Anyone ever experiment with negative banner ads?

by 4 replies
Hello,

I was wondering if any of you have experimented with negative ads to get a higher CTR on your banner ads?

Example: "Do NOT Click This Button"

It's like when you tell someone "oh my god, there's a car accident, don't look!" - they'll always look. Anyway, anyone ever experiment with anything like this? Thanks!
#ad networks (cpm/cpl, display) #ads #banner #experiment #negative
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  • Profile picture of the author gogogoing
    That's the first time I ever heard about such a thing. If someone indeed tries it I will love to hear the results.
    • Profile picture of the author TheBigBee
      Originally Posted by gogogoing View Post

      That's the first time I ever heard about such a thing. If someone indeed tries it I will love to hear the results.
      Think I will give it a go on FB... Will report results as they become available.
  • Profile picture of the author gtburst
    Negative banner ads could work on a clickbait/ content website. Other industries, not so much. We specialize in banner ads for the gaming industry and do not use negative banner ads - it would not work for our target audience.
  • Profile picture of the author J50
    The biggest obstacle with banner ads is ad blindness. You'd probably achieve better results creating damn right weird looking ads.

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