Facebook Ad Breaks: Paying 55% to Live Video Creators

by Marcus W K Wong Administrator 0 replies
Quote from Facebook found here:

We want to help our partners monetize their premium video content, both on Facebook and on their own websites and apps. Today we are sharing three updates about video monetization on Facebook and through Audience Network:

- All eligible publishers can now make money from in-stream video ads on their own websites and apps through Audience Network.

- On Facebook, we're expanding our beta test of Ad Breaks in Facebook Live to additional profiles and Pages in the U.S.

- We have started testing Ad Breaks in on-demand video on Facebook with a small number of partners.
Basically what this means is they're testing ads in Facebook LIVE events. To be a 'tester', the prerequisites are the have 2,000+ followers or reach 300 or more views in a recent live video so they're only targeting upmarket content creators from the USA (for now).

I'm not sure about the impression flow of the ads though - creators will get a 55% cut on the ads, which means they'll have to actively engage their viewers in the audience to 'click the ad to support me' (you heard it here first).

The other video trends I can think of is Creators delaying the point of superior engagement until after the ad breaks. Kind of reminds of Black Mirror S01E02 - 15 Million Merits, where the guy 'pays' to skip an ad/game.

"You can take an ad break now"

via Matt Navarra's twitter, he shared a quick screenshot of it in the wild:

I'm still trying to find out if the payout is based on impressions or if it's based on CTR. Has anyone found anything on that yet?
#ad networks (cpm/cpl, display) #55% #breaks #creators #facebook #live #paying #video
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