Content Network Ads Not Showing After Days

[jsmith2482]

Warriors,

So I've invested a ton of time and money into learning PPC and I can say that I have a better than average grasp of it. Now I know that the content network is a different animal and takes some time to get going (I noticed it's usually three days after a account has been set up to even get impressions). The problem is I have adgroups that are getting shown 16 times for high traffic weight loss keywords. 16 times!

What's the deal here? I've done my homework and have the keyword grouped together well, have 50 or so for the content network but nothing. Any suggestions?

Thanks

[askloz]

not enough keywords in your adgroup.

[JECKELLL]

Originally Posted by jsmith2482

Warriors,

So I've invested a ton of time and money into learning PPC and I can say that I have a better than average grasp of it. Now I know that the content network is a different animal and takes some time to get going (I noticed it's usually three days after a account has been set up to even get impressions). The problem is I have adgroups that are getting shown 16 times for high traffic weight loss keywords. 16 times!

What's the deal here? I've done my homework and have the keyword grouped together well, have 50 or so for the content network but nothing. Any suggestions?

Thanks

I suggest you ditch the content network, the CTR (click thru rates) are poor, and they are not usually highly converting quality clicks

[askloz]

LOL, may be low clicks, but they do convert, it all depends on how well you set up your ads and keyword selection.

Originally Posted by JECKELLL

I suggest you ditch the content network, the CTR (click thru rates) are poor, and they are not usually highly converting quality clicks

[jsmith2482]

Originally Posted by askloz

not enough keywords in your adgroup.

I have about 50-65. More?

[p2y]

Originally Posted by jsmith2482

I have about 50-65. More?

NO!

As few keywords per group as possible, I never use more than 3 per ad group. It sounds like your account is under review, did you promote any biz opp offers recently?

[askloz]

YES, you're mixing up search network with content network.

They work differently.

Fewer in search network, yes.

More in content network. You need to provide as many keywords as possible to allow their bot to ascertain which sites to place your ad on. More related terms you use that's close to your ad, the better.

Originally Posted by p2y

NO!

As few keywords per group as possible, I never use more than 3 per ad group. It sounds like your account is under review, did you promote any biz opp offers recently?

[askloz]

But what they like? Want to send me a PM and I can help ya a bit more?

Give me more info about how you have set up the campaign, from start to finish and I'll be able to give you a better answer

Originally Posted by jsmith2482

I have about 50-65. More?

[Thumoney]

The reason is probably that your CTR isnt good enough to compete against all the other ads trying to run on the keyword-theme. Google will only show ads with the best CTR on the content network too.

If you start a content campaign you will see initial impressions. That is Google testing your ads on different locations that match your keywords (and possibly placements). If your ads are underperforming the impressions will run out. Think of it like being on page 3 of the paid search results.

What is your CTR right now?

Another thing: do you have your own URL or is it an affiliate link to an URL where many others try to link to?

Improve your ads to get a higher CTR and my guess is that you will see more impressions.

[FredericoVilaVerde]

I use 1 keyword for search and about
25-50 keywords for the content network.

Now the key I've found for the Content
Network to work is:

1) Getting solid CTRs for your ads.

2) Getting well keyword organized
Ad Groups around a single THEME.
(see more below)

3) Adding 1000's of Negatives at the
campaign level and sometimes dozens
of negatives at the ad group level.
(to lower the amount of irrelevant
impressions and so you can indirectly
increase the ads CTRs)

.......

For example, let's say you are advertising
an ebook around dog training. Here's how
I would add some dog training keywords
and into a single ad group:

dog training
dog training advice
dog training advice biting
dog training advice barking
dog training advice chewing
dog training advice jumping
dog training aggression
dog training aggressive behavior
dog training aggressive dogs
dog training aggressiveness
dog training aggressive
dog training aggression towards other dogs
dog training aggressive behaviour
dog training aggression to other dogs
dog training housebreaking
dog training and barking
dog training and biting
dog training and chewing
dog training and jumping
dog training house training
dog training jumping
dog training jumping up
dog training jumping on people
dog training jumping behavior problems
dog training jumping up on people

Notice the keyword DNA pattern from above
where you have a root keyword around a single
THEME (dog training) followed by a sub-theme.

In fact, here's how I like to represent the
keyword DNA pattern using very simple
mathematical variables:

[Root Keyword]
[Root Keyword] + [SubTheme 1]
[Root Keyword] + [SubTheme 2]
[Root Keyword] + [SubTheme 3]
[Root Keyword] + [SubTheme 4]
[Root Keyword] + [SubTheme 5]
(...)
[Root Keyword] + [SubTheme 25]

I hope this helps.

Regards,

Frederico Vila Verde

[jsmith2482]

Originally Posted by p2y

NO!

As few keywords per group as possible, I never use more than 3 per ad group. It sounds like your account is under review, did you promote any biz opp offers recently?

No that's the way for the search, I'm using content.

[jsmith2482]

Originally Posted by askloz

But what they like? Want to send me a PM and I can help ya a bit more?

Give me more info about how you have set up the campaign, from start to finish and I'll be able to give you a better answer

Cool I'll shoot you a pm

[Thumoney]

Could you name your CTR on the adgroup?

As I mentioned, most of my content campaigns that don't receive a CTR of at least 0,25%, better 0,35% don't go anywhere. Campaigns that achieve this CTR get a lot of impressions.

Regarding keywords: I think if you put up too much keywords that are not totally related, you are limiting the amount of placements where you can run. This is also the case if you use too much negative keywords.

[askloz]

No worries.

Also, take note of what FredericoVilaVerde said, he's pretty much bang on there Thumoney is wrong, it's got nothing to do with CTR.

Originally Posted by jsmith2482

Cool I'll shoot you a pm

[Thumoney]

1) Getting solid CTRs for your ads.

We all know that CTR is one of the most important factors. But let's try to see what comes out here, if it is about the number of keywords or grouping that would be interesting to see.

[jsmith2482]

Everything I've heard (I believe from PPC classroom) says CTR doesn't matter on content. I'm running it to my own URL and my CTR is 31% yesterday.

Originally Posted by Thumoney

The reason is probably that your CTR isnt good enough to compete against all the other ads trying to run on the keyword-theme. Google will only show ads with the best CTR on the content network too.

If you start a content campaign you will see initial impressions. That is Google testing your ads on different locations that match your keywords (and possibly placements). If your ads are underperforming the impressions will run out. Think of it like being on page 3 of the paid search results.

What is your CTR right now?

Another thing: do you have your own URL or is it an affiliate link to an URL where many others try to link to?

Improve your ads to get a higher CTR and my guess is that you will see more impressions.

[jsmith2482]

Thanks, it does help but my question is. One of my adgroups on content is "bigger arms"

So I have
bigger arms
bigger forearms
how to get bigger arms
get bigger arm
get a bigger arm
bigger arm workout
bigger arm workouts
bigger arm muscle
bigger arm muscles
etc etc (about 50-75 kw's total). 2 bucks a day .10 cent clicks. 15 impressions after 4 days. Now I know that 2 bucks isn't big and .10cent isn't big but the content network is for cheap click, no?

Originally Posted by FredericoVilaVerde

I use 1 keyword for search and about
25-50 keywords for the content network.

Now the key I've found for the Content
Network to work is:

1) Getting solid CTRs for your ads.

2) Getting well keyword organized
Ad Groups around a single THEME.
(see more below)

3) Adding 1000's of Negatives at the
campaign level and sometimes dozens
of negatives at the ad group level.
(to lower the amount of irrelevant
impressions and so you can indirectly
increase the ads CTRs)

.......

For example, let's say you are advertising
an ebook around dog training. Here's how
I would add some dog training keywords
and into a single ad group:

dog training
dog training advice
dog training advice biting
dog training advice barking
dog training advice chewing
dog training advice jumping
dog training aggression
dog training aggressive behavior
dog training aggressive dogs
dog training aggressiveness
dog training aggressive
dog training aggression towards other dogs
dog training aggressive behaviour
dog training aggression to other dogs
dog training housebreaking
dog training and barking
dog training and biting
dog training and chewing
dog training and jumping
dog training house training
dog training jumping
dog training jumping up
dog training jumping on people
dog training jumping behavior problems
dog training jumping up on people

Notice the keyword DNA pattern from above
where you have a root keyword around a single
THEME (dog training) followed by a sub-theme.

In fact, here's how I like to represent the
keyword DNA pattern using very simple
mathematical variables:

[Root Keyword]
[Root Keyword] + [SubTheme 1]
[Root Keyword] + [SubTheme 2]
[Root Keyword] + [SubTheme 3]
[Root Keyword] + [SubTheme 4]
[Root Keyword] + [SubTheme 5]
(...)
[Root Keyword] + [SubTheme 25]

I hope this helps.

Regards,

Frederico Vila Verde

[askloz]

If you want your ad displayed, it is. I've asked the Google team about it myself, they told me to structure my ad more tightly to the keywords and add more keywords, within about 12 hours I was getting thousands of impressions and cheap clicks. Go figure, i guess they were wrong, as i too - just relaying the info what they told me.

Originally Posted by Thumoney

if it is about the number of keywords or grouping that would be interesting to see.

[askloz]

surely you can do better keywords than that?

Try and get them looking like the other guys, be broad in your terms, then add to it like he had. Dont put questions in there "how to get bigger arms" that's not going to help

Originally Posted by jsmith2482

Thanks, it does help but my question is. One of my adgroups on content is "bigger arms"

So I have
bigger arms
bigger forearms
how to get bigger arms
get bigger arm
get a bigger arm
bigger arm workout
bigger arm workouts
bigger arm muscle
bigger arm muscles
etc etc (about 50-75 kw's total). 2 bucks a day .10 cent clicks. 15 impressions after 4 days. Now I know that 2 bucks isn't big and .10cent isn't big but the content network is for cheap click, no?

[jsmith2482]

I know, with the content network, you didn't have to group your kw's so tight? I thought a broad range was considered best practice in order to help google "place" your ads where relevant?

Originally Posted by askloz

If you want your ad displayed, it is. I've asked the Google team about it myself, they told me to structure my ad more tightly to the keywords and add more keywords, within about 12 hours I was getting thousands of impressions and cheap clicks. Go figure, i guess they were wrong, as i too - just relaying the info what they told me.

[jsmith2482]

Originally Posted by askloz

surely you can do better keywords than that?

Try and get them looking like the other guys, be broad in your terms, then add to it like he had. Dont put questions in there "how to get bigger arms" that's not going to help

See I was under the impression that I need to have "bigger arms" in every keyword. Granted, this is a very small niche in my bigger niche but when I pop "bigger arms" into the google keyword tool I don't get as many options as mentioned above about dog training.

[jsmith2482]

Originally Posted by FredericoVilaVerde

I use 1 keyword for search and about
25-50 keywords for the content network.

Now the key I've found for the Content
Network to work is:



3) Adding 1000's of Negatives at the
campaign level and sometimes dozens
of negatives at the ad group level.
(to lower the amount of irrelevant
impressions and so you can indirectly
increase the ads CTRs)

.......



I hope this helps.

Regards,

Frederico Vila Verde

I understand how to add negative to the adgroups and campaigns but where do I get them from? I understand how to find them in search and what they are but is it a matter of just running the placement reports, seeing where my ads are being placed then adding them based on the sites that I don't want my ads on?

Thanks

[jsmith2482]

When does bidding come into play on the content network? You here people talking all kinds of stuff about 5 cents clicks and granted that's market dependent but if the ads are getting a lot of impressions can it be the CPC and the overall daily campaign spend (done after I group the kw's tight)?

[FredericoVilaVerde]

Originally Posted by jsmith2482

I understand how to add negative to the adgroups and campaigns but where do I get them from?

There 4 ways you can get negatives:

1) Get them Google Adwords Keyword Tool

Type there one broad keyword from your market. Hit enter!
Then change the match type to "NEGATIVE". You can get
a few 100's of Negatives.

2) Get them tracking systems like xConversions

See what keywords people are typing and add the irrelevant
terms to your campaign or ad group levels. You can get
a few 100's of Negatives.

3) Get them from your Google reports.

Run a report so you can see the search query used
in case you don't want to use a system like XConversions.
(NOTE: XC is a paid tracking. And Affiliate Prophet tracking can
also work well for you to get this job done, but it's a paid option!)

4) Get them from your server logs.

See your hosting server logs and see what irrelevant
terms appear. (this one is pretty basic)

Originally Posted by jsmith2482

I understand how to find them in search and what they are but is it a matter of just running the placement reports, seeing where my ads are being placed then adding them based on the sites that I don't want my ads on?

Using "negatives" for me is to use of a combination of both:

a) Negative terms/keywords
b) And URLs for site exclusion.

It's the COMBINED power that can add a lot of effect on the
Content Network. This is work you need to sharp/update/improve
in your Google AdWords account over time.

---------------------------
URLs for Site Exclusion
---------------------------

Also, you can get URLs for site exclusion from inside your
Google AdWords account or from tracking systems like XC
or Affiliate Prophet. See in the new interface, the CAMPAIGNS
tab to see the web sites online where you ads are being displayed.

I highly recommend that you "WED the mud" from your account
and tell Google what is "MUD" for you and what is "good soil" for
google to show up your ads... and ONLY in places where YOU
know you are more likely to potentially find "GOLD"!

Here's how I see negatives...

More NEGATIVES = More CONTROL
More NEGATIVES = Less WASTE
More NEGATIVES = Higher ROI

Regards,

Frederico Vila Verde

[askloz]

Bigger arms is a very small niche?

you kidding me? Weight trainining, body building is a BIG niche. And comes with a crap load of keywords.

Originally Posted by jsmith2482

See I was under the impression that I need to have "bigger arms" in every keyword. Granted, this is a very small niche in my bigger niche but when I pop "bigger arms" into the google keyword tool I don't get as many options as mentioned above about dog training.

[jsmith2482]

Originally Posted by askloz

Bigger arms is a very small niche?

you kidding me? Weight trainining, body building is a BIG niche. And comes with a crap load of keywords.

Yea but for the root keyword of "bigger arms". Not as much.

[jsmith2482]

Originally Posted by FredericoVilaVerde

There 4 ways you can get negatives:


---------------------------
URLs for Site Exclusion
---------------------------

Also, you can get URLs for site exclusion from inside your
Google AdWords account or from tracking systems like XC
or Affiliate Prophet. See in the new interface, the CAMPAIGNS
tab to see the web sites online where you ads are being displayed.




Frederico Vila Verde

Thanks for your help.I've checked the campaigns tab and can't find what you are describing here?

[ChrisBa]

It is absolutely pointless to have more than 50 keywords per adgroup for google content network - they only read the first 50 keywords, so if you have anymore it's just a waste.

[jsmith2482]

What exactly determines the clicks and the impressions though? I'm changed my structure to the above example and they still are taking days to roll out. So let me breakdown my thoughts and you all please tell me if I'm on or off.

Clicks are determined by the ads(person sees it and is interested in what it says)-that has everything to do with ad writing/copywriting and keyword that triggers the search query(hence why I do the ppc classroom one keyword per search adgroup) and in content the keywords are determined by the theme that you tell google based on the keywords.

Impressions
Search-Daily campaign spend and cost per click. Correct? Plus the relevance (google triad-landing page, ads and keywords).
Content-Daily campaign spend and cost per click. Correct?

Thanks for your help

[FredericoVilaVerde]

Originally Posted by jsmith2482

Thanks for your help.I've checked the campaigns tab and can't find what you are describing here?

Once you are on the top CAMPAIGNS tab
click on the NETWORKS tab (a bit lower).
Then check for:

a) Managed placements (Click "show details"
in case you are running any placements)

b) Automatic placements (Click "show details"
to see the web sites on the Content Network
where your ads are being displayed)

Can you see them all now?

From there you can select which sites to keep
LIVE and which ones to make... "EXCLUDED"!

Regards,

Frederico Vila Verde

[jsmith2482]

Can anyone comment on this?

Originally Posted by jsmith2482

What exactly determines the clicks and the impressions though? I'm changed my structure to the above example and they still are taking days to roll out. So let me breakdown my thoughts and you all please tell me if I'm on or off.

Clicks are determined by the ads(person sees it and is interested in what it says)-that has everything to do with ad writing/copywriting and keyword that triggers the search query(hence why I do the ppc classroom one keyword per search adgroup) and in content the keywords are determined by the theme that you tell google based on the keywords.

Impressions
Search-Daily campaign spend and cost per click. Correct? Plus the relevance (google triad-landing page, ads and keywords).
Content-Daily campaign spend and cost per click. Correct?

Thanks for your help

[sedap_malam]

how about with twittad

[Bob007]

Remember that Google can suddenly crack down on certain niches if they get enough complaints from web users or the websites that display content ads. So even though you may have done everything "right", you still get slapped just because of the niche you are in.

[cscarpero]

You are probably bidding too low. The lower the bid, the fewer the impressions. Bid way too low and you won't show up at all. Look up the keywords in the keyword tool. I've found that about 10% of the number in the keyword tool for the your best keyword in the niche is a good one to shoot for.

For example, if "dog training" was showing at $2 on keyword tool, I would bid 20 cents in content.

Add more keywords and use both text and banners.

It does take days to roll out as it's manually reviewed by G. I've also had campaigns that were slow at first then suddenly a few days later started getting more impressions.

[OPLeads]

Content Network is currently very slow ... whether you set it up right or now.

However, of course if you don't set it up right it is even slower.....

With Keywords there are two main groups. One that swear on having around 2000 keywords and those that argue that the content network is only looking a the first 50 kywords in your content campaign / adgroup to find the main theme and disregard the rest. Generally speaking our testing has shown that those campaigns where we split after 50 keywords have always preformed better....

Also for content network we have experienced better results if you deleter the, at, ...ing, ...s, etc from your keywords ....

[jsmith2482]

Well it's not a keyword issue, all my keywords have a high search volume according to the google keyword tool.

I'll try the tip about 10% of the what the kw tool says but I'm getting frustrated that my ads aren't being shown as much and that the CTR is low.

For example, in the chest training niche, I have my campaign set at 3 dollars per day with clicks between 0.10-0.20 cents. This is spread out through 4 different adgroups, each adgroup containing 1 exact match keyword
chest training
how to get a big chest
etc

These adgroups have been up for about 3 weeks and still have a low amount of impressions. For example, chest exercises only have 3,000 impressions in that time with the other adgroups having less.

So my question is, is it because my bids are too low?

Then onto to my content network....

the adgroup(very tightly set up) "bigger arms"-39 impressions in 3 weeks. Is it because i'm bidding 0.15 cents per click and the campaign at 2 dollars per click spread aomgest 10 adgroups?

Originally Posted by cscarpero

You are probably bidding too low. The lower the bid, the fewer the impressions. Bid way too low and you won't show up at all. Look up the keywords in the keyword tool. I've found that about 10% of the number in the keyword tool for the your best keyword in the niche is a good one to shoot for.

For example, if "dog training" was showing at $2 on keyword tool, I would bid 20 cents in content.

Add more keywords and use both text and banners.

It does take days to roll out as it's manually reviewed by G. I've also had campaigns that were slow at first then suddenly a few days later started getting more impressions.

[OPLeads]

Here only testing will help you. In general terms $3/day is not enough to get a campaign started in the Content Network.

If you are low on money I would suggest you start with $0.2/click and $50/day .... (I never have seen any of my campaigns actually reaching the Max.) this way you can test what the situation is and whether it is due to your low bids ....

[FredericoVilaVerde]

Originally Posted by OPLeads

Also for content network we have experienced better results if you deleter the, at, ...ing, ...s, etc from your keywords ....

What's the main reason for doing that. I mean
the "WHY" behind doing it?

Just wanted to know your thoughts, because
I was about to work on a group of keywords
and that same question raised to my head.

I have noticed for what you say to remove:

a) plurals ("s")
b) verbs variations ("ing")
c) stop words ("at", "the", etc)

I think stop words makes sense to me.
Plurals and verbs variations... hum... I
would like to know your thoughts first
before I can draw any conclusions.

Thanks in advance!

Regards,

Frederico Vila Verde

[jsmith2482]

Originally Posted by OPLeads

Here only testing will help you. In general terms $3/day is not enough to get a campaign started in the Content Network.

If you are low on money I would suggest you start with $0.2/click and $50/day .... (I never have seen any of my campaigns actually reaching the Max.) this way you can test what the situation is and whether it is due to your low bids ....

Just made the change to content.

Now what about search though? I'm bidding between 10-20 cents for one keyword per adgroup with 3 dollars a day for the campaign. I'm not getting a lot of impressions yet the kw's are highly searched..

[jsmith2482]

Here's another piece of frustration. I have conversion tracking set up yet I don't have one conversion in 3 weeks. It's set up properly (from what I can tell), I did one test and it is set up but no one's opt-ing in. I'm split testing headlines in my pop-over etc etc

[OPLeads]

FredericoVilaVerde,

I came to this conclusion after a long period of split testing my keywords, ads, landing-pages....

As to the why, I can't tell you as I do not work for Google (and then I most likely couldn't tell either).

I assume it has something to do with fact how their spider is categorizing pages in the content network. Moreover at etc are not essential parts of a keyword so strip it down.

Essentially, I can only tell you what works for me, you have to do your own testing ....

Originally Posted by FredericoVilaVerde

What's the main reason for doing that. I mean
the "WHY" behind doing it?

Just wanted to know your thoughts, because
I was about to work on a group of keywords
and that same question raised to my head.

I have noticed for what you say to remove:

a) plurals ("s")
b) verbs variations ("ing")
c) stop words ("at", "the", etc)

I think stop words makes sense to me.
Plurals and verbs variations... hum... I
would like to know your thoughts first
before I can draw any conclusions.

Thanks in advance!

Regards,

Frederico Vila Verde

jsmith2482,

Yes the content network is different from the search network. For instance, while it is best to put around 50 keywords into an adgroup in the content network it is best to only put up to three (keyword in broad, phrase & exact match) into the search adgroup.

Regarding your question. Without looking at your setup it is hard to tell what is wrong. But just taking into account what you have said ...KW's highly searched... I would assume you have some competition. Did you search for your kw and went through the sponsored ads (More Sponsored Links)? Did you find your ad and on which page? Still, taking into account that you kw's are highly searched and with competition I can not imagine being on the first page for 10-20 cent (besides if it is a misspelling). Normally my bids for the search network are about 2-4 times higher then in the content network .... Also $3 is not a lot it will take you forever to collect any impressions (both in search as well as content).

Originally Posted by jsmith2482

Just made the change to content.

Now what about search though? I'm bidding between 10-20 cents for one keyword per adgroup with 3 dollars a day for the campaign. I'm not getting a lot of impressions yet the kw's are highly searched..

jsmith2482,

What are you tracking? The optin rate of a squeeze page or the sign up to an affiliate / CPA offer? Does the tracking system record your clicks properly? How much traffic are your receiving?

What conversion tracking system are you using? Adwords', Prosper, Tracking202 etc.? Did you give the pixel to your aff manager? Did you set up the subID tracking?

Originally Posted by jsmith2482

Here's another piece of frustration. I have conversion tracking set up yet I don't have one conversion in 3 weeks. It's set up properly (from what I can tell), I did one test and it is set up but no one's opt-ing in. I'm split testing headlines in my pop-over etc etc

[Thumoney]

Isn't it strange that there is still so much confusion about the content-network? It seems there is a big need for clear and proven information here. I don't have it right now. Are there really deep information about the content-network somewhere?

Originally Posted by jsmith2482

Everything I've heard (I believe from PPC classroom) says CTR doesn't matter on content. I'm running it to my own URL and my CTR is 31% yesterday.

Regarding CTR, it would be plain stupid from the perspective of Google if CTR would not matter, since CTR and Bidprice determines what Google earns and it is safe to say that Google optimizes that number.

Regarding Clicks it must be the same as with search, the one with the highest combination of CTR, bid and relevance will get the most Clicks. Relevance is influenced by keywords, adtext and landing page. I dont know the influence of the daily budget, it could be logical to take it into account.

I see only continued impressions on campaigns where I get a decent CTR on a good themed keyword list. It is especially hard to get continuous content-traffic in niches that are very competitive, which makes sense of course. Those campaigns are tested 1-3 days and if I don't get a pretty good CTR (for instance the 0,4%+ I get on a weight loss product content campaign which runs for month now with a good amount of impressions) it will run dry. The only logical conclusion is, that the optimized competition is just a better ROI for Google and they show them instead, because of a higher combination of CTR/Bid/Relevance!?

[OPLeads]

I have to agree with Thumoney, CTR is the most important factor dealing with the content network.

Keywords are important in terms of specifying where and who you want to show your ads. But often my keywords (on the content network) have nothing to do with the actually ad but with who I think is most interested in the offer. For instance trying to run a teeth whitening campaign on teeth whitening keywords on the content network is nearby impossible (at least if you want to stay below $2/click) ... I also often only use placement targeting which is great.

And you don't have to worry about the landing page score too much in the content network. Iframing works great ...

PS: jsmith2482, I realy want to know how you get a 31% CRT on the content network over a longer period of time and how much you pay per keyword? You must have a secret ...

[jsmith2482]

Here's what I'm going to do. I grabbed the $1 trial to google cash deceteive. I'm going to look at winning ads and model them. Then I'm going to drive traffic to a site that I know converts (via clickbank) and see the CTR and keywords that get impressions and clicks.

I think that one of my issues was not knowing what a general good CTR was in the fitness niche. Also my search keywords were like "chest training". Not a bad kw but not as searched as fat loss ec etc. SO I think bidding on more traffic keywords will obviously help me get more impressions.