Do sexy ads work?

by 23 replies
Just curious if anyone has tried them. I'm thinking of having a model advertise my site. its a pics sharing site and getting her to wear a customized outfit with my logo.
#ad networks (cpm/cpl, display) #ads #sexy #work
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  • Profile picture of the author discrat
    Yep, I know for some CPA Survey Sites of mine it has worked quite well with an attractive female


    - Robert Andrew
  • Profile picture of the author coxmg
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  • Profile picture of the author brettb
    Yes they're pretty successful - maybe the most fundamental rule of advertising there is.
  • Profile picture of the author unlimitedoptions
    Hi:

    I'm sure that you have heard the expression "Sex Sells"

    That's been around for well over 100 years at least. So you can get attention with sexy ads, but your ad copy and product have to deliver the rest and "bring home the bacon."

    Good luck,

    Dan
  • Profile picture of the author Steve B
    Originally Posted by coxmg View Post

    Do sexy ads work?

    Just a word of caution: Don't generalize about anything in marketing.

    Sure "Sexy ads" can work in many marketplaces and with different products ... but to generalize and say they always work or that they are appropriate and effective in all circumstances would be a mistake.

    Here's just one example: using "sexy ads" to sell children's apparel probably won't work. There are lots of other examples.

    Marketing is all about understanding the specific marketplace, the "wants" of the audience, the product being sold, the timing, and other considerations.

    Test your ad on a small trial basis and see what kind of response you get before you spend a lot of money on any "sexy ad" campaign.

    Steve
    • Profile picture of the author gtburst
      Marketing is all about understanding the specific marketplace, the "wants" of the audience, the product being sold, the timing, and other considerations.

      totally agree Steve! You must always consider your audience. Ours is mostly gaming sites. For some types of games, these can work. For children's gaming sites, obviously not!
  • Profile picture of the author JohnMcCabe
    I once saw a cartoon that showed two boys walking one way on a sidewalk, and an attractive girl in a one-size-too-small tee shirt with something written on it going the other way. The caption read, "Don't look. It's a trick to get us to read!"

    As Steve said, you have to know your market, though.
  • Profile picture of the author misterkailo
    do a split test .. but some people have told me they increased conversion by 5% lol
  • Profile picture of the author Jonathan 2.0
    Like Steve mentioned it depends on your Website/Market. A Dating Advice Business for example would fit well whereas A Financial Newsletter for instance wouldn't be a good match. Maybe it would work for a pic-sharing Website. Certainly something worth testing.
  • Profile picture of the author coxmg
    Thanks a lot guys i think it would work like crazy for my site. but heres a follow up question. How would you incorporate my website logo onto a womans body creatively? all ideas appreciated. i mean a T shirt is one idea but whats something more creative? you guys are good at advertising.
    • Profile picture of the author Regional Warrior
      Originally Posted by coxmg View Post

      Thanks a lot guys i think it would work like crazy for my site. but heres a follow up question. How would you incorporate my website logo onto a womans body creatively? all ideas appreciated. i mean a T shirt is one idea but whats something more creative? you guys are good at advertising.
      I you want to go all out have it painted on the model as in the T-Shirt you will get some views

      Jason
    • Profile picture of the author yukon
      Originally Posted by coxmg View Post

      ...a T shirt is one idea but whats something more creative?.

      A wet tshirt?
  • Profile picture of the author SnizzleBeastie
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  • Profile picture of the author onlyshallow
    Context is important as others have mentioned - and consider your brand. If you're running a breastaraunt - yeah, obvious good decision. I'd only consider doing this if I did not intend to market to women. You're likely to get a mild positive reaction from men and a strong negative reaction from women. GoDaddy for example dropped this form of advertising for this reason.
  • Profile picture of the author agmccall


    here, this image might help with your advertising

    al
  • Profile picture of the author JohnMcCabe
    Originally Posted by coxmg View Post

    Thanks a lot guys i think it would work like crazy for my site. but heres a follow up question. How would you incorporate my website logo onto a womans body creatively? all ideas appreciated. i mean a T shirt is one idea but whats something more creative? you guys are good at advertising.
    Fire up Google, switch to Images and search for "Golden Palace Casino" or "goldenpalace.com".

    Do the same search on eBay.
  • Profile picture of the author Brian Collins
    Sound like crazy but it's true. It works better.
  • Profile picture of the author Daniel Evans
    You might wish to consider applying subliminal sexual appeal in your branding.

    Virgin being one current example, by design and actual name shows how this can be achieved without having to be literal (thought it originally was).
  • Profile picture of the author REIGN FOREVER
    Most definitely will work! The advertisement itself should be short and to the point though Ex:Have the super hot babe saying "are you looking to change your life?" Well click on me now! Lol something to that effect.
  • Profile picture of the author Steve L
    Originally Posted by coxmg View Post

    Just curious if anyone has tried them. I'm thinking of having a model advertise my site. its a pics sharing site and getting her to wear a customized outfit with my logo.
    American Apparel's controversial ad campaigns were very successful. I suggest reading Ryan Holiday's book "Trust Me I'm Lying".
  • Profile picture of the author dana67
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  • Profile picture of the author ChrisBa
    Originally Posted by coxmg View Post

    Just curious if anyone has tried them. I'm thinking of having a model advertise my site. its a pics sharing site and getting her to wear a customized outfit with my logo.
    There is a well known saying for advertising and marketing - "sex sells"

    With that being said I highly recommend you understand your niche and target demographics to make sure these types of ads are the right direction.
  • Profile picture of the author Warren Leo
    I have split tested ads with materialistic things in such as Lamborghinis, Mansions etc and it works however a lot of people will dislike it.

    It catches peoples attention and will definitely increase your clicks and opt ins.

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