A Couple Questions about Google Adwords KW Tool

bigcat1967 · 08-24-2009, 07:00 PM

I'm assuming Local Search means what it says - Local meaning where you are.

Global meaning everyone else.

But what does "Broad" and "Exact" mean? Exact meaning the search in quotes? Broad meaning no quotes?

Also, what is considered heavy traffic by Global Searches? Also by Local Searches?

timpears · 08-24-2009, 10:48 PM

Sorry for butting in, I removed my post.

Joshua.E1 · 08-25-2009, 01:18 AM

You can find out the answer of broad match and phrase match here.

In short, broad match means that whatever keyword you enter as broad match, when some types in that keyword in a sentence, you ads will show.

Phrase match means that the searcher needs to type in the exact phrase, with words in front or behind the phrase match, your ad will show.

Hope it helps.

dburk · 08-25-2009, 03:33 AM

Hi bigcat1967,

Broad, phrase and exact match refers strictly to keyword targeting options within your AdWords campaign. It has absolutely nothing to do with people using quotes in their search query. Anyone telling you this has no idea what they are talking about.

If you are using the Keyword tool to determine how many potential impressions you will receive for your AdWords ads then this can be useful. However, if you are using the tool to research the number of searches for a particular term, then exact match is the only selection that will show you that data.

Broad match can be useful if you want to get an idea of how many searches there might be for all the possible long tail variations of a root term, but you still need to identify those terms if plan on targeting them. So in most cases exact match is really the only number you will be interested in for SEO campaigns.

Local searches means searches within the country you have selected, while global means searches in all counties by users who have their browser set for the language you selected.

Bry3D · 08-25-2009, 11:50 AM

How long does it take google to update the keyword tool to reflect the latest search volumes. So you can see emerging trends and breakout keywords..?

Thanks

dburk · 08-25-2009, 12:31 PM

Quote:

Originally Posted by Bry3D

How long does it take google to update the keyword tool to reflect the latest search volumes. So you can see emerging trends and breakout keywords..?

Thanks

The AdWords keyword tool is updated monthly. Google has another tool just for seeing the latest trends:

Google Trends

Steven Carl Kelly · 08-25-2009, 01:54 PM

Quote:

Originally Posted by bigcat1967

I'm assuming Local Search means what it says - Local meaning where you are.

You can set the tool to indicate what "local" means.

dle45 · 08-25-2009, 02:25 PM

If you set up a campaign and only use "Broad" match then this allows google to not only use that exact word or phrase but also any synonyms or words that "google thinks are in relation"

However with that being said you should always begin each one of your campaigns with all three types of the KW in your campaign.

For example: car, "car", [car]
You will quickly see which KW is giving you the best CTR but most importantly you have your conversion set up so you know which one is giving you the best conversions. ( lead , sale, opt in....whatever)

Always have the content network turned off when your fist begin a campaign. Reason is because you don't know which keywords are conveting yet.

You want your seach and content PPC campaigns to run seperatly. But that is a story for another day. Just have it off to begin with till you find out which words are converting then use those words in a content campaign.

Once you find the KW that are not converting then quickly delete.

P.S. If you are not using adwords editor ( a free tool from Google) then you are wasting hours of your life trying to manage your campaigns. Its a free download and has saved me hours maybe even days. You can make multiple changes at one time.

( any questions PM me)

08-24-2009, 07:00 PM	#1
bigcat1967 Senior Warrior Member Join Date: May 2009 Posts: 1,135 Thanks: 17 Thanked 46 Times in 44 Posts	A Couple Questions about Google Adwords KW Tool I'm assuming Local Search means what it says - Local meaning where you are. Global meaning everyone else. But what does "Broad" and "Exact" mean? Exact meaning the search in quotes? Broad meaning no quotes? Also, what is considered heavy traffic by Global Searches? Also by Local Searches?
	Do not take Klonopin \|\| Helping people Overcome Social Anxiety

08-24-2009, 10:48 PM	#2
timpears Senior Warrior Member War Room Member Join Date: Jul 2008 Location: Vancouver, WA, USA. Posts: 3,369 Thanks: 288 Thanked 527 Times in 380 Posts	Re: A Couple Questions about Google Adwords KW Tool Sorry for butting in, I removed my post.
	Tim Pears Niche blog, insurance, for sale. Plr rights. High CPC, plus low competition key words. Check it out here for just $19.

08-25-2009, 01:18 AM	#3
Joshua.E1 HyperActive Warrior Join Date: Jul 2009 Posts: 258 Thanks: 0 Thanked 11 Times in 11 Posts	Re: A Couple Questions about Google Adwords KW Tool You can find out the answer of broad match and phrase match here. In short, broad match means that whatever keyword you enter as broad match, when some types in that keyword in a sentence, you ads will show. Phrase match means that the searcher needs to type in the exact phrase, with words in front or behind the phrase match, your ad will show. Hope it helps.
	Joshua Website Building Tips Blog Adwords Code Exposed

08-25-2009, 03:33 AM	#4
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,485 Thanks: 137 Thanked 641 Times in 553 Posts Contact Info	Re: A Couple Questions about Google Adwords KW Tool Hi bigcat1967, Broad, phrase and exact match refers strictly to keyword targeting options within your AdWords campaign. It has absolutely nothing to do with people using quotes in their search query. Anyone telling you this has no idea what they are talking about. If you are using the Keyword tool to determine how many potential impressions you will receive for your AdWords ads then this can be useful. However, if you are using the tool to research the number of searches for a particular term, then exact match is the only selection that will show you that data. Broad match can be useful if you want to get an idea of how many searches there might be for all the possible long tail variations of a root term, but you still need to identify those terms if plan on targeting them. So in most cases exact match is really the only number you will be interested in for SEO campaigns. Local searches means searches within the country you have selected, while global means searches in all counties by users who have their browser set for the language you selected.
	Don Burk * Get Results - Outsource Your PPC Management * Get a Keyword Domain Name - www.SeriousNames.com

08-25-2009, 11:50 AM	#5
Bry3D Warrior Member Join Date: Aug 2009 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Re: A Couple Questions about Google Adwords KW Tool How long does it take google to update the keyword tool to reflect the latest search volumes. So you can see emerging trends and breakout keywords..? Thanks

08-25-2009, 02:25 PM	#8
dle45 I don't settle for 2nd War Room Member Join Date: Aug 2009 Location: Nashvegas/Midtown Posts: 69 Thanks: 8 Thanked 6 Times in 6 Posts	Re: A Couple Questions about Google Adwords KW Tool If you set up a campaign and only use "Broad" match then this allows google to not only use that exact word or phrase but also any synonyms or words that "google thinks are in relation" However with that being said you should always begin each one of your campaigns with all three types of the KW in your campaign. For example: car, "car", [car] You will quickly see which KW is giving you the best CTR but most importantly you have your conversion set up so you know which one is giving you the best conversions. ( lead , sale, opt in....whatever) Always have the content network turned off when your fist begin a campaign. Reason is because you don't know which keywords are conveting yet. You want your seach and content PPC campaigns to run seperatly. But that is a story for another day. Just have it off to begin with till you find out which words are converting then use those words in a content campaign. Once you find the KW that are not converting then quickly delete. P.S. If you are not using adwords editor ( a free tool from Google) then you are wasting hours of your life trying to manage your campaigns. Its a free download and has saved me hours maybe even days. You can make multiple changes at one time. ( any questions PM me)