How Does Google Treat, Same Keyword In Different Campaigns?

chini · 07-05-2009, 08:44 AM

I started a brand new campaign because my previous campaign was becoming quite organised, so i decided to start a new one. Some keywords in my previous campaign had pretty high CTRs, etc so if i put these keywords in a brand new campaign (starting from 0 impressions, clicks, etc) does google look at the previous history from my previous campaign and use that for the new campaign?

crystyignat · 07-06-2009, 01:46 AM

Yep, they look at the history of each keyword. It is hard to fool Google ... if you have low QS, even if you create a new account it knows because you will advertise on the same domain.

If I were you I would try to increase the bids and gain more clicks to increase the CTR. In the same time you NEED to work on the ad texts and landing page so Google will raise your CTR.

Hope it helps,
Cristian

07-05-2009, 08:44 AM	#1
chini Active Warrior Join Date: Jul 2008 Location: , , . Posts: 86 Thanks: 5 Thanked 0 Times in 0 Posts	How Does Google Treat, Same Keyword In Different Campaigns? I started a brand new campaign because my previous campaign was becoming quite organised, so i decided to start a new one. Some keywords in my previous campaign had pretty high CTRs, etc so if i put these keywords in a brand new campaign (starting from 0 impressions, clicks, etc) does google look at the previous history from my previous campaign and use that for the new campaign?

07-06-2009, 01:46 AM	#2
crystyignat Active Warrior Join Date: Feb 2008 Location: Iasi, Romania. Posts: 78 Thanks: 0 Thanked 2 Times in 2 Posts Contact Info	Re: How Does Google Treat, Same Keyword In Different Campaigns? Yep, they look at the history of each keyword. It is hard to fool Google ... if you have low QS, even if you create a new account it knows because you will advertise on the same domain. If I were you I would try to increase the bids and gain more clicks to increase the CTR. In the same time you NEED to work on the ad texts and landing page so Google will raise your CTR. Hope it helps, Cristian