Yahoo Content Match

catch24 · 07-16-2009, 01:40 PM

Hi everyone,

I was advertising via Yahoo's Sponsored Match option and having some success. Then - despite the warnings against it - I decided to switch over to Content Match. I lowered all the bids to $0.05 (the minimum) and actually got a higher ROI with Content Match - who would have thought?

The only problem is that - whenever I create a new ad group - it displays for about 6 hours or so, accrues approx. 25-50 clicks, and then pauses automatically and never starts back up again.

Does anyone know why this would be? The Sponsored Match ads were always shown continuously with no interruption. Could having too many keywords in one ad group be a problem? I can't imagine why they all pause. Yahoo hasn't sent me any emails indicating anything is wrong, so I'm really at a loss for why they just pause randomly, never to start up again.

Any help would be greatly appreciated. Thanks!

Thumoney · 07-16-2009, 08:47 PM

I'm really no expert with YSM but could it be that your CTR is not high enough to outperform the competition?

07-16-2009, 01:40 PM	#1
catch24 Warrior Member Join Date: Jul 2009 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Yahoo Content Match - Actually works for me Hi everyone, I was advertising via Yahoo's Sponsored Match option and having some success. Then - despite the warnings against it - I decided to switch over to Content Match. I lowered all the bids to $0.05 (the minimum) and actually got a higher ROI with Content Match - who would have thought? The only problem is that - whenever I create a new ad group - it displays for about 6 hours or so, accrues approx. 25-50 clicks, and then pauses automatically and never starts back up again. Does anyone know why this would be? The Sponsored Match ads were always shown continuously with no interruption. Could having too many keywords in one ad group be a problem? I can't imagine why they all pause. Yahoo hasn't sent me any emails indicating anything is wrong, so I'm really at a loss for why they just pause randomly, never to start up again. Any help would be greatly appreciated. Thanks!

07-16-2009, 08:47 PM	#2
Thumoney Active Warrior Join Date: Jul 2009 Location: Germany Posts: 67 Thanks: 3 Thanked 4 Times in 4 Posts Social Networking Contact Info	Re: Yahoo Content Match - Actually works for me I'm really no expert with YSM but could it be that your CTR is not high enough to outperform the competition?
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