I want to address those who get traffic from Facebook to their landing pages through a 3rd party tracker:
- What kind of ad campaign do you choose (traffic or website conversions)?
- What kind of event you use for your Facebook pixel? A predefined one(lead, purchase..etc) or a custom one? And how do you fire that pixel?
I might be over-thinking this? or I might be the only one trying to do this?
Help me out.