Why do High Paying Keywords Pay me LITTLE?

vema123 · 07-30-2009, 07:38 AM

I have a website with high paying keyword theme (around $3-5 per click), however the clicks I've got so far are around $0.05-0.07 per click.

Can anyone tell me why?

kassaf · 07-30-2009, 08:14 AM

Quote:

Originally Posted by vema123

I have a website with high paying keyword theme (around $3-5 per click), however the clicks I've got so far are around $0.05-0.07 per click.

Can anyone tell me why?

The $3-$5 that you speak about are the cost per click for the advertiser for positions 1-3.

In addition the higher the CTR the higher you'll get paid, the more traffic you have the more money you'll generate, the sources of the traffic are important as well, how long the reader is on your site is important and the relevancy of the sources of your traffic to the clicked ads are important.

I hope that these reasons made it a bit clearer for you.

LookItsMeTerryG · 07-30-2009, 08:18 AM

What is the history of the site? If your traffic is from low quality sources or you've been consistently performing sub-par you may need to look into "smart pricing". Could be the culprit.

Steven Carl Kelly · 07-30-2009, 08:43 AM

Quote:

Originally Posted by vema123

I have a website with high paying keyword theme (around $3-5 per click), however the clicks I've got so far are around $0.05-0.07 per click.

Can anyone tell me why?

Because Google doesn't always show the highest priced ads on your site. I have a site that is dedicated to keywords that have bid prices of over $30.00 per click and sometimes the amount I receive for each CTR varies wildly. Remember that the advertiser can limit where his ads are shown as well.

There are a number of factors involved. In my experience, however, longevity in the Adsense program and consistency of sticking with the same keywords on your targeted sites means increased click-through prices to you in the long run.

Lucid · 07-30-2009, 09:19 AM

The keyword tool is meant for the search network. The value of a click given is an estimate to get in positions 1-3 on Google's search engine based on all advertisers for that keyword. Good advertisers can easily get much lower prices for those positions, sometimes by half. It doesn't translate well to the content network. As others have mentioned, your site may not get the highest priced ads for a variety of reasons. And then you only get a certain percentage of that click's value, you didn't expect Google to give you the full $3, did you? Are all ads shown on your site related to the keyword you optimized for?

vema123 · 07-30-2009, 07:02 PM

So our consistency of sticking with the same keywords on my targeted sites influences our click-through prices? Do you think that this could be the REAL REASON why since I stupidly made ONE off topic post 3 weeks ago I started to get very low CPC? Before that I used to get higher CPC (around $1 per click). However I've deleted that off topic post last week, but I still get very low CPC, so what do you think I should do to get my high CPC as I used to have?

Thank you so much for your valuable answer, and also to all contributors:-)

ChrisBa · 07-30-2009, 08:48 PM

Are the ads on your site actually related to high paying keywords? or are they related to others?

vema123 · 07-31-2009, 12:17 AM

Yes, my site is actually related to high paying keywords, and BEFORE I made that one stupid off topic post, I used to get $1 per click. Now I get only $0.05-0.06 per click. Can anyone please kindly tell me how I can get my high CPC back?

kassaf · 07-31-2009, 06:01 AM

Quote:

Originally Posted by vema123

Yes, my site is actually related to high paying keywords, and BEFORE I made that one stupid off topic post, I used to get $1 per click. Now I get only $0.05-0.06 per click. Can anyone please kindly tell me how I can get my high CPC back?

Concentrate on driving targeted traffic. Targeted traffic will increase your CTR so the smart pricing will actually "pay" you higher $ per click.

geniussunny · 08-02-2009, 05:38 AM

The $3-$5 that you speak about are the cost per click for the advertiser for positions 1-3.may be you think that is the price you will get.......

07-30-2009, 07:38 AM	#1
vema123 HyperActive Warrior Join Date: Dec 2008 Posts: 111 Thanks: 17 Thanked 3 Times in 3 Posts	Why do High Paying Keywords Pay me LITTLE? I have a website with high paying keyword theme (around $3-5 per click), however the clicks I've got so far are around $0.05-0.07 per click. Can anyone tell me why?

07-30-2009, 08:18 AM	#3
LookItsMeTerryG SEO Geek War Room Member Join Date: Jul 2009 Location: St Louis, Missouri Posts: 267 Thanks: 0 Thanked 112 Times in 45 Posts	Re: Why do High Paying Keywords Pay me LITTLE? What is the history of the site? If your traffic is from low quality sources or you've been consistently performing sub-par you may need to look into "smart pricing". Could be the culprit.

07-30-2009, 09:19 AM	#5
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,096 Thanks: 10 Thanked 121 Times in 115 Posts	Re: Why do High Paying Keywords Pay me LITTLE? The keyword tool is meant for the search network. The value of a click given is an estimate to get in positions 1-3 on Google's search engine based on all advertisers for that keyword. Good advertisers can easily get much lower prices for those positions, sometimes by half. It doesn't translate well to the content network. As others have mentioned, your site may not get the highest priced ads for a variety of reasons. And then you only get a certain percentage of that click's value, you didn't expect Google to give you the full $3, did you? Are all ads shown on your site related to the keyword you optimized for?
	Learn to do PPC the right way.

07-30-2009, 07:02 PM	#6
vema123 HyperActive Warrior Join Date: Dec 2008 Posts: 111 Thanks: 17 Thanked 3 Times in 3 Posts	Re: Why do High Paying Keywords Pay me LITTLE? So our consistency of sticking with the same keywords on my targeted sites influences our click-through prices? Do you think that this could be the REAL REASON why since I stupidly made ONE off topic post 3 weeks ago I started to get very low CPC? Before that I used to get higher CPC (around $1 per click). However I've deleted that off topic post last week, but I still get very low CPC, so what do you think I should do to get my high CPC as I used to have? Thank you so much for your valuable answer, and also to all contributors:-)

07-30-2009, 08:48 PM	#7
ChrisBa Senior Warrior Member Join Date: Jun 2008 Posts: 3,780 Thanks: 9 Thanked 468 Times in 370 Posts Social Networking	Re: Why do High Paying Keywords Pay me LITTLE? Are the ads on your site actually related to high paying keywords? or are they related to others?
	Learn How I'm Making $7097 a Month Online Thanks to AFF Playbook! See How IMGrind Helped Me DOUBLE My Earnings! Do You Need A PPC-Coach?

07-31-2009, 12:17 AM	#8
vema123 HyperActive Warrior Join Date: Dec 2008 Posts: 111 Thanks: 17 Thanked 3 Times in 3 Posts	Re: Why do High Paying Keywords Pay me LITTLE? Yes, my site is actually related to high paying keywords, and BEFORE I made that one stupid off topic post, I used to get $1 per click. Now I get only $0.05-0.06 per click. Can anyone please kindly tell me how I can get my high CPC back?

08-02-2009, 05:38 AM	#10
geniussunny Warrior Member Join Date: Jul 2009 Posts: 25 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Why do High Paying Keywords Pay me LITTLE? The $3-$5 that you speak about are the cost per click for the advertiser for positions 1-3.may be you think that is the price you will get.......