Is SEO Book Keyword Tool Accurate?

JasonParker · 08-22-2009, 02:08 PM

Ok... which is accurate? SEO Book Keyword Tool or Google AdWords Keyword Tool?

SEO Book says a term gets 16 daily searches, Google AdWords tool says the same term gets 40,000 monthly searches.

I went after a term before that I got from SEO Book KW tool and made it to the #2 spot. The page didn't exactly get much traffic... Turns out another tool said there wasn't even close to the same search volume for the term.

?

Kevin McNally · 08-22-2009, 02:19 PM

Jason, I think all keyword tools have faults but the adwords external tool is the most accurate in my opinion. Another quick way to determine demand is to set up an exact match adwords campaign.

I used to use premium wordtracker but it's very inaccurate regarding search demand.

JasonParker · 08-22-2009, 02:39 PM

Quote:

Originally Posted by Kevin McNally

Jason, I think all keyword tools have faults but the adwords external tool is the most accurate in my opinion. Another quick way to determine demand is to set up an exact match adwords campaign.

I used to use premium wordtracker but it's very inaccurate regarding search demand.

hmmm... that's an idea. I guess I ought to put my money on the Google tool. They should know their own search engine, right?

Thanks.

Liquification · 08-22-2009, 03:14 PM

Jason. When using the google tool did you set it to exact search to arrive at the 40000 figure our was it on broad. This is a common mistake i see when people are comparing the two tools. SEO book is using the exact phrase and google is by default set to broad match.

JasonParker · 08-22-2009, 03:22 PM

Quote:

Originally Posted by Liquification

Jason. When using the google tool did you set it to exact search to arrive at the 40000 figure our was it on broad. This is a common mistake i see when people are comparing the two tools. SEO book is using the exact phrase and google is by default set to broad match.

Yeah, Exact is different, but still even with Exact it's way off on SEO Book.

Liquification · 08-22-2009, 03:24 PM

Quote:

Originally Posted by JasonParker

Yeah, Exact is different, but still even with Exact it's way off on SEO Book.

Ok. just checking. Yeah. In the end all of these tools are just educated guesses. I tend to stay with Google's tool because they should know their own searches but, eventually you just have to make a choice on your own and stick to it.

Jimerson Farveez · 08-22-2009, 03:31 PM

I always use google tool and once I get top, I am getting more success. I really wonder on your case, However, if you can try out some other marketing ways that SEO, you can get success.. like twitter/facebook etc...

Josiah Staggs · 08-22-2009, 04:33 PM

They are both inaccurate, especially SEO Book's. Your better off using Adwords keyword tool and knocking off 15-20% of the traffic.

dzoaffiliate · 08-22-2009, 06:39 PM

SIce google has 68% of the search engine market, my tests have shown that the google keyword tool has somewhat accurate stats on the search volume. Here is a technique i've been using for a while and I believe someone mentioned this trick a while back.

To really find out the search volume for certain keywords, setup a campaign but MAKE SURE the Ad has NOTHING to do with the keyword. So for example if your keyword is for Dog Training, then create an Ad for Green Icecream of something like that. Set your CPC really high like $2.00 or more.

What will happen is that Google will show your Ad since your CPC is high, but you will not get any clicks. However you will get the number of impressions! Run this Campaign for about a month and you'll get REALLY accurate search volume data.

Hope that helps...

DZ

JasonParker · 08-22-2009, 08:16 PM

Quote:

Originally Posted by dzoaffiliate

SIce google has 68% of the search engine market, my tests have shown that the google keyword tool has somewhat accurate stats on the search volume. Here is a technique i've been using for a while and I believe someone mentioned this trick a while back.

To really find out the search volume for certain keywords, setup a campaign but MAKE SURE the Ad has NOTHING to do with the keyword. So for example if your keyword is for Dog Training, then create an Ad for Green Icecream of something like that. Set your CPC really high like $2.00 or more.

What will happen is that Google will show your Ad since your CPC is high, but you will not get any clicks. However you will get the number of impressions! Run this Campaign for about a month and you'll get REALLY accurate search volume data.

Hope that helps...

DZ

That's a good tactic. Thanks

08-22-2009, 02:08 PM	#1
JasonParker Senior Warrior Member War Room Member Join Date: Jun 2007 Location: USA Posts: 3,951 Thanks: 666 Thanked 814 Times in 335 Posts	Is SEO Book Keyword Tool Accurate? Ok... which is accurate? SEO Book Keyword Tool or Google AdWords Keyword Tool? SEO Book says a term gets 16 daily searches, Google AdWords tool says the same term gets 40,000 monthly searches. I went after a term before that I got from SEO Book KW tool and made it to the #2 spot. The page didn't exactly get much traffic... Turns out another tool said there wasn't even close to the same search volume for the term. ?

08-22-2009, 03:14 PM	#4
Liquification HyperActive Warrior War Room Member Join Date: Oct 2008 Location: Maryland, USA Posts: 232 Thanks: 11 Thanked 27 Times in 23 Posts Social Networking	Re: Is SEO Book Keyword Tool Accurate? Jason. When using the google tool did you set it to exact search to arrive at the 40000 figure our was it on broad. This is a common mistake i see when people are comparing the two tools. SEO book is using the exact phrase and google is by default set to broad match.
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08-22-2009, 03:31 PM	#7
Jimerson Farveez HyperActive Warrior Join Date: Jun 2009 Posts: 341 Thanks: 18 Thanked 13 Times in 11 Posts	Re: Is SEO Book Keyword Tool Accurate? I always use google tool and once I get top, I am getting more success. I really wonder on your case, However, if you can try out some other marketing ways that SEO, you can get success.. like twitter/facebook etc...
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08-22-2009, 04:33 PM	#8
Josiah Staggs Active Warrior Join Date: Jul 2009 Posts: 72 Thanks: 3 Thanked 2 Times in 2 Posts Social Networking Contact Info	Re: Is SEO Book Keyword Tool Accurate? They are both inaccurate, especially SEO Book's. Your better off using Adwords keyword tool and knocking off 15-20% of the traffic.
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08-22-2009, 06:39 PM	#9
dzoaffiliate HyperActive Warrior War Room Member Join Date: Feb 2009 Location: Toronto, Canada Posts: 489 Thanks: 10 Thanked 43 Times in 37 Posts Social Networking	Re: Is SEO Book Keyword Tool Accurate? SIce google has 68% of the search engine market, my tests have shown that the google keyword tool has somewhat accurate stats on the search volume. Here is a technique i've been using for a while and I believe someone mentioned this trick a while back. To really find out the search volume for certain keywords, setup a campaign but MAKE SURE the Ad has NOTHING to do with the keyword. So for example if your keyword is for Dog Training, then create an Ad for Green Icecream of something like that. Set your CPC really high like $2.00 or more. What will happen is that Google will show your Ad since your CPC is high, but you will not get any clicks. However you will get the number of impressions! Run this Campaign for about a month and you'll get REALLY accurate search volume data. Hope that helps... DZ
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08-22-2009, 02:19 PM	#2
Kevin McNally Advanced Warrior War Room Member Join Date: Mar 2003 Location: Scotland Posts: 898 Thanks: 23 Thanked 12 Times in 12 Posts	Re: Is SEO Book Keyword Tool Accurate? Jason, I think all keyword tools have faults but the adwords external tool is the most accurate in my opinion. Another quick way to determine demand is to set up an exact match adwords campaign. I used to use premium wordtracker but it's very inaccurate regarding search demand.