How to calculate the maximum you should pay for small media buys
My plan is to put some banners on some websites with decent (but not big) amounts of traffic.
I would pay webmaster via paypal if he puts my banner on his website for 30 days but I am not sure how to calculate how much max I should pay.
Ok, I know that my banner ctr and conversion rate can be different than I expected but let's suppose I use some numbers like 0.25% ctr, 1,5% conversion rate, $30 offer payout and 150m000 impressions per month.
How to calculate how much can I pay to break even based on those numbers above?
Thanks!
Steve Browne, online business strategies, tips, guidance, and resources
SteveBrowneDirect