Why Aren't My Sqeeuze Pages Converting? HELP!

[jsmith2482]

Warriors,
I come to you in great need today and I'm hoping that you'll help me out. I've been running ppc on the search network with the help of some warrior and ppc classroom and I've sent a few hundred clicks to these squeeze pages but I don't have 1 conversion (I know this because I'm using conversion tracking).

I'm going to start using the word "free" in the headline but I really don't know what else to do to get some conversion(people opt-ing). Any advice or suggestions would be apperciates. Here's the pages that I'm testing.


http://www.buildmuscleandsixpackabs.com

http://www.buildmuscleandsixpackabs.com/buildmuscle

http://www.buildmuscleandsixpackabs.com/sixpackabs

Thanks

[Victor.L]

Make sure the pages load first before asking for someone's help. It says that nothing exist at that spot.

[jsmith2482]

Originally Posted by havoc21392

Make sure the pages load first before asking for someone's help. It says that nothing exist at that spot.

That's weird, I tried to hyperlink it but it adds the warriorforum address in front of it.

[jsmith2482]

Everything is fixed guys. Thanks in advance for the help.

[jsmith2482]

Originally Posted by WorldInternetForum

Chk out this short video on:
How Do I Improve My Squeeze Page?

trafficandconversion.com/how-do-i-improve-my-squeeze-page/

Thanks but can you guys give me any specific recommendations?

[Chris Ramsey]

Post in the copywriting forum and you'll get a LOT of really good advice. Sending traffic is only one piece of the puzzle. You'll also need some great copy.

[dburk]

Hi jsmith2482,

There is so much that can be improved.

The most obvious thing that need to be fixed is the two column layout. People read from left to right when reading English language, yet your headline is in the right column. Go to a single column so that you can present a more consistent eye path.

Put your headline first. The primary purpose of your headline is to get people to stop surfing and read your page. I recommend a shorter headline and since you are making a free offer you should push that in your headline.

Use a subheading to draw the visitor into reading the first paragraph. Engage your reader in a conversational style and present the problem you will help solve in that first paragraph.

Next, tell them how you're going to help them with your course or product. Make your product the focus of the conversation. Since it's free, you don't have to do a lot of selling, but be very clear about what it is they will receive and what emotional benefits they will enjoy.

Since you are asking them for information (an email address) tell them why you need that information and what they will receive in exchange. I'm sure you know well what that is, but you can't assume that your readers will make that connection, clarity is the key.

When it comes to giving away your personal email address there is an issue of trust that must be overcome. It' helps if you tell then a little about yourself and why you need that information and your word on exactly what you will do with the information.

People don't want to feel like they are being tricked into giving their email when it's totally unnecessary. If you are going to be sending them a newsletter, let them know, if you use their email to login them into a private section of your website let them know that. People will give you their email if there is a legitimate reason you need it to fulfill your offer.

What makes your offer credible? Build value in your offer, establish credibility by telling them specific information that allows them to gage the value of your offer.

Make a strong call to action. Tell them exactly what you want them to do and why they should do it now. Don't forget to include the emotional benefit, how they will feel when they take advantage of your offer.

Immediately following your call to action, below the opt in form, include a succinct testimonial that includes emotions. Also place any symbols that reinforce your credentials (awards, memberships, guarantees, etc), sometimes called credibility symbols.

Finally, I have to come back to the issue of clarity. It wasn't clear to me why you were asking for an email address and what happens if I give it to you. The only clue was the button text that read "Give me instant access!", it was unclear what I would be getting access to and why you need my email address, there was nothing in your sales copy that made this clear to me.

Hope that helps a little.