Am I doing keyword research wrong?

newBum76 · 08-25-2009, 09:15 PM

I just use the google keyword tool......the part I'm wondering about is whether I should I have "broad" or "exact" selected under "match type" when looking for keywords I want to optimize for.

I found a keyword that had 10,000 monthly searches, but only had 9 competing sites under a search in quotes. I was pretty excited about this.......and now I'm wondering if it's not a big deal, being that I had "broad" selected in the keyword tool? Thanks for any input.

dburk · 08-25-2009, 09:43 PM

Hi newBum76,

Never use the "broad" setting for the type of research you are doing. You want to use "exact" instead.

Quote:

I found a keyword that had 10,000 monthly searches, but only had 9 competing sites under a search in quotes.

When you "search in quotes" the number of results is not "sites" it's pages.

newBum76 · 08-25-2009, 09:55 PM

Quote:

Originally Posted by dburk

Hi newBum76,

Never use the "broad" setting for the type of research you are doing. You want to use "exact" instead.

When you "search in quotes" the number of results is not "sites" it's pages.

Well I'm a little bummed because I spent all day coming up with what I thought was a killer list of keywords.........but thankful that I caught this so I don't do it anymore and waste time building pages and writing articles for the wrong ones, thanks!

kkchoon · 08-25-2009, 10:25 PM

Use exact match and allintitle, broad match tell you nothing...

dle45 · 08-25-2009, 10:34 PM

exact match will tell you how many people search that exact phrase.

You may be surprised because many people just take the broad and try to run a campaign solely on that.

like the post above me stated....in search use allintitle:keyword
to see how many competing pages there are listed.

Go for the long tail....3 words are great.

Just keep digging down....its almost like a game at times.

janvera · 08-26-2009, 04:13 AM

When it comes to broad matches you can't even be too sure as to what Google considers "broad", so be careful. Always go for exact matches and terms.

Fernando Veloso · 08-26-2009, 04:29 AM

EVEN using the exact match, I take it with a grain of salt.

The GKT data looks poisoned. Sometimes it's 10.000 searches per month (exact match), you get #1 and #2 and you get 30 visits per day. Then you have this keyword, 1600 searches per month (exact match), just a couple longtails... you get #2 and you receive 200 visits per day.

So Yeah, Google Keyword Tool? Poisoned like a fish in a garbage river.

08-25-2009, 10:25 PM	#4
kkchoon Advanced Warrior War Room Member Join Date: Sep 2007 Location: Online World... Posts: 2,920 Thanks: 96 Thanked 521 Times in 266 Posts	Re: Am I doing keyword research wrong? Use exact match and allintitle, broad match tell you nothing...
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08-25-2009, 10:34 PM	#5
dle45 I don't settle for 2nd War Room Member Join Date: Aug 2009 Location: Nashvegas/Midtown Posts: 69 Thanks: 8 Thanked 6 Times in 6 Posts	Re: Am I doing keyword research wrong? exact match will tell you how many people search that exact phrase. You may be surprised because many people just take the broad and try to run a campaign solely on that. like the post above me stated....in search use allintitle:keyword to see how many competing pages there are listed. Go for the long tail....3 words are great. Just keep digging down....its almost like a game at times.

08-26-2009, 04:13 AM	#6
janvera Active Warrior Join Date: Aug 2009 Posts: 30 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Am I doing keyword research wrong? When it comes to broad matches you can't even be too sure as to what Google considers "broad", so be careful. Always go for exact matches and terms.

08-26-2009, 04:29 AM	#7
Fernando Veloso Portuguese Warrior War Room Member Join Date: Nov 2008 Location: Good Old Europe Posts: 3,487 Blog Entries: 6 Thanks: 1,310 Thanked 810 Times in 556 Posts Social Networking Contact Info	Re: Am I doing keyword research wrong? EVEN using the exact match, I take it with a grain of salt. The GKT data looks poisoned. Sometimes it's 10.000 searches per month (exact match), you get #1 and #2 and you get 30 visits per day. Then you have this keyword, 1600 searches per month (exact match), just a couple longtails... you get #2 and you receive 200 visits per day. So Yeah, Google Keyword Tool? Poisoned like a fish in a garbage river.
	Portugal Internet Marketing Since 2004. Fernando Veloso \| Seo Portugal \| Empresa SEO

08-25-2009, 09:15 PM	#1
newBum76 HyperActive Warrior War Room Member Join Date: Jul 2009 Location: USA Posts: 314 Thanks: 186 Thanked 34 Times in 20 Posts	Am I doing keyword research wrong? I just use the google keyword tool......the part I'm wondering about is whether I should I have "broad" or "exact" selected under "match type" when looking for keywords I want to optimize for. I found a keyword that had 10,000 monthly searches, but only had 9 competing sites under a search in quotes. I was pretty excited about this.......and now I'm wondering if it's not a big deal, being that I had "broad" selected in the keyword tool? Thanks for any input.