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Old 07-21-2009, 12:43 PM   #1
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Default The Relevancy of Backlinks ... It Matters!

So ... I started doing what many here do - build my backlinks. But, it wasn't until I got a link on the "Pianoworld" website that I moved from being #20 for the search term "piano lessons" to #6!

That's right. I took an ad out and it's on all the pages at Pianoworld. After a month and a half, Google took notice.

The lesson here is Google wants "relevant" backlinks and their algorhythm accounts for this.

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Old 07-21-2009, 12:49 PM   #2
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Default Re: The Relevancy of Backlinks ... It Matters!

Thank you for sharing this example.

Google reward quality and relevance ... no need to try and outsmart them. Just work with their quality thresholds in mind.

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Old 07-21-2009, 01:09 PM   #3
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Default Re: The Relevancy of Backlinks ... It Matters!

OH NOES, you're using PAID LINKS! Google is going to send your site from #20 all the way down to #6 now! Don't use any more paid links, otherwise you may get beaten down by Google all the way to #1.

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Old 07-21-2009, 01:12 PM   #4
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Default Re: The Relevancy of Backlinks ... It Matters!

Quote:
Originally Posted by Steven Carl Kelly View Post
OH NOES, you're using PAID LINKS! Google is going to send your site from #20 all the way down to #6 now! Don't use any more paid links, otherwise you may get beaten down by Google all the way to #1.
You made me chuckle!

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Old 07-21-2009, 03:51 PM   #5
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Default Re: The Relevancy of Backlinks ... It Matters!

Thats truly the ONLY SEO work you did on your site in a full month and a half?

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Originally Posted by quiescen View Post
So ... I started doing what many here do - build my backlinks. But, it wasn't until I got a link on the "Pianoworld" website that I moved from being #20 for the search term "piano lessons" to #6!

That's right. I took an ad out and it's on all the pages at Pianoworld. After a month and a half, Google took notice.

The lesson here is Google wants "relevant" backlinks and their algorhythm accounts for this.

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Old 07-21-2009, 06:32 PM   #6
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Default Re: The Relevancy of Backlinks ... It Matters!

You don't say how many back links you did before you put up that ad. I would be suspicious that this one ad was responsible for all of your move. I don't know how long it took Google to notice your other back links, it may have been the 45 days that it took for you to move up the search results. Frankly, I am highly suspicious that all of your results are due to that one paid ad, and none of it is due to your other back linking exercise.

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Old 07-21-2009, 07:39 PM   #7
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Default Re: The Relevancy of Backlinks ... It Matters!

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Originally Posted by 4morereferrals View Post
Thats truly the ONLY SEO work you did on your site in a full month and a half?
Some people do amaze me!

However i should speak for myself as i automate most of it or outsource it now! Much easier lol

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Old 07-21-2009, 08:04 PM   #8
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Default Re: The Relevancy of Backlinks ... It Matters!

Yes that is good example, google always give priority for related backlinks.

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Old 07-22-2009, 01:46 AM   #9
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Default Re: The Relevancy of Backlinks ... It Matters!

Quote:
Originally Posted by Steven Carl Kelly View Post
OH NOES, you're using PAID LINKS! Google is going to send your site from #20 all the way down to #6 now! Don't use any more paid links, otherwise you may get beaten down by Google all the way to #1.
i re-read his post. But he didn't mentioned PAID LINKS

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Old 07-22-2009, 03:00 AM   #10
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Default Re: The Relevancy of Backlinks ... It Matters!

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i re-read his post. But he didn't mentioned PAID LINKS
He said he took out an ad. Last time I looked you paid for advertising and on websites they normally take the form of a hyperlink so paid link.

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Old 07-23-2009, 12:40 PM   #11
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Default Re: The Relevancy of Backlinks ... It Matters!

Okay a quick question, if the relevancy is really so important, why spammers fill all the blogs and forums with out an iota of relevancy!
i am really pissed the way and the range of massages i get in my own blog, i have internet marketing related blog and site, and i get all health growth hormones, forex, etc types of posts
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Old 07-23-2009, 12:54 PM   #12
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Default Re: The Relevancy of Backlinks ... It Matters!

Yes relevancy does matter. But getting heaps of great links from random sites unrelated to your links also help!

So any link is a good link in short. =]
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Old 07-23-2009, 02:14 PM   #13
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Default Re: The Relevancy of Backlinks ... It Matters!

Absolutely true! You can have 2k irrelevant backlinks and have no results, one PR4+ relevant backlink and have great results!


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Old 07-23-2009, 02:21 PM   #14
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Default Re: The Relevancy of Backlinks ... It Matters!

How do you define a relevant backlink? The anchor text of the link itself or the site it's on being relevant?

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Absolutely true! You can have 2k irrelevant backlinks and have no results, one PR4+ relevant backlink and have great results!

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Old 07-23-2009, 02:27 PM   #15
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Default Re: The Relevancy of Backlinks ... It Matters!

Interesting thread in general here.

Funny thing ... .edu and .gov links seem to be some of the most cherished by most anybody. If relevancy is sooooo .... errrr ... relevant, than why .edus/.gov's - how many marketers have products/keywords relevant to those?

Also, this question comes from the context that the original poster was CLEARLY talking about a link from a "realtive site" - not just relative anchor text of his link.

I constantly see comments like ... 1 relative link on a high pr page is worth 100, no make that [ insert your grossly over exxagerated # here ] backlinks on non-relevant sites of low PR.

My personal results and to a great degree - Angela Edwards, and Pauls results .. and a growing number of other marketers results - sure seem to fly in the face of these ironclad rules out there.


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Yes relevancy does matter. But getting heaps of great links from random sites unrelated to your links also help!

So any link is a good link in short. =]

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Old 07-23-2009, 04:14 PM   #16
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Default Re: The Relevancy of Backlinks ... It Matters!

Hi 4morereferrals,

Many folks seem to think of relevance as an absolute, it's either relevant or not. While Google clearly uses a relevancy score and sees pages having different degrees of relevancy.

There is abundant evidence that Google uses some sort of relevance scoring for for all the terms found relevant to a page in it's index. It's also clear that their SERP lists pages sorted by relevance to your query. So it quite obvious that these factors are available for use in their current algorithm.

It doesn't matter where you place your backlink if there is nothing relevant on the linking page you receive no SEO benefit. It's only by adding relevance to a page for your keyword that you receive any benefit at all. If you don't believe me then try building backlinks from websites that are irrelevant to your keywords using irrelevant terms and let me know how that works out for you.

By using your target keyword in the anchor text of your backlinks you are inserting that term onto the page that links to you. This allow you to make irrelevant pages have a small degree of relevance since it now has the exact term you are targeting present on that page. If it wasn't for the anchor text that otherwise irrelevant page would have no relevance, hence no benefit.

Back to my original assertion: Google uses a relevancy score, so if a little bit of relevance helps, what do you think a lot of relevance does?

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Old 07-23-2009, 06:19 PM   #17
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Default Re: The Relevancy of Backlinks ... It Matters!

dburk ...

Good explanation - thanks for that... and keeping it polite.

Quote:
If you don't believe me then try building backlinks from websites that are irrelevant to your keywords using irrelevant terms and let me know how that works out for you.
Totally agree ... that scenerio wouldnt work out well at all.

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Old 07-23-2009, 09:52 PM   #18
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Default Re: The Relevancy of Backlinks ... It Matters!

relevant is good, but as many as possible is good too

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Old 07-24-2009, 04:12 AM   #19
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Default Re: The Relevancy of Backlinks ... It Matters!

There are two things about back-linking:

Relevance and Authority

IMO, relevance weighs more as compared to Authority but it may be the other way around for others.

The reason for me to claim this is the behaviour of the Search Engines especially G.

The real point behind G success against other Search Engines is the 'accuracy' of the results fetched for a particular word. So, I deduce that G will be more inclined towards the 'relevancy' of a link more than a 'non-relevant authority' site.

Just my .2 pence

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Old 07-24-2009, 06:10 AM   #20
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Default Re: The Relevancy of Backlinks ... It Matters!

Quote:
Originally Posted by Tom Brite View Post
Some people do amaze me!

However i should speak for myself as i automate most of it or outsource it now! Much easier lol

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Hey tom,

you work in france too ? first one i find on WF. I'm trying to outsource too but i'm really worried to give the netlinking tasks on my important sites to people who could do things that will piss off GG.
ANy advice on how to find cheap yet capable/smart/experienced people ?

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Old 07-24-2009, 06:37 AM   #21
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Default Re: The Relevancy of Backlinks ... It Matters!

Quote:
Originally Posted by dburk View Post
Hi 4morereferrals,

Many folks seem to think of relevance as an absolute, it's either relevant or not. While Google clearly uses a relevancy score and sees pages having different degrees of relevancy.
:
:
It doesn't matter where you place your backlink if there is nothing relevant on the linking page you receive no SEO benefit. It's only by adding relevance to a page for your keyword that you receive any benefit at all. If you don't believe me then try building backlinks from websites that are irrelevant to your keywords using irrelevant terms and let me know how that works out for you.
Thank you very much for that post. I learned a couple of thinks about backlinks from it that I will be implementing right away...

Take care...

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Old 07-24-2009, 07:33 AM   #22
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Default Re: The Relevancy of Backlinks ... It Matters!

I agree with you. Relevancy is the most important factor in backlinks building. You must choose good relevancy sites instead of buying backlinks everywhere.

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Old 07-24-2009, 09:09 AM   #23
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Default Re: The Relevancy of Backlinks ... It Matters!

Relevancy helps, but its not the whole story.

This is what Eric Ward reckons:

10% of the process is about marketing.
40% is about persistence.
20% is about relevance.
20% Is public relations
10% Common sense

And guess who is virtually the only person that Matt Cutt's from Google has said has the most correct approach to linkbuilding? Yep you guessed it.

So from the horses mouth then, relevancy is around 20% of the total factors Google takes into account.

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