Does PPC add to link popularity

[petevamp]

A few weeks ago I was running a teaser ad campaign that did relatively well while it was running for the 3 days I had it up and running. While the ad campaign was running I started my blog commenting forum posting and other link building techniques. Every couple of days I would check my link popularity. Right after I stopped my ppc campaign I check my link popularity. Which showed I had built up over 1500 quality back links. Now when I checked again since the ppc campaign is no longer running it says I only have around 2-300 quality backlinks from blogs forums and other link building places with in my niche. So to help with the seo work I have done on the site. Since the backlinks dropped off from my ppc campaign I have noticed my site sliding down the ranks for its keywords. So I must ask now does ppc actually help build good pr from google and other search engines since my ads are only going on sites relevant to my site.

[Lucid]

Highly unlikely in my opinion. But I'm sure others will say I'm wrong.

[chadmunsey]

I have read articles that sometimes a bot will follow links from ppc ads influencing backlinks etc. Whether it's intentional or not seems to be the question, it could very well be by accident. I think it's pretty obvious that no matter how good they think their algorithms are that they still make mistakes quite often.

[arnoldschwartz]

Yh agree with the above poster ppc ads to link popularity through increasing the backlinks available to your website.

[petevamp]

thanks every one who answered the the real question now is how and why are these links ocuring. I know when I clicked on a few of the pages it showed my link as being placed. The page was a parked domain with nothing on it but adsense ads. Yet a few of the others where random sites with in my niche with adsense for content. I will have to look more into this. It very well may be a way to exploit the system and make any site rank higher just because of the ppc campaigns. On another not to. I have only noticed this with google adwords and not yahoo adbrite or any of the others yet. Since most of my campaigns start with only google. Then if profitable I will expand out to others liike msh yahoo adbrite and the huge list of ppc services

[Lucid]

I didn't want to mention it before, but I've experienced what ChadMunsey said. Don't know if it treated my ad as a backlink but SERPs showed virtually every site where my ad appeared at the time Google spidered that site. As Chad said, I'm sure it was just an error and that it's been fixed since. This happened a few years ago.

[petevamp]

Originally Posted by Lucid

I didn't want to mention it before, but I've experienced what ChadMunsey said. Don't know if it treated my ad as a backlink but SERPs showed virtually every site where my ad appeared at the time Google spidered that site. As Chad said, I'm sure it was just an error and that it's been fixed since. This happened a few years ago.

Might have happend more back then but I started a brand new site. When I started my ad campaign the day after finishing. I started building back links. How ever I know I had personally only commented on about 10 blogs and made about 5 forum post. So that should have only been 15 total back links from the first day. Not a single one of these back links showed up when I check my link pop. How ever it showed I had over 1300 current backlinks. As I stated not a single one of those back links was a back link to the blogs or forums I posted a reply comment or started a trend at. So I think there is something to this we are not told by google or anyone else. Also now that I have stopped my ppc campaign I currently only have around 100 total back links. Also since I stopped my ppc campaign I have been sliding down the ranks for highly searched keywords. This took a few days for it to now be on page 4 or 5 still not bad but does not get me any traffic being that far back. So I am going to see if there is really something to this. I will be running this one more day with out my ppc. Then tom I will be starting my PPC campaign again. Just to see if this brings me back up to the front page. If this does this means I will be able to target all the extremely low priced keywords in my niche. Using only content match setting my bid price down to say 25cents. Then any site using that key word at all or anything close to it should build me a backlink thus in turn increasing my ranking so that I can target the High priced keywords with organic searches instead of a ppc campaign. Does anyone else careto test this out with me. We may be able to make a heafty profit from a book or another traffic resource website.

[$Layla$]

I wonder myself how it would help? Obviously if you are seeing the results right there in front of you then the PPC did somehow manage to help unless you had something else going on at the same time as the PPC?

[dburk]

Could it be scraper sites that copy other sites where your ads are displayed? I have seen many sites that list the AdSense ads as part of their (scraped) content.

[petevamp]

Originally Posted by $

I wonder myself how it would help? Obviously if you are seeing the results right there in front of you then the PPC did somehow manage to help unless you had something else going on at the same time as the PPC?

no as I said this was a completely new site that was not even indexed yet which was the reason behind the ppc. Shortly after it was indexed 3 days after being complete. I ran a check for link pop which showed I had over 1k backlinks to my site. 2 days later the organic search traffic began. I was kitting some of the highest saterated key words. These key words had over 200k exact match competitors. Yet I was listing as either the #1 spot or some where on the front page. For the same keyword 3 days prior it is now on the 4th or 5th page. With only 60 total backlinks at the presesnt. I do still show one ppc back link even though the ppc campaign has not been active now for around 8 days.

[ChrisBa]

nope! ppc is just ppc

[petevamp]

Originally Posted by ChrisBa

nope! ppc is just ppc

well we are about to find out there 100% chris. I know ppc is supose to be just that ppc but can you explain the excessive back link change in only a few days. The site and blog at present only have 70 total backlinks. I will not be blog commenting, forum replying, or any other ways I was ceating backlinks before. I will simply start back up my adsense ad campaign. If in a few days I have over 500 backlinks I know this is a way to build back links just to rank higher for organic searches.

Which as I stated as well. If this is the case I will target every .05 cpc keyword for my niche. Then switch my main keywords on the site and blog to the ecessivly higher cpc keywords which have alot more competion. We will see in a few days guys I am testing. If someone else would like to test this please feel free to report here on this. It takes 2 or more people to prove a strategy.

[timpears]

Maybe I am just naive, but it just makes sense to me that if you are running ads that have links to your site in them, which obviously they do, you would have back links. Why would ads be counted any different than any other link? I don't know if the Google ads are preceded with a no follow tag or not, but I have never believed that tag makes the following links count for zero. And I know I am not the only one that believes that.

[Lucid]

> Why would ads be counted any different than any other link?

Timpears, for the simple reason that PPC ads are NOT backlinks. Unless there is a problem with their algorithm, they should not be counted. Ads can be served or not at any moment on a site. Doesn't make sense to count them as backlinks, which would only be those ads showing at the moment the search engine spidered that site.

[vinspore]

that it crazy, I never even imagined that PPC would have such an effect. Going to need to do some research of my own into this. Thanks!

[timpears]

I just don't buy it, if the spider counts it, then it gets counted. How many people in this thread have stated that their links were much higher while they were running PPC campaigns? You can believe what you want, but I think that pretty much confirms it for me.

[AlbertF]

It isn't HTML. There is no correlation for AdWords listings to get any share of the promotion. Adwords and Google's free search engine are two different zones.

[$Layla$]

Originally Posted by petevamp

no as I said this was a completely new site that was not even indexed yet which was the reason behind the ppc. Shortly after it was indexed 3 days after being complete. I ran a check for link pop which showed I had over 1k backlinks to my site. 2 days later the organic search traffic began. I was kitting some of the highest saterated key words. These key words had over 200k exact match competitors. Yet I was listing as either the #1 spot or some where on the front page. For the same keyword 3 days prior it is now on the 4th or 5th page. With only 60 total backlinks at the presesnt. I do still show one ppc back link even though the ppc campaign has not been active now for around 8 days.

Do let us know what you find out. I'm very much interested to know the results of your testing. This makes me even more interested in giving PPC a whirl.

[Netbug]

Hey Petevamp,

Far as know no, I believe they are separate seo and ppc. I have never heard of that. But I could be wrong? I need to look into this and ask some of my top marketing friends on this one. You got my curiosity up now:-)

[petevamp]

Originally Posted by AlbertF

It isn't HTML. There is no correlation for AdWords listings to get any share of the promotion. Adwords and Google's free search engine are two different zones.

Most sites do not use straight html anymore. They are php format for the most part now a days. Which I know that most sites like a few of mine place google ads in there own php file. Which would make it search able by google. If these google ads are not in a script form they will e tracked.

[Lucid]

> Most sites do not use straight html anymore.

Isn't this code to place ads on your site HTML? Not that this matters. I'm sure Google can recognize their own Adsense code, whether HTML or PHP, and not bother with indexing whatever text it finds in there. I'm sure they can recognize those of Yahoo, MSN and most of the other PPC search engines too.

I highly doubt text and links found in PPC ads give any added value to organic rankings. It doesn't make sense to do so. Any perceived positive result is purely coincidental.

[dburk]

Originally Posted by petevamp

Most sites do not use straight html anymore. They are php format for the most part now a days. Which I know that most sites like a few of mine place google ads in there own php file. Which would make it search able by google. If these google ads are not in a script form they will e tracked.

Hi petevamp,

PHP and other scripting languages run at the server and create pages dynamically in HTML or XHTML. Virtually all web pages are straight HTML when sent to the browser. The browser does not see the PHP scripting or any other Server-side scripts.

Javascript is the primary exception which is client-side scripting and how most ads are served. AdSense ads are initiated by a client-side Javascript and generally not by Search Engine spiders, therefore the ads are never displayed when the googlebot crawls your website.

Some bots have the capability of initiating and interpreting client-side Javascript and this could be the cause of your ads being registered as backlinks at other SE. If a bot is initiating these ads it is a flaw or a malicious bot. In either case you will see publishers banning those bots or at least disabling ads for them.

[nailzer09875]

I have also noticed that whenever I use ad campaign the link popularity is high and shows huge backlinks. I think this is something illegal clicking system embed there which really discouraged by Google always to their clients.

[petevamp]

Ok here is my finding so far. As I stated earlier before I started my ppc campaign again. I only had 70 backlinks I checked this through out multiple sources all held true to the 70 backlinks. I started the ppc campaing and depending on the backlink checking tool I use. One shows 1000k backlinks while if I use seocentro to check these backlinks. It contiues to show only 70 backlinks.

So I am not sure how this is showing backlinks but My organic has been increasing dayly as well. I am getting search results from keywords Related to my page that I was not even trying to target. How ever these keywords are in my ad campaign for google. And as some may be saying bs I made sure it was not from a ppc and from an organic search. It does show me both with analytics.

[dburk]

Hi petevamp,

Have you considered testing the Content Network, Search Network and Google only in seperate tests? This would tell you which of these are influencing your backlink count.

[petevamp]

Originally Posted by dburk

Hi petevamp,

Have you considered testing the Content Network, Search Network and Google only in seperate tests? This would tell you which of these are influencing your backlink count.

it has to be the content since this is all I really run most of the time. However I have been running them all through out this slight test. The links that are showing up are from mostly all parked domains. So I think this is why the popularity is going up with it. Which I am not to sure of the coding on parked domains with adsense ads embeded but I am going to have to view source on the next one I find.

[petevamp]

actually somehow I remembered one I use to have to check to see if it was back up after the domain was stolen. Any how it shows no indication as to why the links would be showing up on a parked domain. I viewed the source for that page and all script minus one line which was the header

[Hafsoh]

PPC ads go through a url redirector which is blocked out by robots.txt, so it's impossible for AdWords to affect Google's organic search in any direct way.

[freeair]

Originally Posted by petevamp

Now when I checked again since the ppc campaign is no longer running it says I only have around 2-300 quality backlinks from blogs forums and other link building places with in my niche. So to help with the seo work I have done on the site. Since the backlinks dropped off from my ppc campaign I have noticed my site sliding down the ranks for its keywords. So I must ask now does ppc actually help build good pr from google and other search engines since my ads are only going on sites relevant to my site.

Like what the other said PPC is just a PPC and there's no connection in building PR..

[dburk]

Originally Posted by Hafsoh

PPC ads go through a url redirector which is blocked out by robots.txt, so it's impossible for AdWords to affect Google's organic search in any direct way.

Yes, that is true no direct impact, but certainly there is an indirect impact on organic search just as there is with any type of effective advertising. Marketing is a very dynamic process you need to consider the various ways that synergy is created.

[stevendennis]

i don't have ever experienced ppc ad influence my backlinks

[Lucid]

So far, if I counted right, the nays are ahead 8-6. Seems to me however that the yes camp's evidence is mainly anecdotal.