Is It Really Advisable To Create Multiple Landing Page For Adword?

keivn2 · 08-18-2009, 11:34 AM

So, the question is about the landing pages and the keywords.

Should I really bother to create a multiple landing pages for specific keyword that I am bidding?

Because it seems that most of my keyword got 5 over 10 quality score that link to the my landing pages once I published those for my campaign.

Any suggestion or help?

Those keywords quest really drive me to mad..It is just I still unable to grasp the whole things about it. Either I stuck with irrelevant keyword or expensive keyword. Is it really able to successful rely on the free tools like Google Keyword Tools in the end?

textbox · 08-18-2009, 12:26 PM

Each AdGroup should have its own landing page. However, if your AdGroup is Cars then I would make a separate landing page for Audi, BMW, Mini, Saab, etc.

Lucid · 08-18-2009, 01:32 PM

There are usually many ways to say the same thing. Google knows about them most of the time, for example that "dog food" is related to "puppy food" and "canine food". I'm sure it would also know "food for german shepard" is related.

So, no, you don't have to create a landing page for each variation of a word. But if you want to, go ahead.

To increase your QS, create ads with higher CTR. You must also use relevant keywords, which seems to be what you are saying and is very common in my experience.

Paul Moore · 08-18-2009, 01:43 PM

You may consider seperate landing pages for keyword just for the specific purpose of split testing your sales copy.

keivn2 · 08-19-2009, 10:11 AM

Thanks for everyone comment...but It seems that I still unable to figure out the problem.

Let say that I am doing a dog training niche.

My landing pages is about the product reviews...and my keyword is the product name.

So here come with my second keyword, "teach tricks"...so that mean, I need to write a new landing pages that contains "teach tricks" since my original landing definitely don't have something related about teach tricks or etc..

am I right?

dburk · 08-19-2009, 06:47 PM

Hi keivn2,

Yes, It definitely helps if your keyword is included both in the ad text as well as the landing page content. I would go even farther and include the keyword in the page title and the headline for the page as well as anchor text leading to related content.

An excellent way to achieve this is to use dynamic keyword insertion where applicable.

08-18-2009, 11:34 AM	#1
keivn2 HyperActive Warrior Join Date: Apr 2009 Posts: 136 Thanks: 9 Thanked 3 Times in 3 Posts	Is It Really Advisable To Create Multiple Landing Page For Adword? So, the question is about the landing pages and the keywords. Should I really bother to create a multiple landing pages for specific keyword that I am bidding? Because it seems that most of my keyword got 5 over 10 quality score that link to the my landing pages once I published those for my campaign. Any suggestion or help? Those keywords quest really drive me to mad..It is just I still unable to grasp the whole things about it. Either I stuck with irrelevant keyword or expensive keyword. Is it really able to successful rely on the free tools like Google Keyword Tools in the end?

08-18-2009, 12:26 PM	#2
textbox Warrior Member Join Date: Jul 2009 Posts: 25 Thanks: 0 Thanked 1 Time in 1 Post	Re: Is It Really Advisable To Create Multiple Landing Page For Adword? Each AdGroup should have its own landing page. However, if your AdGroup is Cars then I would make a separate landing page for Audi, BMW, Mini, Saab, etc.
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08-18-2009, 01:32 PM	#3
Lucid HyperActive Warrior Join Date: May 2009 Posts: 415 Thanks: 8 Thanked 37 Times in 34 Posts	Re: Is It Really Advisable To Create Multiple Landing Page For Adword? There are usually many ways to say the same thing. Google knows about them most of the time, for example that "dog food" is related to "puppy food" and "canine food". I'm sure it would also know "food for german shepard" is related. So, no, you don't have to create a landing page for each variation of a word. But if you want to, go ahead. To increase your QS, create ads with higher CTR. You must also use relevant keywords, which seems to be what you are saying and is very common in my experience.
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08-18-2009, 01:43 PM	#4
Paul Moore Active Warrior Join Date: Feb 2009 Location: Nashville, TN Posts: 29 Thanks: 0 Thanked 3 Times in 3 Posts Social Networking	Re: Is It Really Advisable To Create Multiple Landing Page For Adword? You may consider seperate landing pages for keyword just for the specific purpose of split testing your sales copy.
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08-19-2009, 10:11 AM	#5
keivn2 HyperActive Warrior Join Date: Apr 2009 Posts: 136 Thanks: 9 Thanked 3 Times in 3 Posts	Re: Is It Really Advisable To Create Multiple Landing Page For Adword? Thanks for everyone comment...but It seems that I still unable to figure out the problem. Let say that I am doing a dog training niche. My landing pages is about the product reviews...and my keyword is the product name. So here come with my second keyword, "teach tricks"...so that mean, I need to write a new landing pages that contains "teach tricks" since my original landing definitely don't have something related about teach tricks or etc.. am I right?

08-19-2009, 06:47 PM	#6
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 2,234 Thanks: 20 Thanked 184 Times in 167 Posts	Re: Is It Really Advisable To Create Multiple Landing Page For Adword? Hi keivn2, Yes, It definitely helps if your keyword is included both in the ad text as well as the landing page content. I would go even farther and include the keyword in the page title and the headline for the page as well as anchor text leading to related content. An excellent way to achieve this is to use dynamic keyword insertion where applicable.
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