Construction Website Landing Critique

dcgloballlc · 08-17-2009, 10:32 AM

Hello guys,

I need some warrior power. I would really appreciate a critique on a friends site in regards to lead conversion as a PPC landing page. He should be getting way higher conversion than he is. If someone could please throw some critique on things that would improve conversion for leads for his services on this page I will throw you some link love and forum bump. Thanks

HPIconstruction.com

YesIamSam · 08-17-2009, 05:31 PM

I'd throw in the following:

1. Different landing pages for different niches. The people looking for residential construction might not be the same people looking for general contracting or commercial construction.

2. A catchy headline that is optimized for the keywords that are used in the PPC-campaign.

3. Testimonials - Who says it's the best quality? Him?

4. Perhaps a free gift: "10 Questions To Ask A General Contractor Before You Decide" or something...you get the idea. There is a slide show, but give people something to download?

I am not at ALL in the construction business, so the above may not apply, but they are just ideas I would consider for pretty much any business.

dcgloballlc · 08-25-2009, 06:49 AM

Thank you for the quick browse. That is what I was thinking. I just havent got around to it. I was hoping for more along the lines of visual layout critiques

08-17-2009, 10:32 AM	#1
dcgloballlc Active Warrior War Room Member Join Date: Mar 2009 Posts: 32 Thanks: 1 Thanked 2 Times in 1 Post	Construction Website Landing Critique Hello guys, I need some warrior power. I would really appreciate a critique on a friends site in regards to lead conversion as a PPC landing page. He should be getting way higher conversion than he is. If someone could please throw some critique on things that would improve conversion for leads for his services on this page I will throw you some link love and forum bump. Thanks HPIconstruction.com

08-17-2009, 05:31 PM	#2
YesIamSam Warrior Member Join Date: Aug 2009 Location: Los Angeles Posts: 23 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Construction Website Landing Critique I'd throw in the following: 1. Different landing pages for different niches. The people looking for residential construction might not be the same people looking for general contracting or commercial construction. 2. A catchy headline that is optimized for the keywords that are used in the PPC-campaign. 3. Testimonials - Who says it's the best quality? Him? 4. Perhaps a free gift: "10 Questions To Ask A General Contractor Before You Decide" or something...you get the idea. There is a slide show, but give people something to download? I am not at ALL in the construction business, so the above may not apply, but they are just ideas I would consider for pretty much any business.

08-25-2009, 06:49 AM	#3
dcgloballlc Active Warrior War Room Member Join Date: Mar 2009 Posts: 32 Thanks: 1 Thanked 2 Times in 1 Post	Re: Construction Website Landing Critique Thank you for the quick browse. That is what I was thinking. I just havent got around to it. I was hoping for more along the lines of visual layout critiques