1ShoppingCart's Ad Tracker & Google Adwords Quality Score

[umberlandbay]

I'm thinking of using 1ShoppingCart's "Ad Tracker" feature to split test two landing pages and am wondering if this will affect the Quality Score when using it as the destination URL with Google Adwords.

Any experience with this?

Thanks!

[Ted Demopoulos]

I looked into this a while ago, and don't think you can do it directly.

From hazy memory, you install some 1ShoppingCart code on your Website to make it happen. You can call there kickass support for details.

WORKAROUND - simple. For each ad you write two identical copies each with different URLs. Simple and it works.

[umberlandbay]

Thanks for your reply.

Actually the OneShoppingCart Ad Tracker service doesn't need any code installed.

You basically tell them the 2 or 3 URLs you want to split test and they give you their own URL to use that will rotate between the two URLS. They also provide stats.

What I'm therefore wondering is since your destination URL will be from OneShoppingCart (and won't include your domain name in it) will your quality score be lowered?

Any thoughts?

[Dave Ward]

Originally Posted by umberlandbay

Thanks for your reply.

Actually the OneShoppingCart Ad Tracker service doesn't need any code installed.

You basically tell them the 2 or 3 URLs you want to split test and they give you their own URL to use that will rotate between the two URLS. They also provide stats.

What I'm therefore wondering is since your destination URL will be from OneShoppingCart (and won't include your domain name in it) will your quality score be lowered?

Any thoughts?

so are you putting the one shopping cart url in your ad group ad ? I.E you are not going via your own landing page first ?

Also do have control over what is on the one shopping cart page ?

The display url and destination url also have to be the same.

[Ted Demopoulos]

Oh, I know you don't need to install code to use it, BUT Google won't let you have a destination URL to another domain in your Ad, in this case 1shoppingcart, so that's what the code on your site is for.

It's not quality score, they just won't let you do it (OK, you might get away with it for a few hours)

[umberlandbay]

Originally Posted by Dave Ward

so are you putting the one shopping cart url in your ad group ad ? I.E you are not going via your own landing page first ?

Also do have control over what is on the one shopping cart page ?

The display url and destination url also have to be the same.

I don't believe we have control over what is the OneShoppingCart page.

What we're trying to do is drive traffic to one of two pages and randomize, which page is shown. The pages are PHP so it sounds like we need to use code on the page to randomly show either of the options.

Would normally have used Google Website Optimizer but it unfortunately won't work in our case.

Anyone have any good PHP scripts to help randomize the page that's shown?

[umberlandbay]

Originally Posted by Ted Demopoulos

Oh, I know you don't need to install code to use it, BUT Google won't let you have a destination URL to another domain in your Ad, in this case 1shoppingcart, so that's what the code on your site is for.

It's not quality score, they just won't let you do it (OK, you might get away with it for a few hours)

Thanks for the heads up!

[Dave Ward]

Originally Posted by umberlandbay

I don't believe we have control over what is the OneShoppingCart page.

What we're trying to do is drive traffic to one of two pages and randomize, which page is shown. The pages are PHP so it sounds like we need to use code on the page to randomly show either of the options.

Would normally have used Google Website Optimizer but it unfortunately won't work in our case.

Anyone have any good PHP scripts to help randomize the page that's shown?

If Optimizer is not an option in this case,you could create an ad group with the keyword in it, create 2 identical ads, but with 2 different destination urls/ landing pages within your own site. As long as you have your settings to show ads evenly , you should get fairly equal numbers of clicks to the pages you want to test. Either way you are better off finding a solution to do this within your own domain.

[umberlandbay]

Originally Posted by Dave Ward

If Optimizer is not an option in this case,you could create an ad group with the keyword in it, create 2 identical ads, but with 2 different destination urls/ landing pages within your own site. As long as you have your settings to show ads evenly , you should get fairly equal numbers of clicks to the pages you want to test. Either way you are better off finding a solution to do this within your own domain.

Thanks for the suggestion Dave - that's probably the route we'll be going.