low PPC Budget bidding on keywords like 'weight loss'?

[forfun_cash]

I've a question with bidding keywords like 'weight loss' and 'make money online'. You see, i bought this $77 audio/ebook and was told NOT TO bid on key words like 'weight loss fast', 'make money online quick' as it has lower search volume. He said that the larger the search volume, the better.

I'm loss. I'm a newbie. Isn't longer keywords more targeted and thus higher conversion rate? Or am i wrong in the case of PPC? Would need advices please.

Regards,
ffc

[metafever]

The guy who wrote that eBook doesn't know his corn hole from his head . . .

The trick is to get 10,000 of those long tail keywords that have a low cost per click.

What you DON'T want to do is bid on "Weight Loss" as your only keyword and expect to make it.

EVERYTHING about PPC is based on the long tail.

[Dave Ward]

Originally Posted by forfun_cash

I've a question with bidding keywords like 'weight loss' and 'make money online'. You see, i bought this $77 audio/ebook and was told NOT TO bid on key words like 'weight loss fast', 'make money online quick' as it has lower search volume. He said that the larger the search volume, the better.

I'm loss. I'm a newbie. Isn't longer keywords more targeted and thus higher conversion rate? Or am i wrong in the case of PPC? Would need advices please.

Regards,
ffc

It's not about the search volume, it is about if the keyword term matches your desired action. The broader the term .. like " make money online " the harder the sell, not only that, but the competition is higher.

I keep repeating this in posts, it is about understanding the search continuum, the keyword conversation that the searcher is using.

If I type in make money online, am I really ready to buy ? but a search term like make money with cpa marketing, is more qualified.

It's like " Insurance " or " home contents insurance " the longer the phrase the less volume of traffic, but the more likely a conversion.

If you bid on general terms, you will burn you cash and have nothing to show at the end of it.

Of course if you have the budget for the high volume words, and a follow up system to convert to sales, then by all means go after them.

Dave

[Dave Ward]

Originally Posted by metafever

The guy who wrote that eBook doesn't know his corn hole from his head . . .

The trick is to get 10,000 of those long tail keywords that have a low cost per click.

What you DON'T want to do is bid on "Weight Loss" as your only keyword and expect to make it.

EVERYTHING about PPC is based on the long tail.

Sorry Metafever,

but EVERYTHING is not about the long tail in PPC, you can't generalise like that. PPC is about matching the understanding how the searcher uses the keywords to find what they want, with an ad and a landing page to end in a desired action, whatever that may be for the users business. Many companies do very well not using the long tail at all.

[Steven Carl Kelly]

Originally Posted by forfun_cash

I've a question with bidding keywords like 'weight loss' and 'make money online'. You see, i bought this $77 audio/ebook and was told NOT TO bid on key words like 'weight loss fast', 'make money online quick' as it has lower search volume. He said that the larger the search volume, the better.

Not particularly good advice, particularly for the smaller PPC marketer. In this game, it is all about the CONVERSIONS and not the volume.

I will give you a for instance:

I have a campaign that I have honed and honed and honed and finally I have narrowed it down to a set of very tight keywords on which I am now getting over 20% CTR, a much lower CPC, and a much HIGHER conversion rate on the landing page than I did bidding on keywords with 50 times more search volume in the same niche.

Would you rather:

A) Bid $1.00 per click on a term that gets 20,000 searches per month and manages a CTR of 1.8% (360 clicks) and converts at a rate of 1.7% (6 sales) for a total cost of $360, or

B) Bid $0.27 per click on a term that gets 2500 searches per month and manages a CTR of 13% (325 clicks) and converts at a rate of 4.3% (14 sales) for a total cost of $87.75?

[forfun_cash]

Originally Posted by Dave Ward

It's not about the search volume, it is about if the keyword term matches your desired action. The broader the term .. like " make money online " the harder the sell, not only that, but the competition is higher.

I keep repeating this in posts, it is about understanding the search continuum, the keyword conversation that the searcher is using.

If I type in make money online, am I really ready to buy ? but a search term like make money with cpa marketing, is more qualified.

It's like " Insurance " or " home contents insurance " the longer the phrase the less volume of traffic, but the more likely a conversion.

If you bid on general terms, you will burn you cash and have nothing to show at the end of it.

Of course if you have the budget for the high volume words, and a follow up system to convert to sales, then by all means go after them.

Dave

Thanks for the great advice. But what if i use PCC with CPA offers which has no follow up system to convert to sales? Do you suggest that i go for ultra high volume and cost keyword or more targeted key which cost less but has lesser volume?

Regards,
ffc

[Dave Ward]

Originally Posted by Steven Carl Kelly

Not particularly good advice, particularly for the smaller PPC marketer. In this game, it is all about the CONVERSIONS and not the volume.

I will give you a for instance:

I have a campaign that I have honed and honed and honed and finally I have narrowed it down to a set of very tight keywords on which I am now getting over 20% CTR, a much lower CPC, and a much HIGHER conversion rate on the landing page than I did bidding on keywords with 50 times more search volume in the same niche.

Would you rather:

A) Bid $1.00 per click on a term that gets 20,000 searches per month and manages a CTR of 1.8% (360 clicks) and converts at a rate of 1.7% (6 sales) for a total cost of $360, or

B) Bid $0.27 per click on a term that gets 2500 searches per month and manages a CTR of 13% (325 clicks) and converts at a rate of 4.3% (14 sales) for a total cost of $87.75?

Steven you nailed it , brilliant example.

Thanks for the great advice. But what if i use PCC with CPA offers which has no follow up system to convert to sales? Do you suggest that i go for ultra high volume and cost keyword or more targeted key which cost less but has lesser volume?

Regards,
ffc

Targeted every time, Steven gave you the perfect example in his post.

[Christophers]

It is a good learning.