Way of structuring keywords in a 10-15 page website

Solarwind · 07-29-2009, 01:27 PM

Hi all,

I have a question to you that may seem basic, but I'm utterly lost here. I think it's affecting my Google rankings so I'd be very grateful to anyone who can help me find the right solution to this.

My question is how to structure an entire site regarding keyword phrases, assuming the site has a main page and several secondary pages (i.e. 5-8).

Say you have 15 keywords, with the first and second much better than the others (the primary and secondary phrases).

So far when I've built sites, I've used the primary and secondary kw phrases in the homepage, and several of the others. However, in the secondary pages I've also used some of these phrases - with the difference being, sometimes the primary keyword isn't in the title but is rather in the ALT tag of an image.

Whenever I could, I tried to use more relevant keywords in each page. But at times the content is pretty similar (think a website which reviews all canon cameras - you can pretty much use every phrase in every page and it would make sense).

Someone told me that the correct approach would be to use the primary/secondary keywords only in the main page, and to use the minor keywords sparingly in the secondary pages - and NOT use the primary or secondary keywords at all.

Since I see some of my sites going down in rankings I figure I'm doing something wrong. Can John or anyone else help with this? I'd be very very grateful.

Many thanks,
Solarwind

Solarwind · 07-29-2009, 04:28 PM

No help?

I am desperate...

Seekness · 07-29-2009, 04:55 PM

Each page should have a certain keyword phrase target in mind. In creating each page, make sure that your page title, h1 header, link, and content includes the keyword or phrase you're targeting. If you're writing an article, make the density about 2-3% of the overall word count so that if you have 300 words written, your phrase appears 4-6 times. Don't overdo it. Alt tags shouldn't have much of an impact on SEO.

Solarwind · 07-29-2009, 04:57 PM

Thanks Dandee... but this is for a specific page. How does this change when you consider an entire site as a whole, not as a collection of individual pages? As far as I know, Google does that.

Seekness · 07-29-2009, 07:13 PM

It doesn't change. When building an SEO strategy, you should almost treat each page like its own site. You want each page to be as effective as possible for a particular keyword. Overlapping keywords will just dilute the power of each page individually.

pappyy3 · 07-29-2009, 09:34 PM

I could be way off track here, but my understanding is that Google ranks pages ... not sites

Solarwind · 07-29-2009, 09:46 PM

Thanks for all the responses! So I have another question: suppose one or two or three pages are really messed up in terms of SEO (say, the KW density is way abnormal). Will this drag down the entire site, or just those pages?

Seekness · 07-29-2009, 11:34 PM

Just those pages - unless they're so blatantly abnormal (spammy) that G flags your site.

07-29-2009, 01:27 PM	#1
Solarwind Warrior Member Join Date: Jul 2009 Posts: 13 Thanks: 3 Thanked 0 Times in 0 Posts	Way of structuring keywords in a 10-15 page website Hi all, I have a question to you that may seem basic, but I'm utterly lost here. I think it's affecting my Google rankings so I'd be very grateful to anyone who can help me find the right solution to this. My question is how to structure an entire site regarding keyword phrases, assuming the site has a main page and several secondary pages (i.e. 5-8). Say you have 15 keywords, with the first and second much better than the others (the primary and secondary phrases). So far when I've built sites, I've used the primary and secondary kw phrases in the homepage, and several of the others. However, in the secondary pages I've also used some of these phrases - with the difference being, sometimes the primary keyword isn't in the title but is rather in the ALT tag of an image. Whenever I could, I tried to use more relevant keywords in each page. But at times the content is pretty similar (think a website which reviews all canon cameras - you can pretty much use every phrase in every page and it would make sense). Someone told me that the correct approach would be to use the primary/secondary keywords only in the main page, and to use the minor keywords sparingly in the secondary pages - and NOT use the primary or secondary keywords at all. Since I see some of my sites going down in rankings I figure I'm doing something wrong. Can John or anyone else help with this? I'd be very very grateful. Many thanks, Solarwind

07-29-2009, 04:28 PM	#2
Solarwind Warrior Member Join Date: Jul 2009 Posts: 13 Thanks: 3 Thanked 0 Times in 0 Posts	Re: Way of structuring keywords in a 10-15 page website No help? I am desperate...

07-29-2009, 04:55 PM	#3
Seekness Rolling War Room Member Join Date: Jun 2009 Posts: 189 Thanks: 30 Thanked 16 Times in 13 Posts	Re: Way of structuring keywords in a 10-15 page website Each page should have a certain keyword phrase target in mind. In creating each page, make sure that your page title, h1 header, link, and content includes the keyword or phrase you're targeting. If you're writing an article, make the density about 2-3% of the overall word count so that if you have 300 words written, your phrase appears 4-6 times. Don't overdo it. Alt tags shouldn't have much of an impact on SEO.
	* Has Your Site Disappeared From Google Search Results But Is Still Indexed? * * 10 Reasons Why People Fail at Internet Marketing *

07-29-2009, 04:57 PM	#4
Solarwind Warrior Member Join Date: Jul 2009 Posts: 13 Thanks: 3 Thanked 0 Times in 0 Posts	Re: Way of structuring keywords in a 10-15 page website Thanks Dandee... but this is for a specific page. How does this change when you consider an entire site as a whole, not as a collection of individual pages? As far as I know, Google does that.

07-29-2009, 07:13 PM	#5
Seekness Rolling War Room Member Join Date: Jun 2009 Posts: 189 Thanks: 30 Thanked 16 Times in 13 Posts	Re: Way of structuring keywords in a 10-15 page website It doesn't change. When building an SEO strategy, you should almost treat each page like its own site. You want each page to be as effective as possible for a particular keyword. Overlapping keywords will just dilute the power of each page individually.
	* Has Your Site Disappeared From Google Search Results But Is Still Indexed? * * 10 Reasons Why People Fail at Internet Marketing *

07-29-2009, 09:34 PM	#6
pappyy3 HyperActive Warrior War Room Member Join Date: Oct 2006 Location: Australia. Posts: 183 Thanks: 19 Thanked 9 Times in 9 Posts Social Networking	Re: Way of structuring keywords in a 10-15 page website I could be way off track here, but my understanding is that Google ranks pages ... not sites
	Tonster

07-29-2009, 09:46 PM	#7
Solarwind Warrior Member Join Date: Jul 2009 Posts: 13 Thanks: 3 Thanked 0 Times in 0 Posts	Re: Way of structuring keywords in a 10-15 page website Thanks for all the responses! So I have another question: suppose one or two or three pages are really messed up in terms of SEO (say, the KW density is way abnormal). Will this drag down the entire site, or just those pages?

07-29-2009, 11:34 PM	#8
Seekness Rolling War Room Member Join Date: Jun 2009 Posts: 189 Thanks: 30 Thanked 16 Times in 13 Posts	Re: Way of structuring keywords in a 10-15 page website Just those pages - unless they're so blatantly abnormal (spammy) that G flags your site.
	* Has Your Site Disappeared From Google Search Results But Is Still Indexed? * * 10 Reasons Why People Fail at Internet Marketing *