Suggestions Wanted on Monetizing a Website

[AnneE]

Hi,

I'm helping someone put together a website whose primary function is a "Personality Test" -- meant to be more fun than scientific and we were brainstorming on ways to monetize it. Here are a couple thoughts I had and I'm looking for more.

My friend suggested banner ads (that's just what he knows).

I thought perhaps when the person was done answering questions, we could give a 20 second delay for 'scoring' and display an ad during those 20 seconds. My only dilemma was should it be a PPC ad, a pay-per-view ad (if so what ad network) or.... an ad for an affiliate product or ad for a CPA offering.

Almost anyone might take this personality test, so the ads would have to appeal to a pretty broad range of population.

Thanks in advance for the great ideas I'm sure you will come up with!

Anne

[Kevin Lam]

With something like this, I can't imagine that many people clicking, but what about having a CPM ad up? Then you don't have to worry about clicks, but if you notice that people really are clicking a lot, then you could switch it over to CPC or even CPA depending on whether you could track what ads were clicked on.

[AnneE]

Originally Posted by Kevin Lam

With something like this, I can't imagine that many people clicking, but what about having a CPM ad up? Then you don't have to worry about clicks, but if you notice that people really are clicking a lot, then you could switch it over to CPC or even CPA depending on whether you could track what ads were clicked on.

Thanks for the response Kevin. What is CPM? And can you recommed a specific program/website? My friend asked me because he knows I do some internet marketing, but most of my experience is with product reviews and affiliate sales.

Anne

[Kevin Lam]

CPM is "Cost Per Mille" and Mille meaning 1,000. So if you see $0.50 CPM as a publisher, it means you are paid $0.50 for every 1,000 impressions of a particular ad. To an advertiser, that is their cost to display their banner 1,000 times. The price is never the same, but I was only using that as an example.

There are lots out there... I can't remember, but I think AdSense does CPM. Don't quote me on that, I've kinda been out of that game for quite a few years.