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AdWords Pay Per Call

by toydistrict
2 replies
I have an offline plumbing client who I am trying to get leads by using Google pay per call.

I have everything set up, including ads, and ad groups. Spent around $25 so far with 1 lead.

Issue is we are restricted by area, so keyword search volume is low.

Everything is laser targeted ( different ads & groups for different aspects of plumbing)

For those who have utilised PPC, any tricks/tips/recommendations?

Thanks in advance!
#adwords #call #pay
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  • Profile picture of the author Ajit Khodke
    I believe if you are trying to target that specific area for leads then it would be difficult to get more traction as there are not many people interested in the offer.
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  • Profile picture of the author AshleyRivera
    There may not be a lot of people who are interested or needing plumbing services for the area right now. Wouldn't hurt to dip your toes into PPC. I know you said keyword volume is low but play around with it. Use some broad keywords and then narrow it down to specifics, use a healthy amount of both to make the client you are representing easier to be searched.
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