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Old 08-19-2009, 07:53 PM   #1
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Default Adword - can't figure it out

OK, I am probably missing something. I have been tracking keywords on my site (look at my signature) for months...

Today I decided to start adword compaign to get some traffic. I am using the most targetted keywords for it, but google is saying that my "relevance is too low" and is not showing the ads.

Can somebody please take a look at my page (my signature), and tell me how I can do ppc for these keywords?
search craigslist nationwide
multiple location craigslist search
craigs nationwide search engine
craigslist search multiple cities
craigslist search tool
craigslist tool to shop all cities
include all cities in craigslist
overall search on craigslist
craigslist search multiple cities
search all craiglsist categories at one
search craigslist
search all cities craigslist
search all craigslist locations
Search ALL Craigslist motors
search craigslist in multiple cities
multiple craigslist search
craigslist desktop application
tool to search craigslist
how to do search craigslist nationwide
how to search all of craigs list
search west coast craigslist
search all cities on craigslist jobs

thanks

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Old 08-19-2009, 10:42 PM   #2
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Default Re: Adword - can't figure it out

You need a program like SpeedPPC... Ive written about it on my blog in my signature. Its basically a program that creates an individual page per keyword. They do this by dynamically inserting words/ links in a page to make it look more relevant to your above keywords. Example when your page is served for "search all cities on craigslist jobs" and lands on your page SpeedPPC allows you to insert a title for example that says..." so your looking to to search all cities on craigslist jobs?. You would drop this throughout your page and your page will have a higher Google quality score and thus a lower CPC.

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Old 08-20-2009, 02:49 AM   #3
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Default Re: Adword - can't figure it out

Try using exact match in adwords and make sure your keywords appear in the content of your site.
you can also check with google adwords external keyword tool and use the website option to find out what Google thinks about the relevance of your site.

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Old 08-20-2009, 05:21 AM   #4
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Default Re: Adword - can't figure it out

As well as SpeedPPC, I will also recommend Ad Grenade (no aff: Ad Grenade)

I've had great success with it, and it's a fraction of the cost of SpeedPPC.

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Old 08-20-2009, 08:01 AM   #5
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Default Re: Adword - can't figure it out

Hi jkiley,

Go to the AdWords Keyword Tool, select "Website Content" and enter your landing page URL. This tool will show you the keywords that Google finds relevant to the page and if you uncheck "Group keywords by common terms" you will have a list sorted in order of relevance.

If those words don't look highly relevant to your offer then you need to change the landing page content. It might be wise to design a landing page specifically for PPC.

Looking at your site you could use some better page titles, it's important to include your targeted keywords in the page title. AdWords requires "extreme" targeting.

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Old 08-20-2009, 08:13 AM   #6
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Default Re: Adword - can't figure it out

Quote:
Originally Posted by BlackBookProject View Post
You need a program like SpeedPPC... Ive written about it on my blog in my signature. Its basically a program that creates an individual page per keyword. They do this by dynamically inserting words/ links in a page to make it look more relevant to your above keywords. Example when your page is served for "search all cities on craigslist jobs" and lands on your page SpeedPPC allows you to insert a title for example that says..." so your looking to to search all cities on craigslist jobs?. You would drop this throughout your page and your page will have a higher Google quality score and thus a lower CPC.

Can somebody tell me how this speedppc works? I went to their site but it not showing how...it just says they do. Are they just replacing some tags on your site based on the keywords? Is that all it takes?

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