I'm Wondering About Yahoo Search Marketing

kimothy777 · 08-18-2009, 10:43 PM

I just got Frank Kern's Screw Google" series and am trying to follow closely what he say to do. A couple of things I don't really understand (and when you pay $1 for a course I guess you don't have the privilege of asking questions via email):

1. Frank (or should I say Jason) shows methods to find thousands of keywords which I have done. So is Yahoo alot different from google adwords? When I use adwords I often only have one keyword in an ad group, but with yahoo it sounds like I am being told to have hundreds. Am I correct in thinking that it is OK in yahoo?

2. Are there any impoortant things I should know before starting out with yahoo search marketing? You know like, don't use the word "official" or they will ban you for life... stuff like that that I had to find out the hard way from google adwords.

3. Does yahoo penalise you if the CTR is lower? On the example that Frank had on his videos there was a CTR of 0.70%. I would not run such an ad on google adwords because google adwords penalises you for low CTR. Is yahoo different?

4. How have people found yahoo search marketing in general?

Many thanks for your replies.

08-18-2009, 10:43 PM	#1
kimothy777 HyperActive Warrior Join Date: Jun 2009 Location: Sunshine Coast, Queensland, Australia Posts: 151 Thanks: 84 Thanked 7 Times in 7 Posts	I'm Wondering About Yahoo Search Marketing I just got Frank Kern's Screw Google" series and am trying to follow closely what he say to do. A couple of things I don't really understand (and when you pay $1 for a course I guess you don't have the privilege of asking questions via email): 1. Frank (or should I say Jason) shows methods to find thousands of keywords which I have done. So is Yahoo alot different from google adwords? When I use adwords I often only have one keyword in an ad group, but with yahoo it sounds like I am being told to have hundreds. Am I correct in thinking that it is OK in yahoo? 2. Are there any impoortant things I should know before starting out with yahoo search marketing? You know like, don't use the word "official" or they will ban you for life... stuff like that that I had to find out the hard way from google adwords. 3. Does yahoo penalise you if the CTR is lower? On the example that Frank had on his videos there was a CTR of 0.70%. I would not run such an ad on google adwords because google adwords penalises you for low CTR. Is yahoo different? 4. How have people found yahoo search marketing in general? Many thanks for your replies.
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