Improving relevance of AdSense

[tinbum]

Hi Warriors

I have not been able to find a sollution to a problem that has frustrated me for some time and hope more experienced Warriors can help.

I have a number of lead generation sites in specific business categories. The sites are built using wordpress and several have AdSense installed.

The problem is Google is returning AdSense based on part of the site name. Take my Building site for example builderchristchurch.co.nz. Google is picking up church in the city name and returning AdWords that are not relevant to Building.

Is there a way exact words can be excluded from the ads that are displayed? I've found how to exclude whole domains but that's not a whole lot of help.

Your advice is appreciated.

[Carl Pruitt]

Two quick thoughts.

First, I personally wouldn't put adsense on a lead generation page. When you do you are generating leads for adwords advertisers and getting a few cents for them instead of getting whatever your CPA payout is for each lead.

Second, section targeting is the easiest way to make sure that Google shows the ads you really intend to be on that page.

https://www.google.com/adsense/suppo...y?answer=23168

[tinbum]

Thanks Carl appreciate your reply.

I knew Google would have a way to deliver better quality ads.

Cheers

[Thumoney]

Install the Wordpress Plugin AdWrap which marks the relevant content section on your site automatically.

It takes some time for the AdSense bot to check your content (some days), if you have enough content then it will self-correct eventually.

[tinbum]

Carl, yes you're right. I only have the AdSense installed until the site is sold as a way to monetise the traffic.

Thumoney, thanks, I'll check out that plugin.

Cheers

[askloz]

Ok, here's the thing.

In my view, google adsense is delivering the corrects ads.

if your site is about Churches or building churches, etc, then you need to state as such.

Your title, doesn't even mention the word Church. Mistake #1

Your keyword tag is more relevant to buildings, not churches

<meta name="keywords" content="Christchurch builder, builder, builder christchurch, renovations, alterations, extensions, new home, kitchen renovation, bathroom renovation" />

Go to google suggestion tool
https://adwords.google.com/select/KeywordToolExternal

Type in church.

Add a small hand full of these into your title and keyword and description tag, and H1 tag.

Question, what does CCC mean? Put the meaning of it in brackets.

Add more synonyms in your article, use the google suggestion tool, and go over your article again and see where you can place as many of these phrases in there, or at least the highest paying ones.

Once you have done that to ALL of your articles, go back to your first article and locate a phrase that has baptist, or church or what ever in it and link it to another article, keep doing this all the way through, say, 3-7 or so links on the same article linking to another, even to the home page, and category pages.


Then after you have made those changes, point about 10-30 links to each page to force google to recache those pages that were altered, give it about 5-10 days and you'll start seeing your adsense ads being related to churches, etc.

One other thing you need to understand, if you dont get that much traffic, google will shut off your related ads and display something else, so make sure you get consistent traffic to display the correct ads.

Hope this helps

Originally Posted by tinbum

Hi Warriors

I have not been able to find a sollution to a problem that has frustrated me for some time and hope more experienced Warriors can help.

I have a number of lead generation sites in specific business categories. The sites are built using wordpress and several have AdSense installed.

The problem is Google is returning AdSense based on part of the site name. Take my Building site for example builderchristchurch.co.nz. Google is picking up church in the city name and returning AdWords that are not relevant to Building.

Is there a way exact words can be excluded from the ads that are displayed? I've found how to exclude whole domains but that's not a whole lot of help.

Your advice is appreciated.

[tinbum]

Loz

Thanks for your reply and improving my understanding of how to better monetise my sites with AdSense.

I think what happened is Google picked up the word church in the URL and returned church related ads.

Visiting the site today as you have I see building related ads.

really appreciate your information.

Cheers