CPA Offers And Facebook campaigns

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So this one has been bugging me for a while now.

I want to address those who get traffic from Facebook to their landing pages through a 3rd party tracker:
- What kind of ad campaign do you choose (traffic or website conversions)?
- What kind of event you use for your Facebook pixel? A predefined one(lead, purchase..etc) or a custom one? And how do you fire that pixel?

I might be over-thinking this? or I might be the only one trying to do this?
Help me out.
#ad networks (cpm/cpl, display) #campaigns #cpa #facebook #offers
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