Top PPC Advertising Tips

jitterbug978 · 08-25-2009, 01:24 PM

One of my favorites is to put the word "FREE" in my ad, increases CTR by about 300%. Opt-in for the freeby then boom on my list

Whats everyones opinions on Yahoo vs Adwords vs MSN vs anyone else worth mentioning as far as cost effective is involved.

Liquification · 08-25-2009, 01:26 PM

Increases clickthrough rate but, what if you don't have anything free on your site? Could be wasting your money.

jitterbug978 · 08-25-2009, 01:33 PM

Thats why you get something to give away in exchange for an opt-in

Do you guys feel its better to send the PPC ad straight to the products landing page or onto your landing page first?

OR

Bypass their landing page altogether and just use yours.

Steven Carl Kelly · 08-25-2009, 01:53 PM

I try to avoid putting "FREE" in my ads. I like my PAID ads to drive sales directly, rather than using paid ads to build a list. There are lots and lots and lots of FREE ways to build a list... I save the paid ads for high-performing revenue generators.

Liquification · 08-25-2009, 02:04 PM

Quote:

Originally Posted by jitterbug978

Thats why you get something to give away in exchange for an opt-in

Do you guys feel its better to send the PPC ad straight to the products landing page or onto your landing page first?

OR

Bypass their landing page altogether and just use yours.

If you are building a list that's great but, as Steven stated there lots of FREE ways to build a list. Unless i'm getting 1-5 cent clicks I use PPC for sales not list building.

To answer your second question, I like to send traffic to my own landing page first so i can give the customer a little bit of a presell or possibly more than one product option.

jitterbug978 · 08-25-2009, 02:09 PM

Well my FREE offer always directly relates to the paid affiliate offer.

So i get a list and some sales revenue

Best of both worlds

dle45 · 08-25-2009, 02:14 PM

I have found that my highest converting and CTR's come from having the keyword appear in the ad.

That is why for each keyword i have a different ad. And yes some of my campaigns have a 1000 keywords or more so that is alot of ads.

Or the Rubber Neck effect has always worked well for CTR's as well:
For example using the word "Warning!"

For some reason people just want to click on it just like they slow down on the interstate to look at a wreck.

Oh....and if you are not testing two ads against each other an deleting the loser each day, then you are leaving money on the table.

TEST TEST TEST

Kappa · 08-25-2009, 02:21 PM

Cool, I need to start doing this ASAP!

So, is there a particular wordpress theme or plug in that you use for freebie offer and opt in? And free themes?

jitterbug978 · 08-25-2009, 02:24 PM

Whats everyones opinions on Yahoo vs Adwords vs MSN vs anyone else worth mentioning as far as cost effective is involved.

Just look around for scripts... maybe go to rent-a-coder and pay someone to write you a script.

a majority of plugins for wordpress are crap when it comes to optins etc

MacFreddie · 08-25-2009, 02:26 PM

TEST, TEST, and more TEST!

Steven Carl Kelly · 08-25-2009, 02:28 PM

Quote:

Originally Posted by jitterbug978

Well my FREE offer always directly relates to the paid affiliate offer.

So i get a list and some sales revenue

Best of both worlds

I'd rather just directly close the deal on the paid offer rather than put people through a freebie. Conversion rate has always been better that way. No sense paying per click to build a list full of people looking for freebies when you can build a list of pre-qualified buyers instead.

Advertise the word "free" and you're going to get a list with lots of people looking for free stuff.

Dave Ward · 08-25-2009, 02:49 PM

Quote:

Originally Posted by Steven Carl Kelly

Advertise the word "free" and you're going to get a list with lots of people looking for free stuff.

I agree Steven,

not only that but Google are not big fans of the word "free" in ads in most cases either. If you are offering a free 30 day trial, or a free sample of a product , and they are genuine offers, which many business to business or software companies do, then yes it can be effective, but to just put free in the title of the ad for the sake of it, is not usually a smart move on Google search. You can get a high CTR by making sure the keyword search and the ad are relevant, there is no need to use free at that stage. You can offer a free report or guide on a landing page, but in the ad, you do risk a large number of unqualified click happy looky loos wasting your ad budget.

jitterbug978 · 08-25-2009, 04:06 PM

how do you capture emails without having them opt-in for a freebie?

08-25-2009, 01:24 PM	#1
jitterbug978 Rock 'N Roll Warrior War Room Member Join Date: Jul 2009 Location: United States Posts: 516 Blog Entries: 1 Thanks: 2 Thanked 23 Times in 22 Posts Social Networking	Top PPC Advertising Tips One of my favorites is to put the word "FREE" in my ad, increases CTR by about 300%. Opt-in for the freeby then boom on my list Whats everyones opinions on Yahoo vs Adwords vs MSN vs anyone else worth mentioning as far as cost effective is involved.
	Tired of purchasing Articles full of spelling and grammatical errors? American Article Writer \|\| $.02 per Word \|\| Well Researched - 100% Unique Articles All Articles will be delivered "Ready To Post"

08-25-2009, 01:26 PM	#2
Liquification HyperActive Warrior War Room Member Join Date: Oct 2008 Location: Maryland, USA Posts: 232 Thanks: 11 Thanked 27 Times in 23 Posts Social Networking	Re: Top PPC Advertising Tips Increases clickthrough rate but, what if you don't have anything free on your site? Could be wasting your money.
	Get your FREE Site Building Report HERE Money Making Tips at Making Money With Google

08-25-2009, 01:33 PM	#3
jitterbug978 Rock 'N Roll Warrior War Room Member Join Date: Jul 2009 Location: United States Posts: 516 Blog Entries: 1 Thanks: 2 Thanked 23 Times in 22 Posts Social Networking	Re: Top PPC Advertising Tips Thats why you get something to give away in exchange for an opt-in Do you guys feel its better to send the PPC ad straight to the products landing page or onto your landing page first? OR Bypass their landing page altogether and just use yours.
	Tired of purchasing Articles full of spelling and grammatical errors? American Article Writer \|\| $.02 per Word \|\| Well Researched - 100% Unique Articles All Articles will be delivered "Ready To Post"

08-25-2009, 01:53 PM	#4
Steven Carl Kelly Trust Christ Alone War Room Member Join Date: Sep 2008 Location: Central Florida Posts: 3,014 Thanks: 63 Thanked 806 Times in 391 Posts	Re: Top PPC Advertising Tips I try to avoid putting "FREE" in my ads. I like my PAID ads to drive sales directly, rather than using paid ads to build a list. There are lots and lots and lots of FREE ways to build a list... I save the paid ads for high-performing revenue generators.
	Read this SURPRISING REPORT Before You Buy ANY WSO! Click Here FREE REPORT: Split Test Your Landing Pages the Easy Way

08-25-2009, 02:09 PM	#6
jitterbug978 Rock 'N Roll Warrior War Room Member Join Date: Jul 2009 Location: United States Posts: 516 Blog Entries: 1 Thanks: 2 Thanked 23 Times in 22 Posts Social Networking	Re: Top PPC Advertising Tips Well my FREE offer always directly relates to the paid affiliate offer. So i get a list and some sales revenue Best of both worlds
	Tired of purchasing Articles full of spelling and grammatical errors? American Article Writer \|\| $.02 per Word \|\| Well Researched - 100% Unique Articles All Articles will be delivered "Ready To Post"

08-25-2009, 02:14 PM	#7
dle45 I don't settle for 2nd War Room Member Join Date: Aug 2009 Location: Nashvegas/Midtown Posts: 69 Thanks: 8 Thanked 6 Times in 6 Posts	Re: Top PPC Advertising Tips I have found that my highest converting and CTR's come from having the keyword appear in the ad. That is why for each keyword i have a different ad. And yes some of my campaigns have a 1000 keywords or more so that is alot of ads. Or the Rubber Neck effect has always worked well for CTR's as well: For example using the word "Warning!" For some reason people just want to click on it just like they slow down on the interstate to look at a wreck. Oh....and if you are not testing two ads against each other an deleting the loser each day, then you are leaving money on the table. TEST TEST TEST

08-25-2009, 02:21 PM	#8
Kappa HyperActive Warrior Join Date: Aug 2009 Posts: 147 Thanks: 7 Thanked 3 Times in 3 Posts	Re: Top PPC Advertising Tips Cool, I need to start doing this ASAP! So, is there a particular wordpress theme or plug in that you use for freebie offer and opt in? And free themes?

08-25-2009, 02:24 PM	#9
jitterbug978 Rock 'N Roll Warrior War Room Member Join Date: Jul 2009 Location: United States Posts: 516 Blog Entries: 1 Thanks: 2 Thanked 23 Times in 22 Posts Social Networking	Re: Top PPC Advertising Tips Whats everyones opinions on Yahoo vs Adwords vs MSN vs anyone else worth mentioning as far as cost effective is involved. Just look around for scripts... maybe go to rent-a-coder and pay someone to write you a script. a majority of plugins for wordpress are crap when it comes to optins etc
	Tired of purchasing Articles full of spelling and grammatical errors? American Article Writer \|\| $.02 per Word \|\| Well Researched - 100% Unique Articles All Articles will be delivered "Ready To Post"

08-25-2009, 02:26 PM	#10
MacFreddie Banned Join Date: Jul 2007 Location: Chi-cago Posts: 204 Thanks: 12 Thanked 60 Times in 22 Posts	Re: Top PPC Advertising Tips TEST, TEST, and more TEST!

08-25-2009, 04:06 PM	#13
jitterbug978 Rock 'N Roll Warrior War Room Member Join Date: Jul 2009 Location: United States Posts: 516 Blog Entries: 1 Thanks: 2 Thanked 23 Times in 22 Posts Social Networking	Re: Top PPC Advertising Tips how do you capture emails without having them opt-in for a freebie?
	Tired of purchasing Articles full of spelling and grammatical errors? American Article Writer \|\| $.02 per Word \|\| Well Researched - 100% Unique Articles All Articles will be delivered "Ready To Post"