Experiences with Google Adwords CPA bidding

Thumoney · 07-28-2009, 11:06 AM

If you have more than 30 conversion in your campaign you are eligible to bid on CPA and not CPC basis. That means you can say I want to pay $X on a conversion, please Google try to meet that goal or better stay below that. Read more here: What is the Conversion Optimizer and how does it work? - AdWords Help

The logic why it might be better is because Google is now able to alter the CPC on every single bid-auction and determine the best position using it's own artificial intelligence. For instance it uses geographic information and could not show ads to people in New York since the history shows that those convert poorly - as an example. Same goes with time of the day or ad-positioning etc.

I think it can be an incredible powerful bidding method, because CPA is what we are all after and that is directly related to ROI. I just converted 3 of my running campaigns over to CPA and am looking at the effectiveness of that method.

My experience so far is different: one campaign has really improved and nearly doubled ROI. Another, larger campaigns struggles alot and I see a slight decrease in ROI. This campaign is only running for 3 days on CPA bidding now. The third campaign hasn't shown any significant changes so far.

So I'm curious on your experiences with Adwords Conversion Optimizer / CPA bidding.

Thumoney · 07-28-2009, 01:34 PM

Has anybody used CPA bidding on Google Adwords?

Fabian Tan · 08-19-2009, 02:10 AM

I'm currently looking into this feature as it's a major feature that's not often talked about.

The plus of course is that you don't have to manage the bids manually, but that in itself can be dangerous.

I think it's probably worth a test for a week or two.

Fabian

naonline · 08-19-2009, 02:19 AM

With anything in PPC you'd need to split test but i'd be nervous about allowing Google such control over my campaigns.

Magicooll · 10-08-2009, 11:21 AM

Hi there,
I am very interested in reading more about fallow warriors experience with Google conversion bidding method, Theoretically it seems to be a very positive system that should increase ROI for the better to any ppc campaign, However my experience I have been trying it for a good time now but getting not any good results in fact not good at all !!!

07-28-2009, 11:06 AM	#1
Thumoney Active Warrior Join Date: Jul 2009 Location: Germany Posts: 67 Thanks: 3 Thanked 4 Times in 4 Posts Social Networking Contact Info	Experiences with Google Adwords CPA bidding If you have more than 30 conversion in your campaign you are eligible to bid on CPA and not CPC basis. That means you can say I want to pay $X on a conversion, please Google try to meet that goal or better stay below that. Read more here: What is the Conversion Optimizer and how does it work? - AdWords Help The logic why it might be better is because Google is now able to alter the CPC on every single bid-auction and determine the best position using it's own artificial intelligence. For instance it uses geographic information and could not show ads to people in New York since the history shows that those convert poorly - as an example. Same goes with time of the day or ad-positioning etc. I think it can be an incredible powerful bidding method, because CPA is what we are all after and that is directly related to ROI. I just converted 3 of my running campaigns over to CPA and am looking at the effectiveness of that method. My experience so far is different: one campaign has really improved and nearly doubled ROI. Another, larger campaigns struggles alot and I see a slight decrease in ROI. This campaign is only running for 3 days on CPA bidding now. The third campaign hasn't shown any significant changes so far. So I'm curious on your experiences with Adwords Conversion Optimizer / CPA bidding.
	Thumoney.com - Master Affiliate Marketing with PPC - incl. the Thumoney Insider Mailing List

07-28-2009, 01:34 PM	#2
Thumoney Active Warrior Join Date: Jul 2009 Location: Germany Posts: 67 Thanks: 3 Thanked 4 Times in 4 Posts Social Networking Contact Info	Re: Experiences with Google Adwords CPA bidding Has anybody used CPA bidding on Google Adwords?
	Thumoney.com - Master Affiliate Marketing with PPC - incl. the Thumoney Insider Mailing List

08-19-2009, 02:10 AM	#3
Fabian Tan FabianTan.com War Room Member Join Date: Nov 2006 Location: Singapore Posts: 3,478 Thanks: 217 Thanked 385 Times in 119 Posts Social Networking	Re: Experiences with Google Adwords CPA bidding I'm currently looking into this feature as it's a major feature that's not often talked about. The plus of course is that you don't have to manage the bids manually, but that in itself can be dangerous. I think it's probably worth a test for a week or two. Fabian
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08-19-2009, 02:19 AM	#4
naonline Nick Arthur War Room Member Join Date: Jun 2008 Location: The original Perth (Scotland) Posts: 436 Thanks: 80 Thanked 42 Times in 32 Posts	Re: Experiences with Google Adwords CPA bidding With anything in PPC you'd need to split test but i'd be nervous about allowing Google such control over my campaigns.
	SEO Perth

10-08-2009, 11:21 AM	#5
Magicooll HyperActive Warrior Join Date: Apr 2005 Location: , , USA. Posts: 122 Thanks: 5 Thanked 0 Times in 0 Posts Contact Info	Re: ExpHi there, I am very interested in reading more about fallow warriors experience with Google Hi there, I am very interested in reading more about fallow warriors experience with Google conversion bidding method, Theoretically it seems to be a very positive system that should increase ROI for the better to any ppc campaign, However my experience I have been trying it for a good time now but getting not any good results in fact not good at all !!!
	Warriors Rock