Do I get scared? or do I feel good about myself

[LMC]

Hey Everyone,

So, just doing some checking on my keywords, I did a run by on pretty much my domain name.

To my surprise, the biggest competitor is paying pay per click on my name.

So, would you get scared of the big bad boy, or kind of gloat because maybe they are scared of you?

Me... I'm going to gloat...

But obviously will need to do the same, so the question becomes, how can I one up them?

They are doing PPC ads, what can I step up with?

steven