Landing pages for CPA offers?

11 replies
I'm new to CPA marketing and I hear marketers saying you need a landing page to promote your offers.

Why would creating an untested landing page to get someone to fill out an email make it more effective isn't the idea to get them to fill out an email? Plus wouldn't that be needless work? I'd hate to become an expert in dating and insurance then create endless news letters just to get email submits, is that what they are saying? I'm confused?

Not to mention that I might want to approve the LP with my affiliate manager and come up with an offer to get them to opt in and the fact that creating a landing page, an offer, a sales funnel of quality content, ect can be a lot of time and work; where as my understanding of CPA is you want to get your campaign set up fast before the publisher pauses it or the campaign starts losing profitability.

I mean I thought the reason people go into CPA marketing was it was easier to set up, and it was easier to convert?

CPA comes with a share of difficulties:

lower commissions

have to operate even faster or miss out

a huge host of rules

and getting approved by the networks,

and lower margins.

I don't understand why on top of all this we would add the same pain that is clickbank affiliate marketing?

For that amount of work why wouldn't you just sell Clickbank products through a sales funnel?

I'd write this idea off as total nonsense but I have heard this from some pretty big authority figures in the cpa niche, so what am I missing?

This makes next to no sense other than of course you'd be building a list of people to promote to, but I wouldn't want to be on a list that just promoted random cpa offers all the time, like what the heck?

Is this really necessary to make money in CPA marketing?
#cpa #landing #offers #pages
  • Profile picture of the author visimedia
    CPA or affiliate program, I think it's just an offer. You can promote anything and you can succeed promoting any offer if you know how to do it.

    I think CPA is just one of the funnel part before someone will finally buy a product or service if they go through the funnel....

    So if you think you want to have your own funnel instead of building someone else's funnel, just do it.

    Usually if you promote CPA offer, you will get the commission much quicker compared to if you build the funnel itself, you have to wait until the visitors will finally buy.

    So, it's your choice
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  • Profile picture of the author Greedy
    Yes, they makes a very big difference. There has been quite a few posts again this already.

    Landing pages let you pre-sell the offer better, and pitch an angle the is unique to the niche.

    Bottom line they work great!

    They are simple to make as well, in the time you took the type out the whole post you could of made a landing page.... Of course you'll need to know a little bit of CSS and HTML, but that is needed for most IM now a days.
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  • Profile picture of the author MoneyKattz
    Interesting Greedy. "in the time you took the type out the whole post you could of made a landing page."

    Well forgive me that I'm still a bit skeptical of that, but by the sounds of it I am making more work out of it than I need to. Your not saying I should become an expert in every offer and then provide tons of value make ten plus videos not including the one on the landing page don't go on writing endless emails forever, don't even have an amazing free offer of your own but rather have a "riddle based" landing page bribe to get them to opt in saying something about how they can get the benefits of my dating or insurance offer (or that I still maybe a little confused on but something like that) and then maybe write a few emails trying to sell them on why they should opt in?
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    • Profile picture of the author JoeFerguson
      That last sentence of yours was a mouthful

      The landing page can just act as another tactic to get the user interested in the offer you're promoting. Like Greedy has mentioned, some basic HTML/CSS or even Adove Creative Suite (Photshop, Indesign, etc.) Can go a long way. Most advertisers will have creatives such as logos that you can utilize in your landing page as well.

      Good luck!
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    • Profile picture of the author Greedy
      Originally Posted by MoneyKattz View Post

      Interesting Greedy. "in the time you took the type out the whole post you could of made a landing page."

      Well forgive me that I'm still a bit skeptical of that, but by the sounds of it I am making more work out of it than I need to. Your not saying I should become an expert in every offer and then provide tons of value make ten plus videos not including the one on the landing page don't go on writing endless emails forever, don't even have an amazing free offer of your own but rather have a "riddle based" landing page bribe to get them to opt in saying something about how they can get the benefits of my dating or insurance offer (or that I still maybe a little confused on but something like that) and then maybe write a few emails trying to sell them on why they should opt in?
      You don't even need to worry about capturing the using e-mail when starting out.

      I aways test a more direct sales page and then once things are converting, I will start testing list building. I would recommend that all other as well.

      CPA landing pages are typically little pitch pages, since most times you only need a simple lead conversions from the offer to pay you. Unlike a ClickBank's rev share affiliate sale.

      If you want to get a better idea of what I am talking about just go to the traffic source you are consider advertising on and do a search for things that would bring up your competition and see what they are doing.

      This a good way to understand the industry better.
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  • Profile picture of the author sonixkid3000
    Uhmmm,

    No, really. If you learn CSS & html you could have made a landing page by the time you finished typing that out. Greedy advised me to learn some basic coding a week or two ago and I've already learned a whole bunch. If you're willing to put in the work you can do it. With that said, most people don't promote email submits because they get scrubbed. And we're not saying build a list for an e-mail submit offer :O sorry your last post didn't really make a lot of sense to me.
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  • Profile picture of the author Evolved
    Landing pages are not "needed", but are a great tactic that many successful CPA marketers use. Some examples you can use them for:

    -Capture leads
    -Pre-sell the offer to raise your conversion rate. Yes, it is an extra step...but this extra step can actually make your conversion rate sky rocket if you take the right approach and angle to it. (limited, bonus, etc.)
    -Allow you to post your offer on websites that might originally not allow that specific CPA offer (example is Facebook)
    -(Many more which i'm sure i'm missing)

    As far as comparing ClickBank with CPA....
    Just because you start to use a landing page, you can't compare them as they are still very very different.
    You said "For that amount of work why wouldn't you just sell Clickbank products through a sales funnel? "
    Building a landing page is just that; a simple landing page. You can't compare that to building a full out sales funnel to convert a customer into paying $xx.xx. Landing pages for CPA offers are a lot easier to make than a full sales funnel to convert a customer into whipping out cash.

    In the end, you need a paying customer to convert your ClickBank offer. With CPA, you get paid while the "customer" pays $0.

    If you're new, figure out which method you want to stick with (I would recommend CPA). Then find a traffic source and learn everything about it. I'll say it again, you do not NEED a landing page, especially if you are new. When I first started I was not using landing pages at all and still got up to $1,000/day (just direct linking), so proof it is not NEEDED. I highly suggest you learn about it though. As you grow it is definitely something you should use in the future. Good luck!
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    • Profile picture of the author DavidLasry
      Originally Posted by Evolved View Post

      Landing pages are not "needed", but are a great tactic that many successful CPA marketers use. Some examples you can use them for:

      -Capture leads
      -Pre-sell the offer to raise your conversion rate. Yes, it is an extra step...but this extra step can actually make your conversion rate sky rocket if you take the right approach and angle to it. (limited, bonus, etc.)
      -Allow you to post your offer on websites that might originally not allow that specific CPA offer (example is Facebook)
      -(Many more which i'm sure i'm missing)

      As far as comparing ClickBank with CPA....
      Just because you start to use a landing page, you can't compare them as they are still very very different.
      You said "For that amount of work why wouldn't you just sell Clickbank products through a sales funnel? "
      Building a landing page is just that; a simple landing page. You can't compare that to building a full out sales funnel to convert a customer into paying .xx. Landing pages for CPA offers are a lot easier to make than a full sales funnel to convert a customer into whipping out cash.

      In the end, you need a paying customer to convert your ClickBank offer. With CPA, you get paid while the "customer" pays $0.

      If you're new, figure out which method you want to stick with (I would recommend CPA). Then find a traffic source and learn everything about it. I'll say it again, you do not NEED a landing page, especially if you are new. When I first started I was not using landing pages at all and still got up to $1,000/day (just direct linking), so proof it is not NEEDED. I highly suggest you learn about it though. As you grow it is definitely something you should use in the future. Good luck!
      I agree with most of what you said - ClickBank products can be very lucrative.Especially when most of the products have already some sort of landing page.
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      David.

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  • Profile picture of the author shnbd
    which is the best dating CPA affiliate network that provide link without any verification? Please help me by answer.
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    • Profile picture of the author JoeFerguson
      Originally Posted by shnbd View Post

      which is the best dating CPA affiliate network that provide link without any verification? Please help me by answer.
      Not sure what you mean regarding the link without verification part but MaxBounty is known for having a wide selection of dating offers.
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  • Profile picture of the author *devdo*
    You have a few reasons to create a landing page(or a lander).

    First, your landing page is the middleman between the customer and the product you want to sell to him. Its the salesman.
    Without the salesman, your customer has no clue what hes buying, most of the times a website is not enough to explain the product.
    You are the one whos going to convince him to buy.
    And this is coming from a landing page, the whole purpose is to increase the conversions.
    Statistics say that a proper lander can increase sales by a large margin.
    So when the customer lands to the product page, after he reads your landing page,he will look for the "buy" button,
    cause he knows what he wants.

    Then you have the email list.
    This is one of the biggest investments you can do in the long run, for your business.
    Now every time you sell something you grab an email as well, and the pool of emails keeps growing every time you sell something.
    The reason from my perspective at least i want to have an email list is, i am the master of the traffic source.
    In an affiliate world where you have to go through approval of your adverts, getting denied on ad networks,
    getting your accounts banned, traffic and sales cap, or even a network getting an extra "cut" out of your commissions,
    you are the only authority of your list.
    You don't have to go through anyone and any explanation.
    You send them any offer you want, you don't have to pay this traffic source, because its yours, this traffic source is the best,
    because its laser targeted and it converts well, if you know what to sell. you can even let others advertise on them for an extra commission.

    Another reason is, say you are a facebook expert right, and you do facebook for sometime now,
    but then for some reason, facebook disappears from the advertising world(same like myspace did)
    If you jump on another traffic, you don't know how well it is or it isn't.
    Or what if the rules of publishing change, and you are obligated to have a complete website.
    Your list(s) will be there for you, so you can get a nice cut, no matter the circumstances.

    All the best,
    -Dennis
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