Facebook Feature
I am studying Facebook traffic in an attempt to learn CPA marketing. I keep coming across a reference on web pages and forums.
The reference is to bid types. The forums and websites refer to two types of Facebook traffic bidding, CPC and CPM. Then, they go on to explain that you can set your own bid for CPC or choose oCPC.
They also state you can choose your own max bid for CPM or choose oCPM. They then state that if you choose oCPM, you can choose to optimize for clicks or impressions or actions or so on.
However, when I go to my Facebook power editor, I only see the options of CPC, oCPC, CPM, or oCPM. There is no option to optimize oCPM for different choices.
Am I missing something, or has this option been removed?
The reference is to bid types. The forums and websites refer to two types of Facebook traffic bidding, CPC and CPM. Then, they go on to explain that you can set your own bid for CPC or choose oCPC.
They also state you can choose your own max bid for CPM or choose oCPM. They then state that if you choose oCPM, you can choose to optimize for clicks or impressions or actions or so on.
However, when I go to my Facebook power editor, I only see the options of CPC, oCPC, CPM, or oCPM. There is no option to optimize oCPM for different choices.
Am I missing something, or has this option been removed?
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