Anyone notice this about facebook ads?

by DeFugi
5 replies
Other day I created a new ad account. I made a new pixel. Hooked it up to a new shopify store. Started creating an ad w/ $5 per day budget

But then I noticed something. Before i put in any targeting whatsoever, facebook 'estimated' that i would see 3-25 conversions a day (optimizing for purchases on shopify store). It said if I just blast my ad to the entire united states without targeting for $5 a day I'd get 3-25 conversions

what's the deal with that? I doubt it's accurate, so why is it telling me that? As soon as i start putting in my targeting, the conversion estimate disappears. Then, when i have my targeting set up, it takes like a $500 per day budget for fb to tell me i might do 3-25 conversions

if this is due to the pixel being brand spanking new, how does it make sense for a complete non-targeted ad to be predicted 3-25 conversions but a targeted ad 0 conversions?

the point
i heard of people experimenting with zero-targeting ads, but I figure you need to train your pixel with at least some information before letting it go wild

could it be possible to start a fresh ad account with a fresh pixel that has 0 information about potential customers and just let it go and learn? maybe it'd be expensive and take awhile, but potentially more effective since it's much smarter than us

Either way,

A.) why does fb tell me a non targeted ad gonna do 3-25 conversions a day
B.) anyone try non-targeted ads?
#ads #facebook #notice
  • Profile picture of the author Regional Warrior
    Not trying to funny here but did you asked them since they are ones you want answers from?

    Jason
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    • Profile picture of the author DeFugi
      well if no one here has seen this and it's unique to me then sure lol
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  • Profile picture of the author TheMentorGuy
    Banned
    Yeh i had this same kind of issue as you. I was broadcasting to a very wide audience from multiple countries yet i was told an estimation of 5-20 conversions a day.
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  • Profile picture of the author missmystery
    It's probably a bug. The more complex the software, the more problems it has. Speaking from 10 years in the development industry >_<

    Facebook is full of bugs, so this doesn't surprise me.
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