Question for Warrior experts on PPC, quality score and "mini sites"

Chris Thompson · 07-18-2009, 01:12 PM

Hi gang,

I've setup a new website using WordPress, and this site is strictly for the purposes of promoting a single affiliate program that I'm involved with. It has a good payout and a good conversion rate, so I'm looking to drive traffic with PPC. I see most other affilates are NOT doing this so I think it's a shot at good money (and the product really is solid).

The advice I got was to do this:

1) Have about 15 articles written on major keyword topics related to those that will show up in my PPC campaign. This will make the site look legitimate to Google and help my quality score (and the articles are real content).

2) Create a landing page or several landing pages on the site, where you send PPC traffic to. Link to your articles on the landing pages so Google sees you are giving you readers a path out of that landing page. No need to make the links ultra-prominent, just make them exist and don't over-hide them.

So ... here's the question. I have access to a LOT of pre-written articles from the vendor. They are great articles. I see they have published the articles on their website AND on ezine articles in exactly the same format. it isn't hurting the ranking of their ezine articles submissions, so I can't see how it would hurt me.

To save time and money i'd like to just post the existing articles (with bio and permission statement) to my site.

Does anybody think this will pose a problem to my inevitable quality score for my PPC campaign? In other words, is it essential to have *original* content on the site where my PPC campaign points?

whoismarktaylor · 07-18-2009, 01:27 PM

Hi Chris

Have you already set up your campaign with your landing page? What does your QS come back as?

I have found that with a H1 tag on your congruent headline and making sure your landing page has been indexed by the search engines i have QS 10/10. where the keyword term is congruent from within adwords campaign- in text ad- on landing page.

Linking out to articles will of course help too...

Depending on amount of keywords in your campaign obviously it will be very time consuming or impractical to develop hundreds of landing pages. I have found that by building adgroups into 'themes' using keywords that are seen by google as similair really helps. Used the keyword tool to discover LSI keywords

typed the keywords into google search and see if the results bring back pages that are in your target area. If they do then great it probably means that the keyword is still within your theme. If it doesnt then that keyword will probobly belong somewhere else.

Mark

Chris Thompson · 07-20-2009, 07:36 AM

Mark - that is a very helpful reply. Thanks! I have not yet setup the campaign. It sits as a work in progress in excel format for now.

07-18-2009, 01:12 PM	#1
Chris Thompson HyperActive Warrior War Room Member Join Date: Oct 2008 Location: Canada Posts: 408 Thanks: 10 Thanked 65 Times in 43 Posts	Question for Warrior experts on PPC, quality score and "mini sites" Hi gang, I've setup a new website using WordPress, and this site is strictly for the purposes of promoting a single affiliate program that I'm involved with. It has a good payout and a good conversion rate, so I'm looking to drive traffic with PPC. I see most other affilates are NOT doing this so I think it's a shot at good money (and the product really is solid). The advice I got was to do this: 1) Have about 15 articles written on major keyword topics related to those that will show up in my PPC campaign. This will make the site look legitimate to Google and help my quality score (and the articles are real content). 2) Create a landing page or several landing pages on the site, where you send PPC traffic to. Link to your articles on the landing pages so Google sees you are giving you readers a path out of that landing page. No need to make the links ultra-prominent, just make them exist and don't over-hide them. So ... here's the question. I have access to a LOT of pre-written articles from the vendor. They are great articles. I see they have published the articles on their website AND on ezine articles in exactly the same format. it isn't hurting the ranking of their ezine articles submissions, so I can't see how it would hurt me. To save time and money i'd like to just post the existing articles (with bio and permission statement) to my site. Does anybody think this will pose a problem to my inevitable quality score for my PPC campaign? In other words, is it essential to have original content on the site where my PPC campaign points?
	My WSO: Use HYPNOSIS to DRIVE YOUR RESULTS--> Click Here Affiliates Earn 75% promoting my audio course for dealing with the Terrible Twos and beyond The best Self Hypnosis CDs on the planet

07-18-2009, 01:27 PM	#2
whoismarktaylor Warrior Member Join Date: Jun 2009 Posts: 22 Blog Entries: 4 Thanks: 0 Thanked 3 Times in 3 Posts	Re: Question for Warrior experts on PPC, quality score and "mini sites" Hi Chris Have you already set up your campaign with your landing page? What does your QS come back as? I have found that with a H1 tag on your congruent headline and making sure your landing page has been indexed by the search engines i have QS 10/10. where the keyword term is congruent from within adwords campaign- in text ad- on landing page. Linking out to articles will of course help too... Depending on amount of keywords in your campaign obviously it will be very time consuming or impractical to develop hundreds of landing pages. I have found that by building adgroups into 'themes' using keywords that are seen by google as similair really helps. Used the keyword tool to discover LSI keywords typed the keywords into google search and see if the results bring back pages that are in your target area. If they do then great it probably means that the keyword is still within your theme. If it doesnt then that keyword will probobly belong somewhere else. Mark
	Coaching, Training & Tools. 3 Things will always be in style Want YourFree Marketing Course ?

07-20-2009, 07:36 AM	#3
Chris Thompson HyperActive Warrior War Room Member Join Date: Oct 2008 Location: Canada Posts: 408 Thanks: 10 Thanked 65 Times in 43 Posts	Re: Question for Warrior experts on PPC, quality score and "mini sites" Mark - that is a very helpful reply. Thanks! I have not yet setup the campaign. It sits as a work in progress in excel format for now.
	My WSO: Use HYPNOSIS to DRIVE YOUR RESULTS--> Click Here Affiliates Earn 75% promoting my audio course for dealing with the Terrible Twos and beyond The best Self Hypnosis CDs on the planet