Do sexy ads work?

by coxmg 23 replies
Just curious if anyone has tried them. I'm thinking of having a model advertise my site. its a pics sharing site and getting her to wear a customized outfit with my logo.
#ad networks (cpm/cpl, display) #ads #sexy #work
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  • Profile picture of the author discrat
    Yep, I know for some CPA Survey Sites of mine it has worked quite well with an attractive female


    - Robert Andrew
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  • Profile picture of the author coxmg
    [DELETED]
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    • Originally Posted by coxmg View Post

      lol good stuff! mind if i see one of your ads?
      Only way he could meet girls
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  • Profile picture of the author brettb
    Yes they're pretty successful - maybe the most fundamental rule of advertising there is.
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  • Hi:

    I'm sure that you have heard the expression "Sex Sells"

    That's been around for well over 100 years at least. So you can get attention with sexy ads, but your ad copy and product have to deliver the rest and "bring home the bacon."

    Good luck,

    Dan
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  • Profile picture of the author Steve B
    Originally Posted by coxmg View Post

    Do sexy ads work?

    Just a word of caution: Don't generalize about anything in marketing.

    Sure "Sexy ads" can work in many marketplaces and with different products ... but to generalize and say they always work or that they are appropriate and effective in all circumstances would be a mistake.

    Here's just one example: using "sexy ads" to sell children's apparel probably won't work. There are lots of other examples.

    Marketing is all about understanding the specific marketplace, the "wants" of the audience, the product being sold, the timing, and other considerations.

    Test your ad on a small trial basis and see what kind of response you get before you spend a lot of money on any "sexy ad" campaign.

    Steve
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    • Profile picture of the author gtburst
      Marketing is all about understanding the specific marketplace, the "wants" of the audience, the product being sold, the timing, and other considerations.

      totally agree Steve! You must always consider your audience. Ours is mostly gaming sites. For some types of games, these can work. For children's gaming sites, obviously not!
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  • Profile picture of the author JohnMcCabe
    I once saw a cartoon that showed two boys walking one way on a sidewalk, and an attractive girl in a one-size-too-small tee shirt with something written on it going the other way. The caption read, "Don't look. It's a trick to get us to read!"

    As Steve said, you have to know your market, though.
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  • Profile picture of the author misterkailo
    do a split test .. but some people have told me they increased conversion by 5% lol
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  • Profile picture of the author Jonathan 2.0
    Like Steve mentioned it depends on your Website/Market. A Dating Advice Business for example would fit well whereas A Financial Newsletter for instance wouldn't be a good match. Maybe it would work for a pic-sharing Website. Certainly something worth testing.
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    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author coxmg
    Thanks a lot guys i think it would work like crazy for my site. but heres a follow up question. How would you incorporate my website logo onto a womans body creatively? all ideas appreciated. i mean a T shirt is one idea but whats something more creative? you guys are good at advertising.
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    • Originally Posted by coxmg View Post

      Thanks a lot guys i think it would work like crazy for my site. but heres a follow up question. How would you incorporate my website logo onto a womans body creatively? all ideas appreciated. i mean a T shirt is one idea but whats something more creative? you guys are good at advertising.
      I you want to go all out have it painted on the model as in the T-Shirt you will get some views

      Jason
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    • Profile picture of the author yukon
      Originally Posted by coxmg View Post

      ...a T shirt is one idea but whats something more creative?.

      A wet tshirt?
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      Hi
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