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Finding the exact keywords used when running broad match?

by jojoma
3 replies
Hi,

I think there is a way to find the exact search phrase, but I can't figure it out.

Lets say I have a broad match for "gym shoes"
The user could search for "comfortable gym shoes," "boy gym shoes" "red gym shoes" etc. and be shown the ad.

Isn't there a report that shows what the exact search phrase is that triggered the ad?

Thanks a lot
#broad #exact #finding #keywords #match #running
  • Profile picture of the author Rhiannon Beckham
    What ad platform are you referring to? A little more info is needed..
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    • Profile picture of the author jojoma
      Hi,

      Adwords. I think it requires looking at a report in Google Analytics. I thought there was a report within the Adwords interface that had the exact keyword data, but I can't find it.
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  • Profile picture of the author Greedy
    Lets say I have a broad match for "gym shoes"
    The user could search for "comfortable gym shoes," "boy gym shoes" "red gym shoes" etc. and be shown the ad.
    Yes, it would show for all with broad.

    You can get use Analytics or 3rd party tracking like Prosper202 to see what keyword is generating the clicks.
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