 they are well worth a test.
Any other tips out there for clicking on ads?
Feel free to add examples of your top triggers for ads.