Best way to track keyword stats

raphaelgaga · 08-24-2009, 06:54 PM

Hi,

I hear everyone saying the importance of tracking stats down to the keyword level. However in the "real world" I guess I have no idea how this is accomplished.

EVeryone justs says "oh use Google analytics and other google tools." I check out the tools but am at a loss how to apply them to yield practical, decision-making data.

Maybe I'm over-complicating this? Here's my objective...

- I have my own products and own website, landing page etc.
- I want to be able to determine what keyword is generating which lead. Currently I am driving PPC traffic to a landing page and I only have aweber stat showing someone became a lead or not. I have no idea who is coming to the page and NOT becoming a lead.

Is anyone familiar with some easy to understand video tutorials that teach this sort of thing? Any help would be greatly appreciated

kingfisheruk · 08-25-2009, 07:15 AM

if you have google analytics installed on your site you do the following to find the keyword level. on the dashboard for the site you will have a menu that reads dashboard, visitors, trafic sources. click on trafic cources then below the graph and pie chart on the right hand side of the main box there will be a list of keywords nad how many people have visited through them! to track orders down to the keyword level you need to set up goal conversions! Depending on the payment system you use you can finf the payment system id and track orders down! say you use worldpay the id is wpresult, so you type wp result into a top content search and a list of page views containing this will appear which you can track to keywords and search engines

raphaelgaga · 08-26-2009, 05:24 PM

Thank you for the help!

Question: Do you know of any good video tutorials (or article) showing how to use goal conversions? I am really unclear how to set this up from your description but if I could watch someone doing this it would be super easy.

Thanks again

johnlagoudakis · 08-26-2009, 07:16 PM

I've heard Tracking202 is awesome for keyword conversion tracking... and it's free:

Tracking202 Gateway

dburk · 08-27-2009, 03:15 AM

Hi raphaelgaga,

There are abundant videos that show you how to setup goals in Google analytics:

YouTube - google analytics goals

raphaelgaga · 08-27-2009, 04:34 PM

Thanks for the help everyone. Very much appreciate the links.

Dave Ward · 08-27-2009, 05:46 PM

Quote:

Originally Posted by raphaelgaga

Hi,

I hear everyone saying the importance of tracking stats down to the keyword level. However in the "real world" I guess I have no idea how this is accomplished.

EVeryone justs says "oh use Google analytics and other google tools." I check out the tools but am at a loss how to apply them to yield practical, decision-making data.

Maybe I'm over-complicating this? Here's my objective...

- I have my own products and own website, landing page etc.
- I want to be able to determine what keyword is generating which lead. Currently I am driving PPC traffic to a landing page and I only have aweber stat showing someone became a lead or not. I have no idea who is coming to the page and NOT becoming a lead.

Is anyone familiar with some easy to understand video tutorials that teach this sort of thing? Any help would be greatly appreciated

If you are wanting to see what keywords generate an optin lead in aweber, you need to put put conversion tracking code on your lead confirmation page. This means it only tracks those leads that confirmed their email address.

To set up conversion tracking, you need to go into tools on your Adwords account and select conversion tracking. Create the code and place it on the final page of the process you want to track.

raphaelgaga · 08-27-2009, 10:42 PM

Dave,

That was great advice. I just set this up, thanks for the tip.

08-24-2009, 06:54 PM	#1
raphaelgaga Active Warrior War Room Member Join Date: May 2009 Posts: 42 Thanks: 0 Thanked 5 Times in 2 Posts	Best way to track keyword stats - need some help Hi, I hear everyone saying the importance of tracking stats down to the keyword level. However in the "real world" I guess I have no idea how this is accomplished. EVeryone justs says "oh use Google analytics and other google tools." I check out the tools but am at a loss how to apply them to yield practical, decision-making data. Maybe I'm over-complicating this? Here's my objective... - I have my own products and own website, landing page etc. - I want to be able to determine what keyword is generating which lead. Currently I am driving PPC traffic to a landing page and I only have aweber stat showing someone became a lead or not. I have no idea who is coming to the page and NOT becoming a lead. Is anyone familiar with some easy to understand video tutorials that teach this sort of thing? Any help would be greatly appreciated

08-25-2009, 07:15 AM	#2
kingfisheruk Warrior Member Join Date: Aug 2009 Posts: 10 Thanks: 0 Thanked 1 Time in 1 Post	Re: Best way to track keyword stats - need some help if you have google analytics installed on your site you do the following to find the keyword level. on the dashboard for the site you will have a menu that reads dashboard, visitors, trafic sources. click on trafic cources then below the graph and pie chart on the right hand side of the main box there will be a list of keywords nad how many people have visited through them! to track orders down to the keyword level you need to set up goal conversions! Depending on the payment system you use you can finf the payment system id and track orders down! say you use worldpay the id is wpresult, so you type wp result into a top content search and a list of page views containing this will appear which you can track to keywords and search engines
	Kingfisher Roof Coatings Timber Preservation - 5 Year Wood Stain

08-26-2009, 05:24 PM	#3
raphaelgaga Active Warrior War Room Member Join Date: May 2009 Posts: 42 Thanks: 0 Thanked 5 Times in 2 Posts	Re: Best way to track keyword stats - need some help Thank you for the help! Question: Do you know of any good video tutorials (or article) showing how to use goal conversions? I am really unclear how to set this up from your description but if I could watch someone doing this it would be super easy. Thanks again

08-26-2009, 07:16 PM	#4
johnlagoudakis JohnLagoudakis.com War Room Member Join Date: Jul 2009 Location: Brisbane, Australia Posts: 354 Blog Entries: 8 Thanks: 33 Thanked 48 Times in 36 Posts Social Networking	Re: Best way to track keyword stats - need some help I've heard Tracking202 is awesome for keyword conversion tracking... and it's free: Tracking202 Gateway
	* FREE Webinar Reveals How I Make a Full-Time Income Online! * (see how Google stabbed me in the back) John Lagoudakis Blog Top 100 Clickbank Affiliate

08-27-2009, 03:15 AM	#5
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,483 Thanks: 137 Thanked 641 Times in 553 Posts Contact Info	Re: Best way to track keyword stats - need some help Hi raphaelgaga, There are abundant videos that show you how to setup goals in Google analytics: YouTube - google analytics goals
	Don Burk * Get Results - Outsource Your PPC Management * Get a Keyword Domain Name - www.SeriousNames.com

08-27-2009, 04:34 PM	#6
raphaelgaga Active Warrior War Room Member Join Date: May 2009 Posts: 42 Thanks: 0 Thanked 5 Times in 2 Posts	Re: Best way to track keyword stats - need some help Thanks for the help everyone. Very much appreciate the links.

08-27-2009, 10:42 PM	#8
raphaelgaga Active Warrior War Room Member Join Date: May 2009 Posts: 42 Thanks: 0 Thanked 5 Times in 2 Posts	Re: Best way to track keyword stats - need some help Dave, That was great advice. I just set this up, thanks for the tip.