I receive about $24/sale.
The thing is that my average CPC is $0.52... so if I could
get this lowered while still keeping the same amount of
traffic, I could get my profits up a lot.
So, I am wondering what the best way to lower the CPC is?
One thing I have in mind but am not too sure of is setting up
the Ad Groups for each keywords.
For example I will the weight loss market (it's not my real market).
Currently I have one Ad Group with quite a few keywords in it.
They range from being like "weight loss guide" to "losing weight guide"
So, would it be better to have 1 Ad Group for "weight loss guide"
and a totally different Ad Group for "losing weight guide" and also
do this for every different little variation?
What else would work for lowering my CPC?