How would this effect your off page optimisation?

Splinter · 07-11-2009, 06:18 AM

I am busy doing some SEO on one of my websites and wanted to know if and how the following would effect it - if at all

If I start my off page optimisation, and then later change the folder structure of where articles are created, would this effect the back linking that has been setup and how Google has indexed my website?
If I redesign my website in the coming months under the same domain, would this effect the off page optimisation in any way?

YoungMoulah · 07-11-2009, 06:36 AM

No because the off page is different to the on page SEO. You will still be getting the links for the keywords coming to the site.

As for the first question, how exactly do you mean?

Splinter · 07-11-2009, 07:28 AM

Quote:

Originally Posted by YoungMoulah

No because the off page is different to the on page SEO. You will still be getting the links for the keywords coming to the site.

So with a new website setup, will be SERP positions etc get stuffed up with a new site being designed and potentially different on page SEO?

Quote:

Originally Posted by YoungMoulah

As for the first question, how exactly do you mean?

Lets assume you have this setup mydomain.com/articles/article1.php and later with a new setup you have mydomain.com/special_articles/article1.php
Now what effect will this have to the off page work you have done for article1.php if any at all?

I suppose the main thing I am getting at here is - what do I have to be careful of if I am going to be redesigning my site in the near future but am starting to build backlinks now to my current site?

Peter Adamson · 07-11-2009, 10:38 AM

If you move (change the url of) a page that has been indexed and is ranking, then it will hurt your off page SEO because the links will come into a non-existent page, and produce a 404 (page not found) error.

The correct way to deal with this is to put an entry in your .htaccess file which is located at the root level of your web server. The line should look like this:

Redirect 302 /old_page.html http://www.mysite.com/new_page.html

This is known as a 302 permanent redirect. It is the correct way to tell the crawlers the page has moved. They will adjust their index and you will not lose any rank.

Note: .htaccess is an Apache thing. If you are using another web sever (which is unlikely) you would need to consult the documentation.

4morereferrals · 07-11-2009, 10:53 AM

Hey Peter,

thanks for that ... I use .htacces for a bunch o affiliate link masking stuff and had a need the other day for this very issue. Hadnt had time to research the proper way to handle.

that looks like a solid solution ... thanks for saving me a boggle and time!

Splinter · 07-12-2009, 04:41 AM

Thanks Peter, that's very helpful. I noticed I already have a .htaccess file setup so this is what can be one should the URL change. However all I am doing is redesigning the webapge so in this case, I assume the PR etc will not change at all?

As for the on page work, changing this I assume makes a positive or negative difference depending if you improve or worsen the on page optimisation right?

07-11-2009, 06:18 AM	#1
Splinter HyperActive Warrior War Room Member Join Date: Apr 2009 Posts: 110 Thanks: 6 Thanked 1 Time in 1 Post	How would this effect your off page optimisation? I am busy doing some SEO on one of my websites and wanted to know if and how the following would effect it - if at all If I start my off page optimisation, and then later change the folder structure of where articles are created, would this effect the back linking that has been setup and how Google has indexed my website? If I redesign my website in the coming months under the same domain, would this effect the off page optimisation in any way?

07-11-2009, 06:36 AM	#2
YoungMoulah Active Warrior Join Date: Jun 2009 Posts: 60 Thanks: 3 Thanked 4 Times in 2 Posts	Re: How would this effect your off page optimisation? No because the off page is different to the on page SEO. You will still be getting the links for the keywords coming to the site. As for the first question, how exactly do you mean?

07-11-2009, 10:38 AM	#4
Peter Adamson Active Warrior War Room Member Join Date: Jun 2009 Location: United Kingdom Posts: 341 Thanks: 15 Thanked 144 Times in 55 Posts	Re: How would this effect your off page optimisation? If you move (change the url of) a page that has been indexed and is ranking, then it will hurt your off page SEO because the links will come into a non-existent page, and produce a 404 (page not found) error. The correct way to deal with this is to put an entry in your .htaccess file which is located at the root level of your web server. The line should look like this: Redirect 302 /old_page.html http://www.mysite.com/new_page.html This is known as a 302 permanent redirect. It is the correct way to tell the crawlers the page has moved. They will adjust their index and you will not lose any rank. Note: .htaccess is an Apache thing. If you are using another web sever (which is unlikely) you would need to consult the documentation.
	Get backlinks! Up to 1,500 social media backlinks per month for $47! Earn passive recurring revenues as an affiliate, too!!! One month FREE trial! Get The Link Juicer now!

07-11-2009, 10:53 AM	#5
4morereferrals Senior Warrior Member War Room Member Join Date: Dec 2008 Location: Sunny So Cal Posts: 2,368 Thanks: 358 Thanked 400 Times in 269 Posts	Re: How would this effect your off page optimisation? Hey Peter, thanks for that ... I use .htacces for a bunch o affiliate link masking stuff and had a need the other day for this very issue. Hadnt had time to research the proper way to handle. that looks like a solid solution ... thanks for saving me a boggle and time!
	30 WP Blogs-30 IPs-Private Network - Index Your Backlinks - Rank Keywords Like Hardcore SEO's Discounted Backlink Energizer WSO $27 Get It Now On Sale Before 2.0 Release Price Increase!

07-12-2009, 04:41 AM	#6
Splinter HyperActive Warrior War Room Member Join Date: Apr 2009 Posts: 110 Thanks: 6 Thanked 1 Time in 1 Post	Re: How would this effect your off page optimisation? Thanks Peter, that's very helpful. I noticed I already have a .htaccess file setup so this is what can be one should the URL change. However all I am doing is redesigning the webapge so in this case, I assume the PR etc will not change at all? As for the on page work, changing this I assume makes a positive or negative difference depending if you improve or worsen the on page optimisation right?