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Why is there a huge deviation in EPC of different networks for the same offer?

by mithya
7 replies
For one of the offers that I am checking Maxbounty is showing an epc of $0.15 while neverblue shows an epc of 0.004. And the Epc is similar for many offers on Neverblue. We can never make it profitable with paid traffic at that epc. I am sure that i am missing simething here as I have always heard great things about Neverblue. Thanks for your help.
#deviation #epc #huge #networks #offer
  • Profile picture of the author costi
    Looks like Neverblue network has more affiliates promoting that offer, that's why the EPC is low, the earnings are divided to more people.
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    • Profile picture of the author RemyMartin
      Network EPC means nothing other than the offer is converting.

      Your EPC will be different based on your traffic and how well it converts.
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      The money is the motive.

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  • Profile picture of the author SandraLarkin
    Banned
    If there are affiliates converting the offer better on Neverblue i will skew the epc of that offer compared to others.
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  • Profile picture of the author ChrisBa
    Originally Posted by mithya View Post

    For one of the offers that I am checking Maxbounty is showing an epc of $0.15 while neverblue shows an epc of 0.004. And the Epc is similar for many offers on Neverblue. We can never make it profitable with paid traffic at that epc. I am sure that i am missing simething here as I have always heard great things about Neverblue. Thanks for your help.
    Unfortunately you can't really compare this number across networks, it will always be different. I'm not saying either networks mentioned above are doing this but the networks can also inflate these numbers. But there are also reasons why the epc number would vary. There are so many different traffic sources and some will have a higher epc than others, for example ppv traffic will often have a lower epc then Ppc traffic. However the price per click/view would normally be much lower with ppv traffic.
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  • Profile picture of the author JP Sauve
    Different traffic types from a different set of affiliates. NB might be getting a flood of contextual traffic which doesn't convert well, while MaxBounty is seeing targeted traffic.
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    MaxBounty.com is a CPA network that pays weekly.
    The largest rewards program in CPA – solely for MaxBounty affiliates!
    > > > > > http://www.AffiliateRewards.com < < < < <
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  • Profile picture of the author ankee1991
    Pretty much what everyone is saying is correct, network EPCs are usually inaccurate. Try contacting your network rep and see if they can provide an EPC based on internal testing or even EPCs from a few of the top affiliates running the offer.
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  • Profile picture of the author Greedy
    Unfortunately, you can not compare stats across two different networks.

    There is a lot of different reasons they could be different, and it isn't worth the time to over think about it. Grab them both and split test them each for 100 clicks and see who wins.
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